Being active on social networks pays off in the long run. Customers expect you to be active. It is a sign that your business is performing well so they can rely on your services and products.
If you think about accurate presence in digital space, it often counts number of social media profiles. I think you would agree that communicating and publishing content on social media can be a bit time consuming…or a lot.
This activity is very important, but can be done automatically. The right tools will help you publish posts in just a few clicks. Moreover, at the right time, because within each social network there are different and more effective times in which to contribute to different target groups.
There are hundreds of tools available on the market that offer different features in different price ranges. This article is a selection of several proven applications to help you.
A well-known and easy to use tool for scheduling your social media posts. This should be your starting point for these kinds of apps. Buffer allows you to connect all major accounts and it’s manageable from your smartphone.
Free plan: 3 social accounts, 10 scheduled posts, 1 user.
Pricing: from $15/ month
When it comes to scheduling posts and getting permission to publish, Kontentino is the tool you need.
Free plan: NO
Pricing: from $54/month
An all-in one marketing platform. It offers auto-scheduling so Hootsuite automatically picks the right time to post. It even supports the import of hundreds of social media posts at once, in CSV format. With an easy-to-use mobile app, you can manage your content and scheduling on the go.
Free plan: 3 social accounts, 30 scheduled posts, 1 user
Pricing: from $19/month
If you are focused on Instagram, Planoly should be in your choice. This mobile app will allow you to visually plan your feed, schedule posts and even add stories. You can reply to your comments directly from Planoly and analyze all data.
With CoSchedule you can organize your blog and social media content in one place. Editorial calendar in CoSchedule has a great UI, where you can plan posts by drag and drop.
The former Schedugram is now Sked and is a tool for scheduling and automated adding Instagram Stories. In addition to scheduling Stories, Sked also offers Visual Planning, so you can view the wall and see what it looks like without having to add individual posts.
Free plan: NO
Pricing: from $25/month
The biggest advantage of Postify is that it is free. Only when you need to connect 15 accounts or more do you have to pay $9.99 per month. Although, Postify is not the most visually app-friendly application, it does its job and this makes it a very good tool.
Free plan: Yes
Pricing: from $9.99/month
Probably the best Instagram automation tool. It also offers the ability to publish to other platforms, but focuses on Instagram the most. It offers a mobile app that captures all setup and publishing.
Free plan: 1 account per platform, 30 scheduled posts, 1 user.
Pricing: from $9/month
Even Facebook itself offers a feature to schedule your posts. Just create a post in Publishing Tools, select Schedule and pick a date. It is that easy. There's only a small problem, because it doesn't allow you to publish a post into multiple social media profiles. But still, scheduling multiple posts, as opposed to one per day, can still be an excellent time-saver.
Free plan: unlimited
If you are focused on Twitter, TweetDeck could help you with scheduling your posts. It is an app directly from Twitter. It has some basic features, but it is easy to use.
Free plan: unlimited
We’re all used to connecting the term ‘brand' with relationships to companies and products. However, that’s not what we’re going to talk about right now. A personal brand is kind of like a stamp that defines your persona and how people see it. In the past, personal branding used to be only about business cards, logos and websites. Today, it’s much more diverse. (Although websites are still useful for anyone building their brand and if you'd like to know more, you can read about this topic here.) Anyone who has access to the internet and social media can showcase themselves as an expert, build an audience, and attract clients that might be interested in their business. It’s a connection between how you see yourself, how you communicate with others and how they see you. Now, where do you start and how do you build a brand for yourself?
All small businesses need a good marketing plan to help it reach its targets and aspirations. With every marketing plan comes a marketing budget. You can say they go hand in hand. Creating the optimal marketing budget will ensure you spend the right amount of money in the right places to achieve your marketing goals. Creating a marketing budget used to involve a lot of trial and error which can lead to unnecessary expenses and ineffectiveness. But nowadays with everything becoming easier thanks to the amount of information available on the internet, so is creating the optimal marketing budget, everyone can do it.
Small business owners are finding new ways and techniques to plan out their strategies and design successful marketing budgets. It all comes down to how much are you willing to spend to acquire new customers and increase your brand awareness.
Weird. Your page likes or followers remain the same, but you no longer reach as many of them as you did in the past, right? The reason is obvious – algorithms change as does the business strategy of social media networks. Let me explain what I mean by that.
