Do you run your Instagram account, but see it is not as successful as other businesses' profiles?
Building up a community on Instagram is really difficult and it takes a long time to gain followers who are engaging with your content. To find your followers, it is crucial to maintain content that is relevant, entertaining, consistent and frequent. Once you master this, you can start to build a larger following of Instagram users for your profile.
So what can you do to get more followers?
See what's going on in a specific area e.g. your street, neighborhood, a city or even a nearby event. Target more people, by going to the search page on Instagram and choosing the Places tab. Then, type in the name of the place to see all geotagged posts for that location.
Go there too, create a post and tag your posts' location. It's good to start with local tags first, because people who live in the same area as you, are more likely to connect with your page and like your posts. This step is especially crucial for local businesses.
You need to know who you are talking to. Create your buyer persona - who is the ideal customer that you want to target? How old are they? Where do they live? What do they do for work? When and how do they use Instagram? What are their interests?
Answering these questions will help you create the right content to reach the right Instagram followers. Do they love colorful pictures? Go for colors! Do they engage with videos? Go for the videos :)
Most likely, Instagram is not your only channel, but it connects to your overall business strategy and marketing objectives. Think about why you want to get more Instagram followers. Is it meaningful for your business? If you want to increase brand awareness, boost product sales or drive traffic to your website, then it is a good tool to use to achieve these goals.
Keep your Instagram account consistent. Plan your posts weeks in advance and avoid long pauses. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.
Check out the profiles of every person you've identified as an influencer in your business. That means a person who has any influence on the people you want to connect with via the screen in the palm of their hand. Then, "Turn On Post Notifications" on their profile so you will be notified each time they share a new post. Comment on their posts immediately and after a while, you can become one of their favorite Instagram profile friends.
Why would you do that? Because once you know about each other, you can definitely start any kind of cross promotion, barters or reposts, so you can widen your audience, as well as, your network. :)
You can also aim to get featured. Featured accounts are accounts that curate and reshare other users’ content based on a hashtag or tagging. Some of these accounts have a huge audience and having them share one of your posts can lead a new stream of followers to your profile.
There’s a feature account for just about every niche and interest on Instagram. It is a free and organic way to grow your followers, but it seeks good quality pictures.
Instagram, like other social networks, is a conversation, not a broadcasting platform. Tell them to follow you, tell them to share your posts, tell them to send you a picture of them using your product! You can use those over and over again! People love the interaction-building a relationship with your audience is one of the best practices.
Don't forget to invite customers to your IG account in your newsletters, on your Facebook or in your store. Tell them what can they find there. Prepare some unique and interesting information that is about to appear only on that very channel and tell them why they mustn't miss it.
As mentioned above, Instagram is about the communities built within it, like all social media networks. And if you want to be visible and get more followers, you should engage with those communities.
Get involved by liking, commenting, and sharing content from other users in your community. Avoid generic and boring comments like “Nice post!” or “I like your feed”, that look like they come from paid bots. Engaging in large communities helps draw attention and leads to new followers.
How does it help? First of all, people see when you like and comment on their posts and most likely will check out your profile to see who you are and maybe to return the favor. Second, when anyone interacts with your content, it appears on their followers’ Activity tab, exposing you to an extended new audience. Third, more engagement is a great signal to the Instagram algorithm and increases your chances to become more visible.
If your followers like your feed, why don't they show your content to their friends? They might have the same interests, taste of humor, opinion or style. Every once in a while, try to encourage your followers to tag their friends in the comments.
This can help expose your Instagram account to a larger network of people. Save this for your most compelling or feel-good content. Users should feel like they’re showing their friends something valuable or entertaining by tagging them.
Yaaaay! Even if you have a small business, you can attract more followers with contests and promotion! Run a paid campaign to let all of your potential customers know you are having a contest! Come up with your rules - it can be sending a best picture, tagging someone, tagging you in their stories or any other creative idea you may have, BUT the most important thing is, that to win the contest they have to FOLLOW your profile :)
Have fun with contests, it's a great way to interact with people and once you announce the winner, no doubt they will (with the help of good customer care) become one of your loyal customers.
Instagram is mostly about visual content. Great content gets people to like, comment on, and share your posts - to engage. That gives you an Instagram algorithm boost and helps you get more reach and new followers.
How to achieve this? Consistency, relevancy, entertaining and engaging in everything. All your posts and stories must be interesting to your target audience. Your goal is to inform, engage, and entertain them with content. That's why they go to Instagram. Your visuals must be compelling and your captions engaging. If they are not, you will get no engagement or lose your current followers.
Note: Do not buy followers because you won’t accomplish anything. Believe me, these shady tactics might boost your follower count for a short time, but they won’t do you any favors long-term. You might be demotivated if you don’t have many followers on your page right away. That will change. Stay consistent, relevant, educational and entertaining!
