10 Best Tips to Get More Followers on Instagram

Do you run your Instagram account, but see it is not as successful as other businesses' profiles? 

Building up a community on Instagram is really difficult and it takes a long time to gain followers who are engaging with your content. To find your followers, it is crucial to maintain content that is relevant, entertaining, consistent and frequent. Once you master this, you can start to build a larger following of Instagram users for your profile.

So what can you do to get more followers?

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1. Get local

See what's going on in a specific area e.g. your street, neighborhood, a city or even a nearby event.  Target more people, by going to the search page on Instagram and choosing the Places tab. Then, type in the name of the place to see all geotagged posts for that location.

Go there too, create a post and tag your posts' location. It's good to start with local tags first, because people who live in the same area as you, are more likely to connect with your page and like your posts. This step is especially crucial for local businesses. 

2. Define your target audience

You need to know who you are talking to. Create your buyer persona - who is the ideal customer that you want to target? How old are they? Where do they live? What do they do for work? When and how do they use Instagram? What are their interests?

Answering these questions will help you create the right content to reach the right Instagram followers. Do they love colorful pictures? Go for colors! Do they engage with videos? Go for the videos :)

3. Have a thoughtful Instagram strategy

Most likely, Instagram is not your only channel, but it connects to your overall business strategy and marketing objectives. Think about why you want to get more Instagram followers. Is it meaningful for your business? If you want to increase brand awareness, boost product sales or drive traffic to your website, then it is a good tool to use to achieve these goals. 

Keep your Instagram account consistent. Plan your posts weeks in advance and avoid long pauses. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

4. Start with influencer marketing

Check out the profiles of every person you've identified as an influencer in your business. That means a person who has any influence on the people you want to connect with via the screen in the palm of their hand. Then, "Turn On Post Notifications" on their profile so you will be notified each time they share a new post. Comment on their posts immediately and after a while, you can become one of their favorite Instagram profile friends.

Why would you do that? Because once you know about each other, you can definitely start any kind of cross promotion, barters or reposts, so you can widen your audience, as well as, your network. :)

groost Instagram Page

You can also aim to get featured. Featured accounts are accounts that curate and reshare other users’ content based on a hashtag or tagging. Some of these accounts have a huge audience and having them share one of your posts can lead a new stream of followers to your profile.

There’s a feature account for just about every niche and interest on Instagram. It is a free and organic way to grow your followers, but it seeks good quality pictures.

5. Remember your calls to action

Instagram, like other social networks, is a conversation, not a broadcasting platform. Tell them to follow you, tell them to share your posts, tell them to send you a picture of them using your product! You can use those over and over again! People love the interaction-building a relationship with your audience is one of the best practices.

6. Promote your IG elsewhere

Don't forget to invite customers to your IG account in your newsletters, on your Facebook or in your store. Tell them what can they find there. Prepare some unique and interesting information that is about to appear only on that very channel and tell them why they mustn't miss it.

7. Engage with existing communities.

As mentioned above, Instagram is about the communities built within it, like all social media networks. And if you want to be visible and get more followers, you should engage with those communities.

Get involved by liking, commenting, and sharing content from other users in your community. Avoid generic and boring comments like “Nice post!” or “I like your feed”, that look like they come from paid bots. Engaging in large communities helps draw attention and leads to new followers.

How does it help? First of all, people see when you like and comment on their posts and most likely will check out your profile to see who you are and maybe to return the favor. Second, when anyone interacts with your content, it appears on their followers’ Activity tab, exposing you to an extended new audience. Third, more engagement is a great signal to the Instagram algorithm and increases your chances to become more visible.

8. Ask your followers to tag their friends

If your followers like your feed, why don't they show your content to their friends? They might have the same interests, taste of humor, opinion or style. Every once in a while, try to encourage your followers to tag their friends in the comments.

tag your friend

This can help expose your Instagram account to a larger network of people. Save this for your most compelling or feel-good content. Users should feel like they’re showing their friends something valuable or entertaining by tagging them.

9. Contests!

Yaaaay! Even if you have a small business, you can attract more followers with contests and promotion! Run a paid campaign to let all of your potential customers know you are having a contest! Come up with your rules - it can be sending a best picture, tagging someone, tagging you in their stories or any other creative idea you may have, BUT the most important thing is, that to win the contest they have to FOLLOW your profile :) 

Have fun with contests, it's a great way to interact with people and once you announce the winner, no doubt they will (with the help of good customer care) become one of your loyal customers.

10. Content, content, content!

Instagram is mostly about visual content. Great content gets people to like, comment on, and share your posts - to engage. That gives you an Instagram algorithm boost and helps you get more reach and new followers. 

