40+ Tools for Creating Visual Content on Social Media

It is well-known that visual content is the basis of success on social networks. It’s easier for users to consume pictures and videos, than text. It’s also more visible in a mess of other content. According to some studies, tweets with pictures receive up to 150% more retweets than plain text posts without pictures. So, it is clear that the importance of visual content is steadily increasing and you definitely shouldn't ignore it.


You don't have to worry, you don't need to hire expensive agencies right away. You don't even have to learn to work with complicated and expensive tools, like Photoshop. Fortunately, today there are plenty of free online and mobile apps available to create visual content in just a few clicks.


In this article we will introduce you to 40+ tools that are available on the internet for free. We use these tools on a daily basis, so we can highly recommend them.

Canva

By far the most famous online tool for creating all kinds of visuals, and not just for social media. Canva allows you to create literally everything you can think of — from nice Facebook covers to Instagram Stories to beautiful Infographics. You can choose from dozens of templates and it all works for web browsers or mobile apps.


Vizzlo

Whether you need a simple pie chart or a complex business graphic, Vizzlo's portfolio offers you a broad range of different visualization choices. It works for browsers and it is easy to use. You can enter your data using the simple sidebar, and then choose to import spreadsheets from Excel or Google Sheets. Add the result to your slides and documents or directly share it on all your social media channels.


Graphicriver

An endless collection of various templates, fonts, logos, flyers and much more. Graphicriver is where you can find ready-made graphic designs for almost any digital content. You don't need to hire an expensive agency and create all visuals and graphics from scratch. It is often enough to modify existing templates. This saves you not only a bunch of time, but also money, because the prices of the templates are very low.


Tip: If you are not familiar with editing graphics, try to outsource it via Fivver.


Landscape

Size matters! At least when it comes to social media. Landscape has hundreds of recommended dimensions, sizes and ratios across different platforms and devices. It is easy to get lost in these constantly changing numbers. So try to use Landscape by Sprout, it helps you resize multiple images for your profiles automatically.

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Screenshots

The screenshot is one of the best inventions since the days of the personal computer. Well, maybe it's not, but anyway, it is something very useful and you will probably use it every day. You can use it whether you need to save something you want to remember on a screen or want to show someone where to click without a complicated description. There are a number of ways to create, edit or submit a screenshot. 


Lightshot Screenshot

Even though both Windows and Mac can take a screenshot without installing additional software, you should definitely consider using Lightshot Screenshot. It allows you to quickly add annotations, arrows, texts and various geometric shapes directly to the screenshot. Lightshot uploads your modified screenshot directly to the cloud and copies a URL to the clipboard that you can immediately send to someone.


Awesome Screenshot

Unlike Lightshot, this is a web browser add-on that captures either a selected part of the screen or a visible part of an open webpage with no more than two clicks. It can even record web pages of any length and video with your voice.


Screely

If you are making screenshots of applications or websites, Screely may be very useful for you. It can insert the screenshot into a pre-prepared computer-like window and thus gives the screenshot a completely different visual dimension.


Placeit

Placeit is a mockup generator. It means you can embed your own content into virtually any environment. Whether you need to visualize your logo designs on different objects or show your website on a computer in a nice environment, Placeit can do it all for you in few clicks.


Tip: Do you know how to capture a screen on you computer, or smartphone? This incredible online guide will help you understand how screenshots work on your device.

Infographics

Infographics are 300% more likely to be shared than any other type of content. That's a fact. People are more likely to share content they find helpful for others. The advantage of infographics is that it can present complex topics in a simple and visually interesting way. Don't worry, there are many handy online tools out there to help you create awesome infographics.


Canva

By far the most famous online tool for creating all kinds of visuals, and not just for social media. Canva allows you to create literally everything you can think of — from nice Facebook covers, to Instagram Stories, to beautiful Infographics. You can choose from dozens of templates and it all works on your web browser or as a mobile app.


