How To Use Facebook Groups For Your Business

Facebook Groups are one of the basic components of Facebook. You are probably even a member of some of them.


It's a place where people with the same interests can connect online. The basic principle is that it is an online place for people to discuss, share experiences and express their opinions and attitudes. It also allows people to organize events, share photos, videos, or broadcast live videos.


Any Facebook user can create a group and its operation is completely free. Each user can be a member of up to 6,000 groups at the same time. 


Unlike FB Pages, groups can be closed, and while the Page serves primarily for brand presentation, groups are focused on users and their activity in the community.


There are 3 types of Facebook Groups:

Public groups are the ones anyone can find and join. On the other hand, Closed Groups can be found, but their content is hidden and the membership must be approved by its moderator or administrator. This is a great tool to control who wants to join the community and thus control the membership. The highest level of privacy is offered by the Secret group. You cannot view or search those on Facebook. Members of these groups are directly invited by administrators or other members.


Key takeaways

  • Anyone with a Facebook account can create and run a group for free
  • A user can be a member of up to 6,000 groups at the same time
  • Groups can be public, but also completely hidden and closed
  • You can create events, share content, and discuss, exclusively in a group, without showing content on your wall
  • As an administrator, you can delete a group at any time

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Why people use FB Groups?

More than 1.4 billion people are using Facebook Groups. It means, people like groups. Why are they using them?

To connect

People like to connect and discuss a common topic. Groups are a great tool for people to meet new people with the same interests, build relationships, or connect with friends or acquaintances.

Inform

Groups are an excellent tool for informing people. Almost everyone has a Facebook in their pocket, which makes FB Groups an excellent tool for informing people with common interests. For example, a library that you regularly visit may report sudden changes in its opening hours or send notifications about upcoming news or events.

Express

Groups are by nature closed places, giving people the opportunity to express themselves and share their opinions. 

Inspire

Groups are also a great tool for sharing inspirational posts, or finding inspiration.

Discover

In groups, people draw new knowledge, discover new resources and ideas.

Co-work

Secret groups are also popular at work. A Secret group is a place where people can discuss projects, share information and documents.

Offer

There are a number of groups that focus on connecting people who sell and buy something.

Organize

People like groups because it allows them to organize events for a specific target group on a regular basis. Groups allow them to easily create an event, let members know about it, and keep track of attendees.

How to exploit Facebook Groups?

Facebook Groups are a distinctive tool and there are several ways to use them for business.

Building community

FB Group is a great tool for creating communities around a particular interest, location, brand, etc. By its nature, a group is a closed place where people have a safe space to discuss and share their thoughts. When you create such an environment, you have a unique space to ask and interact with members.

Connect with your customers and provide them value

You can also use a closed group for your existing customers. It is a place where you can provide additional support and stay connected with your clients.

Connect your team

Facebook Groups can also be used as an internal digital workplace. You can set a group as "Secret" so people can't find it. It means you have enough privacy to discuss and share documents with your colleagues.

Nurture group data insights

Facebook collects a lot of user data and, fortunately, shares some with you. Use Group Insights to better understand the group. The data can also help you understand your target audience and help you target your ad more accurately.

How to grow your Facebook Group?

The growth of the members in the group is the basic rule for group success. There are some minor strategies to increase the number of new members with minimal effort.

Brief and clear description

Be extremely careful about the description. It's the first thing people see when they find your group. In this case, it must be immediately clear what people can expect from the group. The description should be brief and clear.

Think about contact points

Your potential group members are going through different so-called contact points. These points could be your website, Linkedin profile, business cards, etc. You can use all of these places to mention your group here.

Email signature

Include a call to action in your email signature. With every email you send, you let the world know that you run a group and invite other members there.

Set it as one of the signatures and whenever you write a new email or reply to one, you can easily add information about the group.

Try a paid ad

On Facebook, you can make your group visible with paid advertising. If it is well optimized, it is usually a cheap way to get new members. You don't have to be a social advertising specialist, for example, you can use our groost app to create an optimized ad with just a few clicks.

Short link

Use a short link with your domain that redirects the user directly to the group. For example yourwebsite.com/group should be redirected to the group. With this short link it is easy for you to tell people how they can find the group. 

Ask for recommendations

Reach out and ask the first few members of the group to invite their friends who may also be interested. You can repeat this process indefinitely.

How to increase engagement in a FB Group?