How to achieve this? Consistency, relevancy, entertaining and engaging in everything. All your posts and stories must be interesting to your target audience. Your goal is to inform, engage, and entertain them with content. That's why they go to Instagram. Your visuals must be compelling and your captions engaging. If they are not, you will get no engagement or lose your current followers.

Note: Do not buy followers because you won’t accomplish anything. Believe me, these shady tactics might boost your follower count for a short time, but they won’t do you any favors long-term. You might be demotivated if you don’t have many followers on your page right away. That will change. Stay consistent, relevant, educational and entertaining!

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Best Online Channels to Promote Local Business

To someone who’s already run a local business for some time or someone who doesn’t need the know-how of online marketing yet, it might seem it’s not important to get involved with internet advertising, but that’s not entirely true anymore. Approximately 6 out of 10 people search for local businesses online at least once per week. Search engines have a vast database and almost every business is promoted online. There isn’t a simple answer to the question of what’s the best way to promote a local business online. It largely depends on the kind of business. Not every online channel will help every business thrive.

It’s important to focus on the ideal customer. Who is your business targeting? Is your product valuable for women, men or both? Are teenagers more likely to visit your facility than elderly people? Knowing your customers is the first step to choosing the best online channels to utilize for your business’s promotion.

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10 Best Tips to Get More Followers on Instagram

Do you run your Instagram account, but see it is not as successful as other businesses' profiles? 

Building up a community on Instagram is really difficult and it takes a long time to gain followers who are engaging with your content. To find your followers, it is crucial to maintain content that is relevant, entertaining, consistent and frequent. Once you master this, you can start to build a larger following of Instagram users for your profile.

So what can you do to get more followers?

Read >>

10 Marketing Books You Shouldn't Miss

Books have been a main source of information for a long time and although we can’t exactly say that today, they’re still very important. Lots of people still read books to educate themselves.  Even though the internet is now overshining our good old books, it doesn't mean that there aren't great works of literature anymore. If you keep on walking around the marketing section in your favorite bookstore and you just can't decide which one you should read, here's your new TO READ list.

Maybe one of them is exactly what you're searching for.

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Hype vs. Trend – What Really Matters for Your Business?

AI, Chatbots, Blockchain, self-driving cars, cloud-computing... You have probably heard of all of those, right? Do these terms represent trend or a hype? What is the actual difference between those two words? And are they important for you, as an entrepreneur who's just getting started? These are probably the questions that jump to your mind when hearing these buzzwords.

There is a HUGE difference between what stays and what doesn't. In other words, not everything will stick and change our behaviour. This is how we can define our keyword, trend: as a change in the behaviour, habits or ways in which things work. It is a constant change. Let me explain trend in a graph, as I am a visual learner and a numbers freak…

Trend Line
Trend Line

On the contrary, hype is something that simply occurs and fades away… without any lasting impact. If I spoke in graphs, hype would look like this:

Hype Line
Hype Line

When the terms are clarified, let us look at the history and point out some of the trends and hypes we, as humans on this earth, have been through…

  1. 1950 – Year when the first credit card was introduced

Presented by Diner's Club, the very first universal credit card came to use and was accepted by some establishments. Had it been just a hype, no one would be using credit cards today… Non-cash payment instruments play a huge role in our lives today – this trend changed our behaviour for good.

Now, imagine a bank not issuing a credit or debit card after opening an account – a business that did not catch the trend. This bank would for sure not survive in today's world…

  1. 2008 – The word shared economy was loudly spoken for the first time

… and changed the way we travel, transport ourselves and purchase goods. Startups like AirBnB or Uber have shown us there is a new way of ordering a taxi or renting a flat for a few nights. Have classic taxi companies had to react to this change? You bet they have!

You can probably guess where this is heading. There are a plethora of examples of trends that have changed our lives. These are real changes that – if businesses ignored them – could be very harmful... 

  1. Now – Podcasts, home voice assistants and voice orders

Here we go. 2019 and podcasts, home voice assistants, voice search, voice order and – you nailed it – everything that has something to do with voice is slowly changing the way we behave. Is this something you should keep an eye on? I believe so. Is this something that is about to change / threaten / boost your business? That truly depends on your business industry and approach.

On the contrary, hype can calmly be ignored (or shortly leveraged). Do you remember the Bitcoin bubble in late 2017? 