Crello

A tool very similar to Canva. They differ only in a few points, but according to Guiding Tech Crello is easier to use and uncomplicated in nature. And it offers extremely important features for free, such as resizing and PNG transparency. On the other hand, Canva has a huge hub of elements, pictures, etc. Crello even has extra tools like brand logo and color palette generator


Tip: Dive deeper into comparison Canva and Crello.


Infogram

Infogram is a great tool for creating interactive infographics. It means, you can create an infographic and set a URL link to some of its parts, so that when you share it, users will be able to click through to the attached link.


Visme

Visme is a design tool which helps you translate boring numbers and data into stunning presentations. This tool provides you with dozens of assets like icons, photos, widgets and templates.


Piktochart

Infographics and presentations are the main focus of Piktochart. Whether it is a sales presentation, pitch deck or product presentation, Piktochart has all the tools you need.


Skitch

A handy tool by Evernote. It allows you to add annotations to pictures, maps and even documents. It is a great tool for creating guides and instructions.


Tip: Use Keynote or PowerPoint. You probably have one of those on your computer.

Stock photos

Be very careful when using pictures from databases. People are going to recognize it. But sometimes you just have no other option, so try these photos. All the pictures are free to use, even for business purposes.


Unsplash

Find beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.


Pexel

Free stock photos you can use everywhere. Free for commercial use with no attribution required.


Tip: Try to find free-to-use pictures directly in Google Images by filtering them. How to do it? Click the link to find out!

GIFs and Memes

GIFs and Memes are current trends that have changed the way people communicate. They have brought a new dimension to everyday communication. Consider using these on your social media platforms. 


Giphy

A giant and fast growing collection of free animated gifs. These moving pictures, could bring a little fun to your social media communication.


Gifski

Create your own GIFs. This Mac app will help you convert videos to high-quality animated GIFs.


Gifs

With this tool, you can create short animations from existing videos on YouTube, Instagram or Vine just by copying and pasting a URL.


Meme Generator by Kapwing

Yes, you guessed right! This is a tool for generating your own memes in just a few clicks.


Tip: Turn data from Google to GIF

Charts and Graphs

When it comes to numbers, presentations could turn into a mess if not done right. Not to worry, these apps will help you out. These tools will guide you throughout the whole creation process and in the end, you will have charts and graphs that are organized, as well  as aesthetically pleasing.


Vizzlo

Whether you need a simple pie chart or a complex business graphic, Vizzlo's Portfolio offers you a broad range of different visualization choices. It works on your browser and is easy to use.


Canva Graph Maker

Canva is one of the most versatile tools, and logically you can use it for data visualization. It offers a full range of professional designs, yet is very easy to work with.


Visme

Visme offers a variety of templates for charts, printables, presentations and much more. The advantage is that it can create animations that will amaze every audience.

Image Editing

Editing images can be a never-ending story - at least in groost. These little tools help us do basic edits very quickly and easily.


Compressor.io

When you upload a hi-res image to social media, it will automatically resize it and it could (and often does) destroy the quality of a picture. Compressor.io will figure this out for you, leaving your photos looking polished and professional.


Remove.bg

This tool removes the background from your photos. And it works like magic, so you will never have to use Photoshop or other more complex tools. 


ILoveIMG

A very handy set of tools for daily image editing. This tool offers resizing, compressing, cropping, converting between formats, adding watermarks and much more.

Online Photo Editors

The Photoshop era is over. Although it is a robust tool, you may not need all of its features and you will appreciate simplicity much more. There are a number and online tools that have all the essential features and are often, completely free.


Pixlr

Pixlr is a web photo editor. It offers a wide range of common and other unique adjustments. Although Pixlr is a very complex tool, the user interface is simple and the possibilities are unlimited.


Tip: Try Fotor, alternative online photo editor


BeFunky

BeFunky is a universal online photo editor. It has plenty of handy features. When it comes to adding texts, you can choose from preset fonts, or even upload your own.


Fotoramio

Fotoramio is the absolutely free photo editor with numerous handy tools for refining pictures. This is a good option when you only want to use one tool to edit your photos.

Images with Text

Images earn 2.3 times more engagement on Facebook than text posts, according to BuzzSumo research. So put the text into an image with these tools.