The basis of a successful group is the consistent and regular activity of its members. You can support it in many different ways, and we offer several of them in the following list below.

Tell people to set up alerts

Your post may be lost among other content. Fortunately, Facebook provides an Alert feature that notifies you when someone in the group posts something new. But the user has to turn it on himself and it's up to you to remind them. Create an in-action post, like an image, an animated GIF, or a short video to tell people to set up an alert.

Loom / Clips / Pic / GIF

Write personal messages to members

Groups are a great tool for people to meet each other personally. Don't be afraid to communicate with members directly. Send them personal messages. You are showing that you are interested in them and that you care about their membership. For example, you can thank members for their participation in the group. With more members, it's not easy to communicate with everyone, but you can use Group Insights to find the most active members and filter out the key members of your group, so that you can personally thank them.

Create an event

You can create an event within a group. It's a great tool to tell people about an upcoming event. Do this, because you will get feedback on whether people are interested in the event, and if so, Facebook will provide a reminder for you that lists who wants to come.

Name active members as admins or moderators

Take the opportunity to reward active members of your group. An excellent tool for this is to appoint a member as an Administrator or Moderator. It is a certain public appreciation and status they have earned for their efforts towards the community. In addition, the benefit for you is that such people will be happy to assist you in controlling and following group rules and deleting and blocking trolls.

Show your “behind the scenes”

Show people things they can't see. Show them what you're working on. They will feel more important, because you are sharing a "secret" things with them. This open approach can also attract other people to join your group.

Make polls

A minor, but engaging function. Instead of a regular post, give people the chance to vote by creating a poll. People like to voice their own opinions, and such a poll can give you valuable insight into people's ideas about a given topic.

Start debates

Groups, unlike Pages have an advantage — people are much more into debating here. They feel that they are in a small, closed group, so it is much easier to share their ideas and to debate about different topics.

Ask questions even if you know the answer. Remember, it's not important that you know it, but it is crucial that others have the opportunity to show publicly that they also know the answer. Remember, that people come to Groups to share their knowledge, as well as to learn more, and some people love to be "heard," so give them a chance to have a voice.

Create live video dedicated to certain members

Use one of the most favourite Facebook features — live stream. An advantage of the live stream is that you are authentic and this is what people like. You don't have to broadcast every day, but you should live stream on a regular basis. It also shouldn't be too long. Use live streaming to tell people news from your business, or just say “Hi” to them and thank them for their activity.

Pin important posts

You can pin one post in a group so it remains visible and doesn't get lost in the others. This post can be contacts, group rules, etc.

Closing remarks

Facebook Groups have a huge potential for your business. It's a great place for personal interactions with your customers. With all the features, groups are more powerful and effective tool than ever before. 

  • Do you manage any Facebook Group?
  • What strategies do you use?
  • How do you increase engagement?
  • What are your biggest struggles?

Let us know, we would be very happy to help!

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9+1 Best-in-Breed Tools for Keyword Research to Boost Your Business in 2020

Customers are already searching for your product. Every second, there are 75,000 search queries managed by Google. That's just one search engine. Now add Youtube, Bing, Amazon – the greatest marketplace – and thousands of forums…. That means you can get in front of their eyes – to offer what they need or desire.

How can you attract the attention of as many people (your potential customers) as possible? Be excellent at SEO and constantly mine as many relevant search terms (keywords) as possible. In order to do that, you need to choose the right tool(s). We've tested many tools to generate high-quality organic traffic to our website. Now we'd like to make your life easier by sharing the 9 best-in-breed tools for keyword research so that you can boost your business in 2020 + 1 hint (really low hanging fruit)!


Before we jump into that, we would like to point out that there will be a HUGE paradigm shift in 2020. Voice search is predicted to be used for 50% of all searches done online! That means that your strategy needs to be aligned with that in mind. Creating voice content will continue to be more relevant over time.


Let's jump into what you are truly interested in, shall we?!

Spyfu

Spyfu is a complex SEO tool that allows you to track the activity of your competitors or market leaders. When it comes to keyword research, it allows you to show the average search volume of keywords, get suggestions on what else people search, it gives ranking history that shows what domains occupy the top positions and how they do over time. Besides that, you can find domains that - if they link to your website – will help you rank high on a desired keyword. Yes, it has a plethora of great tools! Spyfu, nonetheless, is not a free tool. Their pricing plans start at 33 USD a month. Besides keyword research tools, which we mentioned, Spyfu offers a variety of other features.