In 2018, Mark Zuckerberg announced that Facebook would reduce the organic reach of branded content and will focus more on “meaningful connections”. What is a meaningful connection you may wonder… Facebook no longer aims to keep you on their feed as long as it can, but instead focuses on quality time. Thus, users should be much more in touch with their friends, communities and groups than they are part of and, most importantly, truly interested in when it comes to content.
What is the result of this change? A 34% decline in organic reach on average. But that hasn't been the first time we faced such a drop in organic reach...
In other words, those who were building their community and follower base on Facebook in the “early days” of Facebook leveraged the opportunity to reach almost everyone for free. Today it's totally different.
This strategy applies for more platforms, of course. Instagram (being owned by Facebook) follow the same rules. So do the others… And it makes (economically) completely sense for them.
How to get out of it?
It looks like a huge problem, right? But what if you can use this to your advantage? Focus on great content, optimize according to the data that you get and leverage the latest Facebook formats and you may overcome your competitor pretty soon… Not everyone is able to follow the trend and change the processes accordingly.
Here are some tips to follow to increase your reach:
One of the main problems of real estate agents, is getting listings. To make it work, you shouldn’t just focus on your website. Social media and the online world, overall, could be a marvelous extension of the brand you present yourself as offline. If you take advantage of its options, you’ll reach more people, build trust and most importantly - sell.
Here are a few things you should know about social media marketing for real estate.
Customers are already searching for your product. Every second, there are 75,000 search queries managed by Google. That's just one search engine. Now add Youtube, Bing, Amazon – the greatest marketplace – and thousands of forums…. That means you can get in front of their eyes – to offer what they need or desire.
How can you attract the attention of as many people (your potential customers) as possible? Be excellent at SEO and constantly mine as many relevant search terms (keywords) as possible. In order to do that, you need to choose the right tool(s). We've tested many tools to generate high-quality organic traffic to our website. Now we'd like to make your life easier by sharing the 9 best-in-breed tools for keyword research so that you can boost your business in 2020 + 1 hint (really low hanging fruit)!
Before we jump into that, we would like to point out that there will be a HUGE paradigm shift in 2020. Voice search is predicted to be used for 50% of all searches done online! That means that your strategy needs to be aligned with that in mind. Creating voice content will continue to be more relevant over time.
Let's jump into what you are truly interested in, shall we?!
Spyfu is a complex SEO tool that allows you to track the activity of your competitors or market leaders. When it comes to keyword research, it allows you to show the average search volume of keywords, get suggestions on what else people search, it gives ranking history that shows what domains occupy the top positions and how they do over time. Besides that, you can find domains that - if they link to your website – will help you rank high on a desired keyword. Yes, it has a plethora of great tools! Spyfu, nonetheless, is not a free tool. Their pricing plans start at 33 USD a month. Besides keyword research tools, which we mentioned, Spyfu offers a variety of other features.
Google owns all the data from searches on both Google and Youtube. Google Keyword Planner shows you precise volume of searches for a certain period of time. This data can be segmented by either country and region or device. Besides historical metrics, Google Keyword Planner shows you a forecast of how your ads may perform when using certain words. Your paid campaigns can be, thus, perfectly planned. The great news is that this tool is free. The only constraint is that you have to have a Google Ads account.
The great thing about Google Keyword Planner is that it shows you a search volume trend. Thus, you can look at how often your brand was searched at some point in the past versus today. This information shows you the awareness of your brand (or product) over time.
Similarly to Spyfu, Ahrefs offers more features that you can use to boost your SEO. The great thing about Ahrefs is that you can research keywords by platforms (like Google or Youtube). Besides main features like Keyword Research or Backlink Research, Ahrefs offers so called Content Research, that allows you to catch the buzz around certain topics. The pricing starts at 99 USD per month. You can, nonetheless, start with 7 USD for a 7 day trial and see what you can get out of it.
This browser add-on that works both with Chrome and Firefox is a great tool to see similar keywords everywhere! If you type a query on Google, this tool shows you similar keywords and its search volume. If you type a product name on Amazon, guess what… Keywords Everywhere shows you suggested keywords that may appear in your SEO or PPC plan. According to those, you might want to create content on your website, adjust the description of your product or trigger a paid campaign. This extension offers both free and paid features.