Pablo by Buffer

A simple application from the popular Buffer. Pablo is a simple online editor where you can add text to photos.


Over

Over is a mobile app with dozens of hand–curated templates and layouts. With Over, you can create professionally designed content on the go.


Placid

This tool allows you to automatically create images to shared links on Twitter, Facebook, Pinterest and other platforms based on the template you set.

Other Design Resources

You don't need to hire an expensive freelancer or even an agency to create good looking banners, leaflets or presentations. There are many options on the market, where you can buy ready made templates at a low price. 


Graphicriver

On GraphicRiver you can buy royalty-free, layered Photoshop files, vectors, icon packs, Adobe add-ons and design templates for just a few dollars.


Flaticon

Flaticon is the biggest database of free and paid icons. You can pick between thousands and thousands of icons, edit them online, and download them  in many formats.


Gradient Hunt

It is not easy to find the perfect color combination. Gradienthunt will help you with this.


Tip: Editing themes isn't always easy, so try to find someone cheap to help you. Try Fiverr or Freelance.com to outsource editing jobs.

IMAGE RESIZERS FOR SOCIAL MEDIA

Size matters! At least when it comes to social media. Below are hundreds of recommended dimensions, sizes and ratios across different platforms and devices. It is easy to get lost in these constantly changing numbers. But with these tools will guide you to clarity.


Promo

This is a free image resizer for different social media pictures. If you need a Facebook Cover, an Instagram Story or a Profile Picture, Promo will help you.


Landscape by Sprout

If you need to resize multiple images for your profiles, try Landscape. It does all the work automatically.

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How To Use Facebook Groups For Your Business

Facebook Groups are one of the basic components of Facebook. You are probably even a member of some of them.


It's a place where people with the same interests can connect online. The basic principle is that it is an online place for people to discuss, share experiences and express their opinions and attitudes. It also allows people to organize events, share photos, videos, or broadcast live videos.


Any Facebook user can create a group and its operation is completely free. Each user can be a member of up to 6,000 groups at the same time. 


Unlike FB Pages, groups can be closed, and while the Page serves primarily for brand presentation, groups are focused on users and their activity in the community.


There are 3 types of Facebook Groups:

Public groups are the ones anyone can find and join. On the other hand, Closed Groups can be found, but their content is hidden and the membership must be approved by its moderator or administrator. This is a great tool to control who wants to join the community and thus control the membership. The highest level of privacy is offered by the Secret group. You cannot view or search those on Facebook. Members of these groups are directly invited by administrators or other members.


Key takeaways

  • Anyone with a Facebook account can create and run a group for free
  • A user can be a member of up to 6,000 groups at the same time
  • Groups can be public, but also completely hidden and closed
  • You can create events, share content, and discuss, exclusively in a group, without showing content on your wall
  • As an administrator, you can delete a group at any time

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Here Is Why Your Facebook Posts Get a Lower Organic Reach

Weird. Your page likes or followers remain the same, but you no longer reach as many of them as you did in the past, right? The reason is obvious – algorithms change as does the business strategy of social media networks. Let me explain what I mean by that.


In 2018, Mark Zuckerberg announced that Facebook would reduce the organic reach of branded content and will focus more on “meaningful connections”. What is a meaningful connection you may wonder… Facebook no longer aims to keep you on their feed as long as it can, but instead focuses on quality time. Thus, users should be much more in touch with their friends, communities and groups than they are part of and, most importantly, truly interested in when it comes to content.


What is the result of this change? A 34% decline in organic reach on average. But that hasn't been the first time we faced such a drop in organic reach...

 Facebook Organic Reach
Decline in Facebook Organic Reach Over Time


In other words, those who were building their community and follower base on Facebook in the “early days” of Facebook leveraged the opportunity to reach almost everyone for free. Today it's totally different.


This strategy applies for more platforms, of course. Instagram (being owned by Facebook) follow the same rules. So do the others… And it makes (economically) completely sense for them.

How to get out of it?

It looks like a huge problem, right? But what if you can use this to your advantage? Focus on great content, optimize according to the data that you get and leverage the latest Facebook formats and you may overcome your competitor pretty soon… Not everyone is able to follow the trend and change the processes accordingly.


