If you are running your own small business, it is only right to have a website. With everyone being on the internet it is almost impossible not to take advantage of it. Unless you do not want your business to grow and succeed it is essential to build up your online presence and having a website is one of the ways to do it. Thanks to the evolution of technology and free website builders like Webflow, building your own personal website has never been easier. You do not need to be a computer engineer or know computer programing. Free website builders enable you to build a personal website to your liking. There are so many positives to having your own business website.
So, here are the benefits and advantages of having your own website:
Having your own website will help improve your credibility and consumer satisfaction. We already know that you can post ads on social media which is also great but once somebody clicks on your ad it is important to link them to your website. This will help the potential customer feel more comfortable. With 56% of people stating that they won’t trust a business without a website. So, visiting a well put together website with great content and reviews will automatically improve a potential customers opinion about your business. Making them more interested in what you are offering and creating a good first impression.
A website can help you keep track of important information about your marketing campaigns. By looking at stats like how many people have visited your page, engagement, where your traffic is coming from and etc. You can get an idea on how people are finding your business which can be very helpful when you are running online marketing campaigns. This will give you an insight on how successful they are and what needs to be improved.
As mentioned in the beginning it cost nothing to build a website thanks to free online website builders such as Webflow. Thanks to these new web design tools which help you create your own personal website with a simple editing interface. Which also makes it easy to keep your website up to date with new content and information. So, there are no more excuses not to build your own website.
This gives you the opportunity to design and create the perfect image for your business. Creating the best visual representation of your business through a website is the best way for you to showcase your business to your potential customers. This can help you build a close relationship with your audience with the help of blogs, pictures, videos and much more. This is a place for you to show off and represent your brand and business to everyone.
Even though you won’t be available 24/7 your website will always be there for people to visit, make purchases and find out information. This can also boost sales and marketing because you are not only depending on your local customers but your global ones too. A lot of people and businesses depend too much on social media profiles but it is important to have your own website which you have complete control over. This includes being able to sell your products or services on it. Another thing that could happen is if a certain social media platform had to ever go offline so does your profile. That is something you don't have to worry about with a website.
Building a website will help you reach a global audience. This can turn your local business into a global one. The internet is full of potential customers who may be looking for what you are offering. So, having a website makes it easier for them to find you. Which in return will help your business grow and expand.
With 81% of shoppers conducting online research before buying it is easy to see why it is important to have a website and appear in the search results. By having good content and using keywords on your website you increase the chances of appearing higher on the search engine results page. Without a website, there is no chance of people finding you through search engines which makes you less visible and can damage your business growth.
There are key things to look out for:
· Keep your website up to date with the times.
· Keep adding relevant information and content.
· Make sure your website is optimized and mobile friendly.
· More than often simplicity is key, don’t overdesign your website.
· Make sure your products are up to par, so you don’t have negative reviews.
· Offer good customer service.
· Don’t spam your customers who have signed up by email.
· Target the right audience.
In conclusion, a website is a necessity in this day and age. With everyone being on the internet it is important to have an online presence. You need a platform to update and promote what you are offering. A website will help you do that and help you reach new customers not just locally but globally too. This will help your business grow and succeed.
You, as an SMB owner, have a bunch of daily sales and marketing tasks you are probably facing every day, right? With these tips we will help you save some time.
How do you catch potential customers that are near you? How do you target people according to their location?
Do you have a house to sell and you want to find a buyer in your area? Or do you run a small hot dog stand and want to sell more of your delicious repast? Try to target the people that are near your business!
Is your stock full of T-shirts that say, “I ♥ Boston” and you want to sell them? Target the real Bostonians!
Facebook simply allows you to target people according to their geographic locations. You can sort your audience broadly or very specifically. That means you can target the whole country, state or region, city, zip/postal code, and if you have a store, you can use the option for your very own business address that is to be set on your Business Manager page.
Being active on social networks pays off in the long run. Customers expect you to be active. It is a sign that your business is performing well so they can rely on your services and products.
If you think about accurate presence in digital space, it often counts number of social media profiles. I think you would agree that communicating and publishing content on social media can be a bit time consuming…or a lot.
This activity is very important, but can be done automatically. The right tools will help you publish posts in just a few clicks. Moreover, at the right time, because within each social network there are different and more effective times in which to contribute to different target groups.
There are hundreds of tools available on the market that offer different features in different price ranges. This article is a selection of several proven applications to help you.
A well-known and easy to use tool for scheduling your social media posts. This should be your starting point for these kinds of apps. Buffer allows you to connect all major accounts and it’s manageable from your smartphone.
