There is no need to spend thousands of dollars. Try to support your platforms as much as you can while defining your goal and targeting. If you aim in the right direction, you can save money as well as time, all while bringing better results for your business.
It all depends on the optimisation and desired results. This screen shows the estimated results of a search for “get more people to my website” for a pet store targeting people in NYC with an interest in dogs and pets, in general. If it's done strategically, the traffic will be relevant and most importantly, it will bring better results. The targeted people will simply see your ad with a button that leads directly to the website. Catch them with the first click and never let them go!
Getting more likes, comments and shares is called “post engagement” and it's another very simple advertising campaign. Your chosen platform will show your ads to those who tend to like, comment and share often. Just make sure your content is visually appealing and interesting. See what you can achieve with 3 USD per day when targeting backpackers aged 21 to 40 in San Francisco! Once they engage with you, you can easily build the relationship!
This is called reach. You just define who you want to show your product or business to and in a couple of minutes your ads will appear on potential customers' screens. This one is counted as the thousands of people that saw your ad. See how many people you can reach for 3 USD. We targeted coffee lovers in Omaha.
Do you have a video on Facebook/Instagram or YouTube and want more people to watch it, preferably till the end? If you advertise your YouTube video on Facebook, you should always use the “get more people to my website” goal, because you are actually redirecting the visitor from one page to another. If your video is on Facebook or Instagram, you can use the Video Views objective, in the image below, I targeted everyone in Pittsburgh. See the estimated results for 3 USD.
Of course you can! A direct lead is one of the most treasured things an online visitor can give you, the results are not as high (in numbers) as they are for the other goals, but you can still find good leads who usually convert and get some positive ROI :) We had to increase the budget here, so check the estimated results for $20 spent on the Philly audience.
If your goal is to get more direct leads or you are into more serious business services, your audience might be targetable on Linkedin instead of Facebook or Instagram. Try to spend as much time as you can there. Make sure to build your connections, post your thoughts and questions and continuously work on your profile. Then, you will be ready to advertise on that platform too. The main difference is that you can target people according to their job position or career experience. We wanted to get leads from people in the Real Estate market in Texas. See what we were able to get for $20 a day.
Let me repeat, everything depends on your goal, audience and the quality of your ad. We can help you to get better results and be more effective.
Are you interested in any specific goal or budget for your ad? Let us know, we can tell you the estimated results!
Do you want to squeeze more out of online marketing? That's always a good idea. Bear in mind these faults so your effort will not come in vain.
We have all been there- investing into an ad that simply does not convert! We spend hours trying to figure out where the pain point lies and NOT being able to get it right… Your goal, as a business owner or marketer, is to get the most out of the investment that you put into any marketing campaign, right? Marketers call it the ROAS – return on ad spend. We are lucky to cooperate with many businesses that continually generate revenue on Facebook and, thus, grow their business. Thanks to this valuable data, we are able to bring you the 7 Key Reasons Why Your Facebook Ads Don't Convert. Let's dive in!
Instagram, one of the most famous social media platforms based mainly on visuals, is currently used by more than one billion users and the number is only growing. That, needless to say, represents a great opportunity to reach the audience you haven't reached yet. One of your marketing goals might be to generate quality leads and Instagram may be the channel you want to use. Now the key question is how to effectively leverage this platform so that you generate valuable leads at a reasonable cost. There are ways.
First of all, you need to consider if Instagram is a channel for you and your type of business. If you can't think of a way to showcase your products or services, show your personal story or share something from “behind the scenes” in a VISUAL way, Instagram may not be a good fit for you. Similarly, if your audience is not present on Instagram, consider other channels for your communication mix. Try to look deeper into LinkedIn or Facebook which represent opportunities to generate leads too.
On the other hand, if you figure out a way to leverage its visual style, Instagram is a great fit for connecting your potential customers with your brand. 62% of people say they have become more interested in a brand or product after seeing it in Stories. That's just one placement. If you effectively leverage all of what Instagram offers, people will love you (and your brand).