Here are some tips to follow to increase your reach:

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How to Build Your Personal Brand

We’re all used to connecting the term ‘brand' with relationships to companies and products. However, that’s not what we’re going to talk about right now. A personal brand is kind of like a stamp that defines your persona and how people see it. In the past, personal branding used to be only about business cards, logos and websites. Today, it’s much more diverse. (Although websites are still useful for anyone building their brand and if you'd like to know more, you can read about this topic here.) Anyone who has access to the internet and social media can showcase themselves as an expert, build an audience, and attract clients that might be interested in their business. It’s a connection between how you see yourself, how you communicate with others and how they see you. Now, where do you start and how do you build a brand for yourself?

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9+1 Best-in-Breed Tools for Keyword Research to Boost Your Business in 2020

Customers are already searching for your product. Every second, there are 75,000 search queries managed by Google. That's just one search engine. Now add Youtube, Bing, Amazon – the greatest marketplace – and thousands of forums…. That means you can get in front of their eyes – to offer what they need or desire.

How can you attract the attention of as many people (your potential customers) as possible? Be excellent at SEO and constantly mine as many relevant search terms (keywords) as possible. In order to do that, you need to choose the right tool(s). We've tested many tools to generate high-quality organic traffic to our website. Now we'd like to make your life easier by sharing the 9 best-in-breed tools for keyword research so that you can boost your business in 2020 + 1 hint (really low hanging fruit)!


Before we jump into that, we would like to point out that there will be a HUGE paradigm shift in 2020. Voice search is predicted to be used for 50% of all searches done online! That means that your strategy needs to be aligned with that in mind. Creating voice content will continue to be more relevant over time.


Let's jump into what you are truly interested in, shall we?!

Spyfu

Spyfu is a complex SEO tool that allows you to track the activity of your competitors or market leaders. When it comes to keyword research, it allows you to show the average search volume of keywords, get suggestions on what else people search, it gives ranking history that shows what domains occupy the top positions and how they do over time. Besides that, you can find domains that - if they link to your website – will help you rank high on a desired keyword. Yes, it has a plethora of great tools! Spyfu, nonetheless, is not a free tool. Their pricing plans start at 33 USD a month. Besides keyword research tools, which we mentioned, Spyfu offers a variety of other features.

Spyfu Dashboard

Google Keyword Planner

Google owns all the data from searches on both Google and Youtube. Google Keyword Planner shows you precise volume of searches for a certain period of time. This data can be segmented by either country and region or device. Besides historical metrics, Google Keyword Planner shows you a forecast of how your ads may perform when using certain words. Your paid campaigns can be, thus, perfectly planned. The great news is that this tool is free. The only constraint is that you have to have a Google Ads account.

Keyword Planner Dashboard

The great thing about Google Keyword Planner is that it shows you a search volume trend. Thus, you can look at how often your brand was searched at some point in the past versus today. This information shows you the awareness of your brand (or product) over time.

Keyword Planner Graph

Ahrefs

Similarly to Spyfu, Ahrefs offers more features that you can use to boost your SEO. The great thing about Ahrefs is that you can research keywords by platforms (like Google or Youtube). Besides main features like Keyword Research or Backlink Research, Ahrefs offers so called Content Research, that allows you to catch the buzz around certain topics. The pricing starts at 99 USD per month. You can, nonetheless, start with 7 USD for a 7 day trial and see what you can get out of it.

Ahrefs Overview


Keywords Everywhere

This browser add-on that works both with Chrome and Firefox is a great tool to see similar keywords everywhere! If you type a query on Google, this tool shows you similar keywords and its search volume. If you type a product name on Amazon, guess what… Keywords Everywhere shows you suggested keywords that may appear in your SEO or PPC plan. According to those, you might want to create content on your website, adjust the description of your product or trigger a paid campaign. This extension offers both free and paid features.