Free plan: 3 social accounts, 10 scheduled posts, 1 user.
Pricing: from $15/ month
When it comes to scheduling posts and getting permission to publish, Kontentino is the tool you need.
Free plan: NO
Pricing: from $54/month
An all-in one marketing platform. It offers auto-scheduling so Hootsuite automatically picks the right time to post. It even supports the import of hundreds of social media posts at once, in CSV format. With an easy-to-use mobile app, you can manage your content and scheduling on the go.
Free plan: 3 social accounts, 30 scheduled posts, 1 user
Pricing: from $19/month
If you are focused on Instagram, Planoly should be in your choice. This mobile app will allow you to visually plan your feed, schedule posts and even add stories. You can reply to your comments directly from Planoly and analyze all data.
With CoSchedule you can organize your blog and social media content in one place. Editorial calendar in CoSchedule has a great UI, where you can plan posts by drag and drop.
The former Schedugram is now Sked and is a tool for scheduling and automated adding Instagram Stories. In addition to scheduling Stories, Sked also offers Visual Planning, so you can view the wall and see what it looks like without having to add individual posts.
Free plan: NO
Pricing: from $25/month
The biggest advantage of Postify is that it is free. Only when you need to connect 15 accounts or more do you have to pay $9.99 per month. Although, Postify is not the most visually app-friendly application, it does its job and this makes it a very good tool.
Free plan: Yes
Pricing: from $9.99/month
Probably the best Instagram automation tool. It also offers the ability to publish to other platforms, but focuses on Instagram the most. It offers a mobile app that captures all setup and publishing.
Free plan: 1 account per platform, 30 scheduled posts, 1 user.
Pricing: from $9/month
Even Facebook itself offers a feature to schedule your posts. Just create a post in Publishing Tools, select Schedule and pick a date. It is that easy. There's only a small problem, because it doesn't allow you to publish a post into multiple social media profiles. But still, scheduling multiple posts, as opposed to one per day, can still be an excellent time-saver.
Free plan: unlimited
If you are focused on Twitter, TweetDeck could help you with scheduling your posts. It is an app directly from Twitter. It has some basic features, but it is easy to use.
Free plan: unlimited
Did you sell a house? Tell people. It's not only a success, but also confirmation for others that you're an expert and can sell their properties.
Live stream house tours
You probably organize home tours. With a mobile phone, you can simply make a live stream through Instagram, in which you walk through the house, describe its advantages in your own words and show it to potential or current clients. The live stream, unlike a regular tour, reaches a larger number of people. Don't get me wrong, it is certainly not a substitute for real house tours. But it can help you reach people, who don't come, instead.
Live stream from the neighborhood
You will probably agree that the neighborhood of the house is one of the most important things to consider when buying a house. There is nothing easier than walking around with a phone in hand to show customers where the house is and what is nearby. Livestream that is done well can give them a real sense of the area.
Make quizzes and polls
It is a very simple and engaging thing you can do. Making quizzes and polls in Stories, or even as part of regular posts is a great way to increase engagement with people.
Chat in Stories
Now you can add the Chat feature to your stories. It means that everyone can join a group and chat with you or other participants. You can use it as a weekly FAQ and for a limited time to answer your followers' questions. It's personal and engaging.
Share existing content
There is plenty of interesting content on Instagram. And this is an advantage for you, because you can easily share the posts you like and show your followers interesting content that they enjoy. Sharing others content and mentioning their accounts alo increases awareness of your account.
Give people tips and ideas for interior design. People like this type of content. Take advantage of existing Instagram content and just share it on your network.
We have all been there- investing into an ad that simply does not convert! We spend hours trying to figure out where the pain point lies and NOT being able to get it right… Your goal, as a business owner or marketer, is to get the most out of the investment that you put into any marketing campaign, right? Marketers call it the ROAS – return on ad spend. We are lucky to cooperate with many businesses that continually generate revenue on Facebook and, thus, grow their business. Thanks to this valuable data, we are able to bring you the 7 Key Reasons Why Your Facebook Ads Don't Convert. Let's dive in!
There are more than 7 billion people on earth. And 1 billion of those people are on Instagram. That means every 7th person uses this visual-based social media network. Launched in 2010, and eventually bought in 2012 by Facebook (with more than 30 million users back then), Instagram offers a huge opportunity to connect with your current and potential customers, as well as, your followers and fans. The growth has been tremendous, which makes Instagram one of the most well-known and most widely-used social media platforms of all.
You already know that you can leverage any platform if you have a clear understanding of the audience you can reach there – and whether or not it aligns with your target audience… To find this out, let's jump into the key stats about Instagram and its users!