Why Having a Website Will Help Your Business Grow

If you are running your own small business, it is only right to have a website. With everyone being on the internet it is almost impossible not to take advantage of it. Unless you do not want your business to grow and succeed it is essential to build up your online presence and having a website is one of the ways to do it. Thanks to the evolution of technology and free website builders like Webflow, building your own personal website has never been easier. You do not need to be a computer engineer or know computer programing. Free website builders enable you to build a personal website to your liking. There are so many positives to having your own business website.

 

So, here are the benefits and advantages of having your own website:

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Customers feel comfortable

Having your own website will help improve your credibility and consumer satisfaction. We already know that you can post ads on social media which is also great but once somebody clicks on your ad it is important to link them to your website. This will help the potential customer feel more comfortable. With 56% of people stating that they won’t trust a business without a website. So, visiting a well put together website with great content and reviews will automatically improve a potential customers opinion about your business. Making them more interested in what you are offering and creating a good first impression.

Marketing analytics

A website can help you keep track of important information about your marketing campaigns. By looking at stats like how many people have visited your page, engagement, where your traffic is coming from and etc. You can get an idea on how people are finding your business which can be very helpful when you are running online marketing campaigns. This will give you an insight on how successful they are and what needs to be improved.

Not expensive

As mentioned in the beginning it cost nothing to build a website thanks to free online website builders such as Webflow. Thanks to these new web design tools which help you create your own personal website with a simple editing interface. Which also makes it easy to keep your website up to date with new content and information. So, there are no more excuses not to build your own website.

Creativity and content

This gives you the opportunity to design and create the perfect image for your business. Creating the best visual representation of your business through a website is the best way for you to showcase your business to your potential customers. This can help you build a close relationship with your audience with the help of blogs, pictures, videos and much more. This is a place for you to show off and represent your brand and business to everyone.

Reliability

Even though you won’t be available 24/7 your website will always be there for people to visit, make purchases and find out information. This can also boost sales and marketing because you are not only depending on your local customers but your global ones too. A lot of people and businesses depend too much on social media profiles but it is important to have your own website which you have complete control over. This includes being able to sell your products or services on it. Another thing that could happen is if a certain social media platform had to ever go offline so does your profile. That is something you don't have to worry about with a website.

Increase reach

Building a website will help you reach a global audience. This can turn your local business into a global one. The internet is full of potential customers who may be looking for what you are offering. So, having a website makes it easier for them to find you. Which in return will help your business grow and expand.

Search engines

With 81% of shoppers conducting online research before buying it is easy to see why it is important to have a website and appear in the search results. By having good content and using keywords on your website you increase the chances of appearing higher on the search engine results page. Without a website, there is no chance of people finding you through search engines which makes you less visible and can damage your business growth.

Things to keep in mind when running your website

There are key things to look out for:

 ·  Keep your website up to date with the times.

·  Keep adding relevant information and content.

·  Make sure your website is optimized and mobile friendly.

·  More than often simplicity is key, don’t overdesign your website.

·  Make sure your products are up to par, so you don’t have negative reviews.

·  Offer good customer service.

·  Don’t spam your customers who have signed up by email.

·  Target the right audience.

 

In conclusion, a website is a necessity in this day and age. With everyone being on the internet it is important to have an online presence. You need a platform to update and  promote what you are offering. A website will help you do that and help you reach new customers not just locally but globally too. This will help your business grow and succeed.

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Buffer

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Free plan: 3 social accounts, 10 scheduled posts, 1 user.

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Kontentino

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Free plan: NO

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Hootsuite

An all-in one marketing platform. It offers auto-scheduling so Hootsuite automatically picks the right time to post. It even supports the import of hundreds of social media posts at once, in CSV format. With an easy-to-use mobile app, you can manage your content and scheduling on the go.

Free plan: 3 social accounts, 30 scheduled posts, 1 user

Pricing: from $19/month

Planoly

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CoSchedule — Editorial Calendar

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Sked Social

The former Schedugram is now Sked and is a tool for scheduling and automated adding Instagram Stories. In addition to scheduling Stories, Sked also offers Visual Planning, so you can view the wall and see what it looks like without having to add individual posts.

Free plan: NO

Pricing: from $25/month

Postify

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Free plan: Yes

Pricing: from $9.99/month

Later

Probably the best Instagram automation tool. It also offers the ability to publish to other platforms, but focuses on Instagram the most. It offers a mobile app that captures all setup and publishing.

Free plan: 1 account per platform, 30 scheduled posts, 1 user.

Pricing: from $9/month


Scheduling for Facebook

Even Facebook itself offers a feature to schedule your posts. Just create a post in Publishing Tools, select Schedule and pick a date. It is that easy. There's only a small problem, because it doesn't allow you to publish a post into multiple social media profiles. But still, scheduling multiple posts, as opposed to one per day, can still be an excellent time-saver.

Free plan: unlimited

TweetDeck

If you are focused on Twitter, TweetDeck could help you with scheduling your posts. It is an app directly from Twitter. It has some basic features, but it is easy to use.

Free plan: unlimited

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Live stream house tours

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Live stream from the neighborhood

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Chat in Stories

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Share existing content

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Interior tips

Give people tips and ideas for interior design. People like this type of content. Take advantage of existing Instagram content and just share it on your network.


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