Keywords Everywhere

Moz

Moz is an all-in-one SEO tool that not only gives you a plethora of free features, but also educates you on the complicated SEO industry. Its keyword research offers similar features like the ones from Ahrefs or Spyfu. What makes Moz great – especially for small businesses – is the “MOZ Local” feature that distributes the information about your local business across all important search platforms. Moz is a paid tool that has a few free tools available. The pricing for MOZ Local starts at 129 USD a year, while a basic version of MOZ is available for 99 USD a month or more.

Moz Dashboard

Ubersuggest

Owned by Neil Patel, an SEO guru, who helps both small businesses and enterprises grow their organic traffic, Ubersuggest is a tool that shows you the search volume for a particular keyword that can be divided by country and language. Moreover, this tool shows you a trend throughout the year so that you can see when certain keywords achieve their peak (like winter jackets do in winter). Metric “SEO difficulty” helps you uncover a potential to rank high for a particular expression. Thanks to this data, you are able to optimise content on your website so that more people discover your business. You can use this SEO tool free of charge.

Overview in Ubersuggest

Google Trends

Are you still with us? Because here is a Google tool that is totally free! Google Trends is all about, well, trends. Shocking, isn't it?  Do you want to know the 3 key topics on Youtube in 2019? Sorry, Ted Talks and Baby Yoda moments (he made the chart below ;)), but the topics at the top were Music, Songs and Fortnite…Predictable? Perhaps, if you're an avid fan of Fortnite. Google Trends helps you uncover trending topics that, again, can help you create engaging content and rank high on search engines.

Google Trends

SEMRush

Let's get back to the tools for which you'd have to pay a bit. SEMRush offers an all-in-one SEO tool that differentiates in a few ways from Moz or Ahrefs. Amongst others, this tool gives you a so called, “Keyword Magic Tool” that helps you find relevant keywords, it then groups them to separate them further by topics, picks the most valuable keywords and saves them into the Keyword Analyzer and exports those keywords so that you can play with them on other platforms like Google Ads. The pricing starts at 99 USD a month, so the cost is also similar to Ahrefs or Moz.

SEMRush Overview

KWFinder

Another great tool for in-depth keyword research. The good thing about KWFinder is that it shows you search queries divided into groups: related keywords, autocomplete and questions. Nowadays, people are using whole questions for their online searches, not simply one or two-word phrases. In fact, the average search query has 4 words


With KWFinder, you can find so called long tail phrases – the ones that have a low search volume, but a higher probability of a user's intention to buy or complete any action you desire. If I search for a “family car”, I probably haven't decided yet, if I truly want to buy a new vehicle or not. Whereas, if I search for a “BMW X7 2019 Black xDrive40i”, I may be much more into making my final decision…

KWFinder Dashboard

Forums

We've presented many tools (free and paid) to mine keywords that people type in when they search on Google, Youtube or Amazon. But what we haven't covered – until now – are forums! You'd be surprised to see how many questions and topics forums, like Reddit or Quora, gather. Is this a relevant source for your keyword research? You bet it is. When you create your keyword list and want to find out what catches people's attention, use the forums. Go through the trending sections, read the questions and answers that are considered the best ones to get a complete idea of what to cover in your web content, ad copy or even product development – yes, what people search may guide you on how to create your product roadmap.

Reddit

We promised you 9+1 best-in-breed tools for keyword research to boost your business in 2020. 9 tools have been mentioned. Let's finalise it with one last suggestion. The easiest and most obvious one...

Google, Amazon, Bing, Youtube, basically anything with a search bar

Yes, you are right. This is exactly what I have in mind:

Amazon Product Search

Try to type something into Google, Amazon, Bing, Youtube or any other platform that uses a similar algorithm and see what it suggests. These suggestions are not randomly generated. On the contrary, they are based on similar searches (according to relevancy and search volume). Google places these suggestions into two parts: the search field and the bottom of the page:

Google Keyword Suggestions

All in all, you have a complete tool stack to get started with your keyword research! Keep in mind that it is a crucial part of your SEO activities, so make sure to do it properly. Happy searching! :)

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How Do Sponsored Social Media Posts Help You Reach WAY MORE People?