Moz is an all-in-one SEO tool that not only gives you a plethora of free features, but also educates you on the complicated SEO industry. Its keyword research offers similar features like the ones from Ahrefs or Spyfu. What makes Moz great – especially for small businesses – is the “MOZ Local” feature that distributes the information about your local business across all important search platforms. Moz is a paid tool that has a few free tools available. The pricing for MOZ Local starts at 129 USD a year, while a basic version of MOZ is available for 99 USD a month or more.
Owned by Neil Patel, an SEO guru, who helps both small businesses and enterprises grow their organic traffic, Ubersuggest is a tool that shows you the search volume for a particular keyword that can be divided by country and language. Moreover, this tool shows you a trend throughout the year so that you can see when certain keywords achieve their peak (like winter jackets do in winter). Metric “SEO difficulty” helps you uncover a potential to rank high for a particular expression. Thanks to this data, you are able to optimise content on your website so that more people discover your business. You can use this SEO tool free of charge.
Are you still with us? Because here is a Google tool that is totally free! Google Trends is all about, well, trends. Shocking, isn't it? Do you want to know the 3 key topics on Youtube in 2019? Sorry, Ted Talks and Baby Yoda moments (he made the chart below ;)), but the topics at the top were Music, Songs and Fortnite…Predictable? Perhaps, if you're an avid fan of Fortnite. Google Trends helps you uncover trending topics that, again, can help you create engaging content and rank high on search engines.
Let's get back to the tools for which you'd have to pay a bit. SEMRush offers an all-in-one SEO tool that differentiates in a few ways from Moz or Ahrefs. Amongst others, this tool gives you a so called, “Keyword Magic Tool” that helps you find relevant keywords, it then groups them to separate them further by topics, picks the most valuable keywords and saves them into the Keyword Analyzer and exports those keywords so that you can play with them on other platforms like Google Ads. The pricing starts at 99 USD a month, so the cost is also similar to Ahrefs or Moz.
Another great tool for in-depth keyword research. The good thing about KWFinder is that it shows you search queries divided into groups: related keywords, autocomplete and questions. Nowadays, people are using whole questions for their online searches, not simply one or two-word phrases. In fact, the average search query has 4 words.
With KWFinder, you can find so called long tail phrases – the ones that have a low search volume, but a higher probability of a user's intention to buy or complete any action you desire. If I search for a “family car”, I probably haven't decided yet, if I truly want to buy a new vehicle or not. Whereas, if I search for a “BMW X7 2019 Black xDrive40i”, I may be much more into making my final decision…
We've presented many tools (free and paid) to mine keywords that people type in when they search on Google, Youtube or Amazon. But what we haven't covered – until now – are forums! You'd be surprised to see how many questions and topics forums, like Reddit or Quora, gather. Is this a relevant source for your keyword research? You bet it is. When you create your keyword list and want to find out what catches people's attention, use the forums. Go through the trending sections, read the questions and answers that are considered the best ones to get a complete idea of what to cover in your web content, ad copy or even product development – yes, what people search may guide you on how to create your product roadmap.
We promised you 9+1 best-in-breed tools for keyword research to boost your business in 2020. 9 tools have been mentioned. Let's finalise it with one last suggestion. The easiest and most obvious one...
Yes, you are right. This is exactly what I have in mind:
Try to type something into Google, Amazon, Bing, Youtube or any other platform that uses a similar algorithm and see what it suggests. These suggestions are not randomly generated. On the contrary, they are based on similar searches (according to relevancy and search volume). Google places these suggestions into two parts: the search field and the bottom of the page:
All in all, you have a complete tool stack to get started with your keyword research! Keep in mind that it is a crucial part of your SEO activities, so make sure to do it properly. Happy searching! :)
To someone who’s already run a local business for some time or someone who doesn’t need the know-how of online marketing yet, it might seem it’s not important to get involved with internet advertising, but that’s not entirely true anymore. Approximately 6 out of 10 people search for local businesses online at least once per week. Search engines have a vast database and almost every business is promoted online. There isn’t a simple answer to the question of what’s the best way to promote a local business online. It largely depends on the kind of business. Not every online channel will help every business thrive.
It’s important to focus on the ideal customer. Who is your business targeting? Is your product valuable for women, men or both? Are teenagers more likely to visit your facility than elderly people? Knowing your customers is the first step to choosing the best online channels to utilize for your business’s promotion.