Spyfu Dashboard

Google Keyword Planner

Google owns all the data from searches on both Google and Youtube. Google Keyword Planner shows you precise volume of searches for a certain period of time. This data can be segmented by either country and region or device. Besides historical metrics, Google Keyword Planner shows you a forecast of how your ads may perform when using certain words. Your paid campaigns can be, thus, perfectly planned. The great news is that this tool is free. The only constraint is that you have to have a Google Ads account.

Keyword Planner Dashboard

The great thing about Google Keyword Planner is that it shows you a search volume trend. Thus, you can look at how often your brand was searched at some point in the past versus today. This information shows you the awareness of your brand (or product) over time.

Keyword Planner Graph

Ahrefs

Similarly to Spyfu, Ahrefs offers more features that you can use to boost your SEO. The great thing about Ahrefs is that you can research keywords by platforms (like Google or Youtube). Besides main features like Keyword Research or Backlink Research, Ahrefs offers so called Content Research, that allows you to catch the buzz around certain topics. The pricing starts at 99 USD per month. You can, nonetheless, start with 7 USD for a 7 day trial and see what you can get out of it.

Ahrefs Overview


Keywords Everywhere

This browser add-on that works both with Chrome and Firefox is a great tool to see similar keywords everywhere! If you type a query on Google, this tool shows you similar keywords and its search volume. If you type a product name on Amazon, guess what… Keywords Everywhere shows you suggested keywords that may appear in your SEO or PPC plan. According to those, you might want to create content on your website, adjust the description of your product or trigger a paid campaign. This extension offers both free and paid features.

Keywords Everywhere

Moz

Moz is an all-in-one SEO tool that not only gives you a plethora of free features, but also educates you on the complicated SEO industry. Its keyword research offers similar features like the ones from Ahrefs or Spyfu. What makes Moz great – especially for small businesses – is the “MOZ Local” feature that distributes the information about your local business across all important search platforms. Moz is a paid tool that has a few free tools available. The pricing for MOZ Local starts at 129 USD a year, while a basic version of MOZ is available for 99 USD a month or more.

Moz Dashboard

Ubersuggest

Owned by Neil Patel, an SEO guru, who helps both small businesses and enterprises grow their organic traffic, Ubersuggest is a tool that shows you the search volume for a particular keyword that can be divided by country and language. Moreover, this tool shows you a trend throughout the year so that you can see when certain keywords achieve their peak (like winter jackets do in winter). Metric “SEO difficulty” helps you uncover a potential to rank high for a particular expression. Thanks to this data, you are able to optimise content on your website so that more people discover your business. You can use this SEO tool free of charge.

Overview in Ubersuggest

Google Trends

Are you still with us? Because here is a Google tool that is totally free! Google Trends is all about, well, trends. Shocking, isn't it?  Do you want to know the 3 key topics on Youtube in 2019? Sorry, Ted Talks and Baby Yoda moments (he made the chart below ;)), but the topics at the top were Music, Songs and Fortnite…Predictable? Perhaps, if you're an avid fan of Fortnite. Google Trends helps you uncover trending topics that, again, can help you create engaging content and rank high on search engines.

Google Trends

SEMRush

Let's get back to the tools for which you'd have to pay a bit. SEMRush offers an all-in-one SEO tool that differentiates in a few ways from Moz or Ahrefs. Amongst others, this tool gives you a so called, “Keyword Magic Tool” that helps you find relevant keywords, it then groups them to separate them further by topics, picks the most valuable keywords and saves them into the Keyword Analyzer and exports those keywords so that you can play with them on other platforms like Google Ads. The pricing starts at 99 USD a month, so the cost is also similar to Ahrefs or Moz.

SEMRush Overview

KWFinder

Another great tool for in-depth keyword research. The good thing about KWFinder is that it shows you search queries divided into groups: related keywords, autocomplete and questions. Nowadays, people are using whole questions for their online searches, not simply one or two-word phrases. In fact, the average search query has 4 words


With KWFinder, you can find so called long tail phrases – the ones that have a low search volume, but a higher probability of a user's intention to buy or complete any action you desire. If I search for a “family car”, I probably haven't decided yet, if I truly want to buy a new vehicle or not. Whereas, if I search for a “BMW X7 2019 Black xDrive40i”, I may be much more into making my final decision…

KWFinder Dashboard

Forums

We've presented many tools (free and paid) to mine keywords that people type in when they search on Google, Youtube or Amazon. But what we haven't covered – until now – are forums! You'd be surprised to see how many questions and topics forums, like Reddit or Quora, gather. Is this a relevant source for your keyword research? You bet it is. When you create your keyword list and want to find out what catches people's attention, use the forums. Go through the trending sections, read the questions and answers that are considered the best ones to get a complete idea of what to cover in your web content, ad copy or even product development – yes, what people search may guide you on how to create your product roadmap.