Have you already come across social media posts tagged with “Sponsored”? Do you wonder what they mean and on which principle they work? Good question! An even better one would be, how can these posts help you reach way more people than you do with your organic posts – the ones that you publish on your social media timeline? In today's post, we will uncover not just that, but also concrete steps to get started!

Truth be told, you can use these types of posts to reach many more people than you do today…

But before we jump into what a sponsored post means, let's look at what it doesn't. Say that you run an Instagram profile and add posts to your profile. So do we. This is what it looks like:

Instagram Feed

These posts are the ones that appear on your social media profile and most importantly, on the feed of your followers and friends. The ratio between the number of people you reached with your posts and the total number of followers is your ORGANIC REACH. The more people who follow your profile, the more people you can reach with every one of your social media posts. Therefore, it is important to build your audience.

But what if you want to reach more people? What if you want to expand your reach to someone who hasn't liked your page yet? Both answers will be clarified, go ahead and continue reading...


In regards to the organic reach, we have to tell you the cruel truth. The organic reach is constantly decreasing. What that means for you, is that you no longer reach the same number of people as you did before. 

We have covered this topic more thoroughly in this article, but to point out the importance of this decrease, see the graph below:

Facebook Organic Reach Decline

From 2012 to 2016, the organic reach on Facebook has sunk to almost zero…


Let's do some math to understand it perfectly. Say your page or profile has 10,000 followers. Due to the organic reach decline, your organic posts may reach between 300 and 800 people based on its performance – making your organic reach between 3% to 8%. Now the chance that some of these 300 to 800 people interact with your content is way lower than if you reached 3,000 to 8,000 people (call me captain obvious). It may sound logical and totally clear, but ignoring this fact and relying solely on your organic reach may cost you your share of voice or market share. In other words, you may lose your followers, fans and customers if you don't act.


Now that we've come through what organic posts mean, let's finally clarify what these “sponsored” posts are that serve you targeted content on your social media feed…


Refresh your Facebook or Instagram feed and scroll for a few seconds… Stop, there it is! A post that looks like any other one with one small difference. It is tagged with “Sponsored” in the upper part. Can you see it?

Vogue Business on Instagram

You will find plenty of these on your feed. And most of them will be perfectly targeted at you – based on your interests and preferences. Now the key is to leverage this feature for you and your business, isn't it?


Let's dive into how this sponsored content works. Facebook, Instagram, LinkedIn, Twitter, Tik Tok and other social media platforms allow you to run ads through their advertising interfaces. You sign up, learn how the platforms work and jump straight into promoting your content. These interfaces – let's call them the Campaign Manager Accounts for now – remain unknown to “ordinary” users. It's all the magic that “happens in the background”. 


Let's take Facebook as an example. Say I want to promote our post that has been (organically) published on our timeline:


Facebook Feed

Organically we didn't reach as many people as we'd like to. Let's promote the post then…


Either in Facebook Business Manager or tools like our own app, you can follow a few steps and create your campaign – sponsor a post. By defining your goal, marketing persona, budget and message, you can expand your reach and speak to people that have never heard of your business before or show your content to followers you'd not have been able to reach organically.


Going back to our example, let's say that we want to target small business owners in California. According to data from Facebook, we could reach 290,000 people, respectively 277 to 800 people a day for less than $10 a day. 


Yes, promoted posts are about investing something into expanding your reach. But as you see, you don't have to sit on millions of dollars in marketing budget to speak to more potential customers than you probably do today. You don't even have to sit on hundreds of dollars to achieve your goal of reaching more people… 


Not to say that when they purchase from you, your investment is back – with interests (or margin:)


This is what the set up would look like...


Facebook Ads Manager

With only a few clicks – in case you use tools that simplify this process – you are able to start your campaign (sponsored post). 

The best thing is, that you target your posts solely at people who are relevant to your business. In other words, you tailor your content to people that can become your customers, followers or fans.


Say you run an eshop with accessories. You sell watches, necklaces, small pieces of clothes, rings and other goods. You have two types of products: those made for men and those made for women. 