Let's finally jump straight into ways to effectively generate more quality leads through Instagram!
Facebook is the biggest social media platform in the world with over 2.4 billion monthly active users and still increasing every year. As more and more people and companies adopt online advertising it is easy to see why social media has become a key tool to help different businesses grow and reach new potential clients. It is impossible for up and coming businesses to ignore the importance of Facebook in this day and age. With a variety of different types of ads at your disposal from pictures to videos and many more which will help you reach new people and increase your online presence. The fact is being on Facebook can make your life much easier when it comes to online advertising. You just need to setup the right marketing plan and with the help of Facebook start growing your business.
So, if you are interested in advertising your business online. Follow these 3 steps to start advertising on Facebook.
Being active on social networks pays off in the long run. Customers expect you to be active. It is a sign that your business is performing well so they can rely on your services and products.
If you think about accurate presence in digital space, it often counts number of social media profiles. I think you would agree that communicating and publishing content on social media can be a bit time consuming…or a lot.
This activity is very important, but can be done automatically. The right tools will help you publish posts in just a few clicks. Moreover, at the right time, because within each social network there are different and more effective times in which to contribute to different target groups.
There are hundreds of tools available on the market that offer different features in different price ranges. This article is a selection of several proven applications to help you.
A well-known and easy to use tool for scheduling your social media posts. This should be your starting point for these kinds of apps. Buffer allows you to connect all major accounts and it’s manageable from your smartphone.
Free plan: 3 social accounts, 10 scheduled posts, 1 user.
Pricing: from $15/ month
When it comes to scheduling posts and getting permission to publish, Kontentino is the tool you need.
Free plan: NO
Pricing: from $54/month
An all-in one marketing platform. It offers auto-scheduling so Hootsuite automatically picks the right time to post. It even supports the import of hundreds of social media posts at once, in CSV format. With an easy-to-use mobile app, you can manage your content and scheduling on the go.
Free plan: 3 social accounts, 30 scheduled posts, 1 user
Pricing: from $19/month
If you are focused on Instagram, Planoly should be in your choice. This mobile app will allow you to visually plan your feed, schedule posts and even add stories. You can reply to your comments directly from Planoly and analyze all data.
With CoSchedule you can organize your blog and social media content in one place. Editorial calendar in CoSchedule has a great UI, where you can plan posts by drag and drop.
The former Schedugram is now Sked and is a tool for scheduling and automated adding Instagram Stories. In addition to scheduling Stories, Sked also offers Visual Planning, so you can view the wall and see what it looks like without having to add individual posts.
Free plan: NO
Pricing: from $25/month
The biggest advantage of Postify is that it is free. Only when you need to connect 15 accounts or more do you have to pay $9.99 per month. Although, Postify is not the most visually app-friendly application, it does its job and this makes it a very good tool.
Free plan: Yes
Pricing: from $9.99/month
Probably the best Instagram automation tool. It also offers the ability to publish to other platforms, but focuses on Instagram the most. It offers a mobile app that captures all setup and publishing.
Free plan: 1 account per platform, 30 scheduled posts, 1 user.
Pricing: from $9/month
Even Facebook itself offers a feature to schedule your posts. Just create a post in Publishing Tools, select Schedule and pick a date. It is that easy. There's only a small problem, because it doesn't allow you to publish a post into multiple social media profiles. But still, scheduling multiple posts, as opposed to one per day, can still be an excellent time-saver.
Free plan: unlimited
If you are focused on Twitter, TweetDeck could help you with scheduling your posts. It is an app directly from Twitter. It has some basic features, but it is easy to use.
Free plan: unlimited
There are over 7,000 marketing tools you can use today. And I'm going to name them all. No, just kidding, Scott Brinker already did. Actually, he updates the database every single year, so I don't have to. ;)
If you are new to marketing and want to learn about the 10 most useful tools for small businesses, keep reading!