If not, let me briefly explain. Bitcoin is a cryptocurrency that was invented in January 2009 by Satoshi Nakamoto. Its price has been slowly rising since then, and in 2017, one Bitcoin was worth around 20,000 USD. With no real value behind it! In other words, so much money was invested in this currency that the price rose rapidly. An easy economic rule: when the demand rises (while the offer is limited), the price goes up. But what is crucial, is the value behind it. There was no value at all. And in January 2018...BOOM!

Bitcoin Chart (2018)

Identifying hype and trend can be crucial for the survival of your business. But no one really tells you how to get started. Well… saying that there is a manual would mean there is a way to predict the future.

But there are some ways to prepare yourself. As Gartner puts it: “Three key factors will ultimately enable you to identify the potential impact of a particular technology trend on people, business, IT and the technology market:

  1. New value. Identify clear business opportunities that this technology trend could help exploit, or challenges that it could help solve to produce better business outcomes.

  2. Level of digital disruption. Decide whether adopting this trend would mean changing your organization’s business model or inventing a new one. Could this new trend replace existing technologies or ways of doing business? How could this trend disrupt the technology market? Although, there will probably be opportunities for new providers, new trends can disrupt the services and performance of existing providers on which your organization may rely.

  3. Type of impact. Investigate whether the trend’s impact will be felt only within your organization, or whether it will have an external impact on your organization." 

Yes, you have to know your business and industry perfectly in order to answer those questions. If you decide to simply ignore everything that goes around you, you may get kicked out of business soon… But if you learn, build on your knowledge and keep an eye on the current trends & hypes (as you may not recognize them at the beginning), your chances will rise.

Build on your knowledge. Do not pay attention to what does not affect your business, but be aware of something that does…

We at groost.com are leveraging online advertising for small businesses, which has shown to be a strong trend that is here to change many industries. In 2018, for the very first time, 50 % of the world's population was online. Never before has the percentage of people with access to the internet been so high. And guess what… The number is rising. Is this a trend or a hype? You are now able to answer the question for yourself.

Are you up to date with what's on trend for 2019? Check the Gartner's research here: https://www.gartner.com/smarterwithgartner/5-trends-appear-on-the-gartner-hype-cycle-for-emerging-technologies-2019

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How To Use Facebook Groups For Your Business

Facebook Groups are one of the basic components of Facebook. You are probably even a member of some of them.

It's a place where people with the same interests can connect online. The basic principle is that it is an online place for people to discuss, share experiences and express their opinions and attitudes. It also allows people to organize events, share photos, videos, or broadcast live videos.

Any Facebook user can create a group and its operation is completely free. Each user can be a member of up to 6,000 groups at the same time. 

Unlike FB Pages, groups can be closed, and while the Page serves primarily for brand presentation, groups are focused on users and their activity in the community.

There are 3 types of Facebook Groups:

Public groups are the ones anyone can find and join. On the other hand, Closed Groups can be found, but their content is hidden and the membership must be approved by its moderator or administrator. This is a great tool to control who wants to join the community and thus control the membership. The highest level of privacy is offered by the Secret group. You cannot view or search those on Facebook. Members of these groups are directly invited by administrators or other members.

Key takeaways

  • Anyone with a Facebook account can create and run a group for free
  • A user can be a member of up to 6,000 groups at the same time
  • Groups can be public, but also completely hidden and closed
  • You can create events, share content, and discuss, exclusively in a group, without showing content on your wall
  • As an administrator, you can delete a group at any time

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Beginner's Guide to LinkedIn Advertising

LinkedIn connects more than 630 million professionals. Its main focus is to build strong and long-lasting career connections and quality content. The platform is definitely on the rise and there are plenty of ways you can leverage it for your business or personal brand.

Knowing the fact that the organic reaches for business pages for Facebook and Instagram are decreasing, LinkedIn offers a chance to reach your audience more effectively.

So, how can you get the most out of the biggest social network for professionals? First of all, know the basics. LinkedIn (and any other advertising platform) can be overwhelming, which makes it easy to get lost. Don't try to understand everything. Choose to learn what matters to your business the most.

We have prepared content that will help you get to know the very basic idea behind advertising on LinkedIn. We call it the Beginner's Guide to LinkedIn Advertising and within it we cover the following topics:

  • What LinkedIn is really about
  • Get to know the LinkedIn interface
  • Types of LinkedIn accounts
  • Setting up your profile
  • Introduction to Campaign Manager
  • Setting up the first campaign
  • Choosing the right objective
  • Setting up your target audience
  • Introduction to Ad formats
  • Setting up your budget
  • Tools to make your life on LinkedIn easier

Dig into the LinkedIn advertising by downloading the e-book below and let us know how it helped you boost your business.

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