Reddit

We promised you 9+1 best-in-breed tools for keyword research to boost your business in 2020. 9 tools have been mentioned. Let's finalise it with one last suggestion. The easiest and most obvious one...

Google, Amazon, Bing, Youtube, basically anything with a search bar

Yes, you are right. This is exactly what I have in mind:

Amazon Product Search

Try to type something into Google, Amazon, Bing, Youtube or any other platform that uses a similar algorithm and see what it suggests. These suggestions are not randomly generated. On the contrary, they are based on similar searches (according to relevancy and search volume). Google places these suggestions into two parts: the search field and the bottom of the page:

Google Keyword Suggestions

All in all, you have a complete tool stack to get started with your keyword research! Keep in mind that it is a crucial part of your SEO activities, so make sure to do it properly. Happy searching! :)

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Why Having a Website Will Help Your Business Grow

If you are running your own small business, it is only right to have a website. With everyone being on the internet it is almost impossible not to take advantage of it. Unless you do not want your business to grow and succeed it is essential to build up your online presence and having a website is one of the ways to do it. Thanks to the evolution of technology and free website builders like Webflow, building your own personal website has never been easier. You do not need to be a computer engineer or know computer programing. Free website builders enable you to build a personal website to your liking. There are so many positives to having your own business website.

 

So, here are the benefits and advantages of having your own website:

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Beginner's Guide to LinkedIn Advertising

LinkedIn connects more than 630 million professionals. Its main focus is to build strong and long-lasting career connections and quality content. The platform is definitely on the rise and there are plenty of ways you can leverage it for your business or personal brand.


Knowing the fact that the organic reaches for business pages for Facebook and Instagram are decreasing, LinkedIn offers a chance to reach your audience more effectively.


So, how can you get the most out of the biggest social network for professionals? First of all, know the basics. LinkedIn (and any other advertising platform) can be overwhelming, which makes it easy to get lost. Don't try to understand everything. Choose to learn what matters to your business the most.


We have prepared content that will help you get to know the very basic idea behind advertising on LinkedIn. We call it the Beginner's Guide to LinkedIn Advertising and within it we cover the following topics:

  • What LinkedIn is really about
  • Get to know the LinkedIn interface
  • Types of LinkedIn accounts
  • Setting up your profile
  • Introduction to Campaign Manager
  • Setting up the first campaign
  • Choosing the right objective
  • Setting up your target audience
  • Introduction to Ad formats
  • Setting up your budget
  • Tools to make your life on LinkedIn easier


Dig into the LinkedIn advertising by downloading the e-book below and let us know how it helped you boost your business.

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5 Tips for Good Community Management

A strong community becomes a place where customers interact not only with the brand, but also with each other. This is a great source of positive and authentic reviews and it is also an opportunity to build a relationship with your audience. The best brands have killer community management strategies and this article explains the top 5 tips to help you better manage your community across all channels.

  1. Plan, plan, please, plan

People plan their meetings, their gym sessions, their tasks in general, why not just plan the content, then? Planning weeks or even months in advance gives you the ability to readjust your posts if needed. Set up your content calendar and approval flows. If you are doing the content alone, make sure there are no errors. Stay consistent and relevant. Planning your content ahead will help you to see the overall impression. Try it! It’s satisfying.

Scheduled Posts on Facebook
Scheduled Posts on Facebook

2. Represent your brand identity

Are you a real estate agent, owner of a flower shop or a barber? Representing your brand or business does not mean you should be boring. Be entertaining, so your audience feels good as part of your e-company. Give them valuable information, call them to action so they engage with you. Be consistent and you will become memorable. If it is not in your brand identity to behave cheeky, as for example, Netflix does, find another way to communicate in a friendly and engaging way. :)

Netflix Tweet
Outstanding Netflix Tweet

3. Track important metrics

As mentioned above, the realtor, the barber and the flower shop owner have something in common — they should not be boring. But they can have different social media goals. The realtor might be looking for new leads, because they don’t want to be dependent on one channel like e. g. Zillow. The barber needs more customers and the florist needs to be in the minds of all the guys who live near the shop, so once their special lady has a birthday, they know where to buy the best flowers! It can be difficult to determine how your efforts have contributed to sales and leads directly. Instead, it’s better to determine how you define your own success, depending on your goals.