You manage your Instagram profile and post content about your customers’ satisfaction (reviews), newest pieces of clothes and inspiration as to how they fit with other outfits. This content can be interesting for both men and women. But what if you want to run a campaign targeted solely at men with the goal of selling all the men's watches that have been sitting in stock for a long time? That's when the sponsored post comes into play…


The process has already been described: you define your goal (sell more watches), marketing persona (men in California between 25 and 45 years old, interested in fashion), choose which channel you want this post to appear on (Instagram), set your budget and campaign length ($5 a day for 7 days) and finally, create your great content – the ad that your potential customer sees on his feed. Say your post looks something like this:

Example of an Instagram Post

Thanks to this campaign (while using the setting in the brackets), you are able to reach more than 7,000 people. And you've invested $35 in total. Awesome, isn't it?


Is this the only option to increase your organic reach, you may ask? It's definitely not. Marketing is all about synergy. You may want to combine more tactics to achieve the best results. 


Let's go through some tips & tricks that can work perfectly with (or without) promoting your posts.

Create engaging content that can't be ignored

Again, this may sound obvious, but is not always completely understood. Creating super engaging content comes first, along with understanding your audience! If you don't know who you're talking to, your speech can never really resonate, right? 


It's like in life. Imagine you go on a date with a pretty and intelligent woman who is into fashion and yoga. You spend the whole time speaking about the Super Bowl! How would that date end? You probably know the answer... 


The same applies to your social media profiles and any content that you publish. If you create something that no one's interested in, you decrease not just your reach, but also engagement. 


Start with defining your marketing persona and create content that they find interesting, educating, funny or shocking – anything that goes with your brand.


If you do so, your followers will like, comment, share and recommend your content and products. Thus, you can leverage the real power of social media: the snowball effect that happens once people share your content.


Leverage other channels and platforms

Let me share one secret with you. Your followers are not only on Facebook or Instagram. They also use other platforms like Youtube, Pinterest, LInkedIn or Tik Tok. In fact, an average American Internet user has more than 7 social media accounts. That being said, you should definitely leverage the potential to reach your audience where they are (and where your competitors probably aren't… yet)


Platforms like LinkedIn or Tik Tok have a much higher organic reach now. They are where Facebook was a few years ago. That may change as they grow and decide to monetize their audience, but till then, you can build your follower base and successfully grow your business! Go for it...


Are you also suffering from a continuous decrease in organic reach? Do you reach less people than you'd like to? Try some of these tactics and let us know how it has helped :)

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How Much Does Facebook Advertising Cost?

Well, that’s a tricky question – there are so many variables at play. Depending on your situation, the cost of your Facebook ads could be as much as $10 per click, or as little as 40 cents.

The most important factor is efficiency and performance. Your ads might be super cheap, but if they do not bring any results, it's a waste of money. Define the purpose (the goal) of the ad and what is your cost limit to label the ad as efficient. Many businesses measure success by the number of sold products, leads generated, or potential customers engaged.

There is no rule or benchmark for this, each business is different with different needs and circumstances. Someone might be satisfied with a new lead for $45 and another might not go over $10. One person might consider a $3 cost per click as successful and another would not want to pay more than $2. Calculate the revenue you can get from the lead and think about how much you want to spend per action, this way you can always check whether your ads perform well or not. 

Before you spend a lot of money, try to set up your daily budget for $5 a day. (We will talk about how to set your budget later). Monitor your results. If the ad performance meets your ideas and you have money to raise the daily budget, do it. And do it again, if the ad is bringing you results.

Remember: If your ad is comical, visually appealing, engaging, or all of these combined, people will like, comment or share it more often than they would with some boring copy with a blurry image. If you really want the most from your paid ads, they have to be great to make the people share them and so the ads will be also spread organically. Deciding how much to spend is a good place to start, but always make sure each dollar goes as far as it possibly can. The key is the visual, the text, as well as targeting. Regarding your content creation, read my article about buyer personas, because you should tailor-make it for your ideal customers and you can also find more helpful info in this article about tools for creating visual content.

So, how can you get an idea of how much Facebook advertising costs before diving in?


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