To someone who’s already run a local business for some time or someone who doesn’t need the know-how of online marketing yet, it might seem it’s not important to get involved with internet advertising, but that’s not entirely true anymore. Approximately 6 out of 10 people search for local businesses online at least once per week. Search engines have a vast database and almost every business is promoted online. There isn’t a simple answer to the question of what’s the best way to promote a local business online. It largely depends on the kind of business. Not every online channel will help every business thrive.
It’s important to focus on the ideal customer. Who is your business targeting? Is your product valuable for women, men or both? Are teenagers more likely to visit your facility than elderly people? Knowing your customers is the first step to choosing the best online channels to utilize for your business’s promotion.
Well, that’s a tricky question – there are so many variables at play. Depending on your situation, the cost of your Facebook ads could be as much as $10 per click, or as little as 40 cents.
The most important factor is efficiency and performance. Your ads might be super cheap, but if they do not bring any results, it's a waste of money. Define the purpose (the goal) of the ad and what is your cost limit to label the ad as efficient. Many businesses measure success by the number of sold products, leads generated, or potential customers engaged.
There is no rule or benchmark for this, each business is different with different needs and circumstances. Someone might be satisfied with a new lead for $45 and another might not go over $10. One person might consider a $3 cost per click as successful and another would not want to pay more than $2. Calculate the revenue you can get from the lead and think about how much you want to spend per action, this way you can always check whether your ads perform well or not.
Before you spend a lot of money, try to set up your daily budget for $5 a day. (We will talk about how to set your budget later). Monitor your results. If the ad performance meets your ideas and you have money to raise the daily budget, do it. And do it again, if the ad is bringing you results.
Remember: If your ad is comical, visually appealing, engaging, or all of these combined, people will like, comment or share it more often than they would with some boring copy with a blurry image. If you really want the most from your paid ads, they have to be great to make the people share them and so the ads will be also spread organically. Deciding how much to spend is a good place to start, but always make sure each dollar goes as far as it possibly can. The key is the visual, the text, as well as targeting. Regarding your content creation, read my article about buyer personas, because you should tailor-make it for your ideal customers and you can also find more helpful info in this article about tools for creating visual content.
So, how can you get an idea of how much Facebook advertising costs before diving in?
Weird. Your page likes or followers remain the same, but you no longer reach as many of them as you did in the past, right? The reason is obvious – algorithms change as does the business strategy of social media networks. Let me explain what I mean by that.
In 2018, Mark Zuckerberg announced that Facebook would reduce the organic reach of branded content and will focus more on “meaningful connections”. What is a meaningful connection you may wonder… Facebook no longer aims to keep you on their feed as long as it can, but instead focuses on quality time. Thus, users should be much more in touch with their friends, communities and groups than they are part of and, most importantly, truly interested in when it comes to content.
What is the result of this change? A 34% decline in organic reach on average. But that hasn't been the first time we faced such a drop in organic reach...
In other words, those who were building their community and follower base on Facebook in the “early days” of Facebook leveraged the opportunity to reach almost everyone for free. Today it's totally different.
This strategy applies for more platforms, of course. Instagram (being owned by Facebook) follow the same rules. So do the others… And it makes (economically) completely sense for them.
How to get out of it?
It looks like a huge problem, right? But what if you can use this to your advantage? Focus on great content, optimize according to the data that you get and leverage the latest Facebook formats and you may overcome your competitor pretty soon… Not everyone is able to follow the trend and change the processes accordingly.
Here are some tips to follow to increase your reach:
Most people have been through the struggle and know how you feel or have felt when writing a piece of content for Facebook, “What text am I supposed to put here?”, “Is this gonna work?”, “Is this too informal?” Writing an engaging post on Facebook – for your business page, as this is what I will be talking about here (not your personal page where you know perfectly who you represent and what tone of voice to use) – can be challenging. You are trying to get the customer's attention, arouse a reaction and avoid ignorance...
How do you write posts that simply can't be ignored? This is what we will explore in the following 5 tips. Keep in mind, that before you write or produce ANY PIECE OF CONTENT, have your targeted audience in mind. What will be appealing to them? What tone of voice should you use? These are some of the questions that you need to answer.
So, let's dive into 5 tips, so that you know how to become your own best-in-class copywriter. Oh, or not yet… I probably did not stress enough how important it is to catch one's attention! So let's take one step back…
The 21st century offers almost unlimited ways to reach out to your desired audience, your potential or current customers. And that's the problem. There are many ways, many advertisers, businesses (like yours) targeting an audience that has its limits. Especially when it comes to attention span. The more stories we tell and the more frequently we are trying to tell them, the less time we have to draw our audience's attention.
8 seconds per one piece of content is on average the time span of a person spending time on social media (by the research conducted by Microsoft). In 2000, it was 12 seconds which only shows how rapidly the span decreases. For some of the placements, like Instastories, it is even less – around 3 seconds. That being said, you truly have to catch the eye or remain ignored…
Luckily, I am about to share some tips for you. If you follow them, your chances will increase!