Think about these points below:

Traffic: Is your community on your website? Do you see growth over time? Where is the traffic coming from?

Engagement: How many people are coming to your page versus those actually engaging? Which topics are they engaging in most often? This may determine your future questions, content and discussion starters.

Members or customers: How many new members do you get every week and how many do you lose? Is this consistent? If there was a drop or growth, find what caused it!

4. Use the data you collected

Analyse your posts, interactions and the feedback you get from your audience. Then OPTIMISE! You are the one who knows the data and your customers best. The value of data cannot be understated — you’ll end up with happier, more loyal customers, as well as more easily converted leads. Use the advantage!

5. UGC!

People trust other users experience more than the companies themselves. Did you know that reviewed a product’s chances to be sold are 80% higher than one without any review? Positively reviewed, obviously. Social media is all about interaction, sometimes the best content will come from your audience.

This is User-Generated Content, or UGC. It is amazing because it is authentic, and reflects what your customers think about your brand and… it’s free. It will show your customers’ experiences, and it drives the conversation forward in ways that you won’t be able to do by yourself. It is the gate to engage with people and get closer to them, making your brand feel more personal and approachable. UGC can be anything e.g. posts or tweets mentioning your brand or reviews.

Two examples of UGC campaigns:

  1. Calvin Klein asked its fans to fill in the campaign line “I_____in #MyCalvins.” Thousands of their followers took photos and posted their briefs, making the campaign go viral. In just a few months, over 500,000 photos were tagged on Instagram. Brand awareness: overloaded. Very clever :)
  2. TVNZ teamed up with World Vision to increase awareness around the 40 Hour Famine challenge and show support, while raising funds for the people of South Sudan, who were affected by extreme drought. Using the hashtag #40hfnz and sharing photos (with their hands outstretched) on social media, participants voiced solidarity. A nice project, isn’t it?

Calvin Klein
Instagram Post (Calvin Klein)

Instagram Post (40 Hour Famine challenge)
Instagram Post (40 Hour Famine challenge)

Remember: Everybody wants the response. And everybody wants the answers quickly or even instantly. Do care about your response rate and response time. It might seem that people take it for granted, but it really makes the user experience unique and enjoyable.

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How to Publish Articles (Natively) on LinkedIn Like Pro

If you're wondering where you can get your articles published, so that it reaches a broader audience, we have great news for you: LinkedIn allows you to create and publish articles natively on their platform. Not only can you leverage the wide user base that LinkedIn has, but you can also use their analytics to see how your posts perform.


Like Facebook did with Instant articles, LinkedIn has switched from being a solely networking-based platform, focused on professionals, to a content-based platform that allows its user to educate themselves while spending time on their platform. That's also what both LinkedIn and Facebook (amongst other platforms) desire – to keep you, me and other users on their platform for as long as they can.


Does this feature represent the potential for you to share your knowledge among other people? You bet it does - if “done well”. Let's jump right into how you can publish articles natively on LinkedIn like a pro.


To get started, click the “Write an article” button. Can’t find it? It's right there, have a look:

Write an article — LinkedIn


Isn't this one of the features that has been in front of your eyes the whole time, but remained undiscovered? 


Once you hit the button, magic happens. You are redirected to an interface where you can create your native LinkedIn article. Having said that, you can now configure the content: add a headline, background image, write the article, add engaging or educating infographics or other visuals and finally, publish!


We won't leave you without any tips and tricks to get started (just keep reading), but we recommend you play around with this feature to get a better idea of what all you can do.

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10 Best Tips to Get More Followers on Instagram

Do you run your Instagram account, but see it is not as successful as other businesses' profiles? 


Building up a community on Instagram is really difficult and it takes a long time to gain followers who are engaging with your content. To find your followers, it is crucial to maintain content that is relevant, entertaining, consistent and frequent. Once you master this, you can start to build a larger following of Instagram users for your profile.


So what can you do to get more followers?


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