The user's desire. That is your Holy Grail around which your activities should be tied. When you create a copy, make sure to address it. No one is interested in “just another product”. Need or desires to be addressed first, product/ offer comes afterwards…
Don't speak about yourself. With all due respect, no one is interested (unless you own a big and known brand). Bring your audience into your text, speak about them, use words like “you”, use questions to draw the attention, have a dialogue rather than a monologue...
Everyone has them. Values, beliefs and roles we play or want to play in our lives- we rarely speak about them, but have them in mind every time we make a choice when picking your best suit for a date or arriving at a business meeting in your luxury car. Apple is great at attracting our values and beliefs. Is it a piece of hardware, a PC or mobile phone, or rather something else that increases your status in other people's eyes? The answer is clear, I believe… Be Apple. Leverage on these values and beliefs when describing your offer or when designing a catchy headline.
Note: I do not encourage you to be manipulative. If you cannot help your customers with your product, if you truly cannot satisfy their needs and make their desires come true, stop reading this article, please. But if you and your product can help customers, feel free to show it…
When creating a FB post, there are certain platforms for which you create the copy. Mostly, it is the text above the picture or video, or a headline that occupies the largest place accompanied by a description. There are few models (continue reading) that – if used well – can help you draw the user's attention more effectively. Follow them and…
I know. This has been said thousands of times. But how many of you run AB testing every time you create an ad? Do you think thoroughly before creating the second version that is the copy or do you follow the kind of approach: “Oh, I should do a second version… Let me change one word here… and that's it! I will run the AB test now!”
Testing is the only right tactic to find out what resonates most within your audience. Who does not test, pretends to predict the future or relies on her thoughts…
I promised to present you some models, structures you can follow to create outstanding Facebook posts. Here you go…
But let us first showcase what a Facebook post usually looks like:
Ask a question in the text section, answer it (by offering your product, service), use call to action in the headline and add a proof that your solution works (testimonials, number of users, …) in the description section. This model works best if your audience already faces the issue you aim to fix or a desire you aim to satisfy.
Make the reader feel like you are reading her thoughts when reading the text. Make her feel completely identified with what you write there. Use a combination of short stories and metaphors. After she feels like she just read her life's story, make her complete the action in the headline – offer a way out, a way to improve, a way to get what she desires. In the description, use a sense of urgency. There is something called FOMO (Fear of Missing Out) that drives people crazy (make sure to read the article after completing this one).
Try to invent your method of approaching your audience in a way that simply cannot be ignored! There are many approaches that can be followed. Go out with your copy, test it and let me know on my LinkedIn profile what worked for you!
Note: The structure text, headline and description applies for posts that contain a link. If you share a picture, text is the only editable section. Similar rules apply in that case.
Here are some of the posts that were created in a really smart way:
After your post has been published, make sure to check the results! This may seem like a no-brainer, but not everyone is checking how well the content performs. Do not be one of them. Measure and build on what works. Facebook allows you to see the engagement rate (percentage of people who interacted with your posts divided by the number of people reached) in the Insights tab. The higher the engagement rate, the better your post has resonated within your fan base.
You have been given very concrete instructions on how to write an outstanding Facebook post. Keep in mind this is a lot about testing and finding what works for your business. There are, nonetheless, some rules that haven't been mentioned yet:
Gone are the days of driving through different neighborhoods and searching for houses and apartments with the for-sale sign. With around 50% of new homeowners finding their new homes online and only 7% finding it through the traditional yard sign it is easy to see why online advertising is becoming very important and effective in the real estate industry. More and more buyers are using the internet to search and find their dream house and it is easy to see why. Today’s technology allows us to search for any corner of the country for properties from the comfort of our living rooms.
So, with everything happening online here are 5 effective ways to sell houses with online advertising.
If you're wondering where you can get your articles published, so that it reaches a broader audience, we have great news for you: LinkedIn allows you to create and publish articles natively on their platform. Not only can you leverage the wide user base that LinkedIn has, but you can also use their analytics to see how your posts perform.
Like Facebook did with Instant articles, LinkedIn has switched from being a solely networking-based platform, focused on professionals, to a content-based platform that allows its user to educate themselves while spending time on their platform. That's also what both LinkedIn and Facebook (amongst other platforms) desire – to keep you, me and other users on their platform for as long as they can.
Does this feature represent the potential for you to share your knowledge among other people? You bet it does - if “done well”. Let's jump right into how you can publish articles natively on LinkedIn like a pro.
To get started, click the “Write an article” button. Can’t find it? It's right there, have a look:
Isn't this one of the features that has been in front of your eyes the whole time, but remained undiscovered?
Once you hit the button, magic happens. You are redirected to an interface where you can create your native LinkedIn article. Having said that, you can now configure the content: add a headline, background image, write the article, add engaging or educating infographics or other visuals and finally, publish!
We won't leave you without any tips and tricks to get started (just keep reading), but we recommend you play around with this feature to get a better idea of what all you can do.