Do you run your Instagram account, but see it is not as successful as other businesses' profiles?
Building up a community on Instagram is really difficult and it takes a long time to gain followers who are engaging with your content. To find your followers, it is crucial to maintain content that is relevant, entertaining, consistent and frequent. Once you master this, you can start to build a larger following of Instagram users for your profile.
So what can you do to get more followers?
See what's going on in a specific area e.g. your street, neighborhood, a city or even a nearby event. Target more people, by going to the search page on Instagram and choosing the Places tab. Then, type in the name of the place to see all geotagged posts for that location.
Go there too, create a post and tag your posts' location. It's good to start with local tags first, because people who live in the same area as you, are more likely to connect with your page and like your posts. This step is especially crucial for local businesses.
You need to know who you are talking to. Create your buyer persona - who is the ideal customer that you want to target? How old are they? Where do they live? What do they do for work? When and how do they use Instagram? What are their interests?
Answering these questions will help you create the right content to reach the right Instagram followers. Do they love colorful pictures? Go for colors! Do they engage with videos? Go for the videos :)
Most likely, Instagram is not your only channel, but it connects to your overall business strategy and marketing objectives. Think about why you want to get more Instagram followers. Is it meaningful for your business? If you want to increase brand awareness, boost product sales or drive traffic to your website, then it is a good tool to use to achieve these goals.
Keep your Instagram account consistent. Plan your posts weeks in advance and avoid long pauses. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.
Check out the profiles of every person you've identified as an influencer in your business. That means a person who has any influence on the people you want to connect with via the screen in the palm of their hand. Then, "Turn On Post Notifications" on their profile so you will be notified each time they share a new post. Comment on their posts immediately and after a while, you can become one of their favorite Instagram profile friends.
Why would you do that? Because once you know about each other, you can definitely start any kind of cross promotion, barters or reposts, so you can widen your audience, as well as, your network. :)
You can also aim to get featured. Featured accounts are accounts that curate and reshare other users’ content based on a hashtag or tagging. Some of these accounts have a huge audience and having them share one of your posts can lead a new stream of followers to your profile.
There’s a feature account for just about every niche and interest on Instagram. It is a free and organic way to grow your followers, but it seeks good quality pictures.
Instagram, like other social networks, is a conversation, not a broadcasting platform. Tell them to follow you, tell them to share your posts, tell them to send you a picture of them using your product! You can use those over and over again! People love the interaction-building a relationship with your audience is one of the best practices.
Don't forget to invite customers to your IG account in your newsletters, on your Facebook or in your store. Tell them what can they find there. Prepare some unique and interesting information that is about to appear only on that very channel and tell them why they mustn't miss it.
As mentioned above, Instagram is about the communities built within it, like all social media networks. And if you want to be visible and get more followers, you should engage with those communities.
Get involved by liking, commenting, and sharing content from other users in your community. Avoid generic and boring comments like “Nice post!” or “I like your feed”, that look like they come from paid bots. Engaging in large communities helps draw attention and leads to new followers.
How does it help? First of all, people see when you like and comment on their posts and most likely will check out your profile to see who you are and maybe to return the favor. Second, when anyone interacts with your content, it appears on their followers’ Activity tab, exposing you to an extended new audience. Third, more engagement is a great signal to the Instagram algorithm and increases your chances to become more visible.
If your followers like your feed, why don't they show your content to their friends? They might have the same interests, taste of humor, opinion or style. Every once in a while, try to encourage your followers to tag their friends in the comments.
This can help expose your Instagram account to a larger network of people. Save this for your most compelling or feel-good content. Users should feel like they’re showing their friends something valuable or entertaining by tagging them.
Yaaaay! Even if you have a small business, you can attract more followers with contests and promotion! Run a paid campaign to let all of your potential customers know you are having a contest! Come up with your rules - it can be sending a best picture, tagging someone, tagging you in their stories or any other creative idea you may have, BUT the most important thing is, that to win the contest they have to FOLLOW your profile :)
Have fun with contests, it's a great way to interact with people and once you announce the winner, no doubt they will (with the help of good customer care) become one of your loyal customers.
Instagram is mostly about visual content. Great content gets people to like, comment on, and share your posts - to engage. That gives you an Instagram algorithm boost and helps you get more reach and new followers.
How to achieve this? Consistency, relevancy, entertaining and engaging in everything. All your posts and stories must be interesting to your target audience. Your goal is to inform, engage, and entertain them with content. That's why they go to Instagram. Your visuals must be compelling and your captions engaging. If they are not, you will get no engagement or lose your current followers.
Note: Do not buy followers because you won’t accomplish anything. Believe me, these shady tactics might boost your follower count for a short time, but they won’t do you any favors long-term. You might be demotivated if you don’t have many followers on your page right away. That will change. Stay consistent, relevant, educational and entertaining!
One of the main problems of real estate agents, is getting listings. To make it work, you shouldn’t just focus on your website. Social media and the online world, overall, could be a marvelous extension of the brand you present yourself as offline. If you take advantage of its options, you’ll reach more people, build trust and most importantly - sell.
Here are a few things you should know about social media marketing for real estate.
Do you want to squeeze more out of online marketing? That's always a good idea. Bear in mind these faults so your effort will not come in vain.
Marketing is an ever-changing field and the methods that work aren’t usually long term. Are you having a hard time navigating the latest trends and the most efficient ways to optimize your content? Don’t worry, because most people struggle with the exact same thing. Here are 10 up-to-date tips for online marketing.
LinkedIn connects more than 630 million professionals. Its main focus is to build strong and long-lasting career connections and quality content. The platform is definitely on the rise and there are plenty of ways you can leverage it for your business or personal brand.
Knowing the fact that the organic reaches for business pages for Facebook and Instagram are decreasing, LinkedIn offers a chance to reach your audience more effectively.
So, how can you get the most out of the biggest social network for professionals? First of all, know the basics. LinkedIn (and any other advertising platform) can be overwhelming, which makes it easy to get lost. Don't try to understand everything. Choose to learn what matters to your business the most.
We have prepared content that will help you get to know the very basic idea behind advertising on LinkedIn. We call it the Beginner's Guide to LinkedIn Advertising and within it we cover the following topics:
Dig into the LinkedIn advertising by downloading the e-book below and let us know how it helped you boost your business.
Do you know who you should have in mind as your ideal buyer? What are their needs, what do they desire, how and when do they like to consume content, and through which channels? To answer these questions, it's extremely helpful to create buyer personas. The personas are developed based on a combination of customers' behavior and your understanding of their motivations and challenges. In the process of creating these personas, you’ll gain insights into how your audience thinks and discover what they want. You will find out the communication style that works for them, and the ways in which they like to consume content. Also, you can find out the ideal price they are most likely to pay for your product or what features the product should have.
For your business, it is crucial to define your buyer persona (aka marketing persona). What are buyer personas? Imagine them as a representation of the demographic where you can find your ideal customer. Creating them helps you understand your customers' needs, while online marketing gives you the ability to target groups or individuals according to specific aspects you can define by creating the personas. Your result? A more efficient and effective marketing campaign.
The challenge of current operating businesses is whether or not to take time out of your already busy day in order to spend time on a persona project. But so much information and knowledge can be gained and your marketing can really improve by doing it flawlessly. And remember, personas are also crucial to getting your 5 marketing Ps right.
1. Ask questions!
To elaborate your personas you need to determine what their goals and attitudes are. You have to ask yourself, what do they know? What do they respond to? What are their behaviors? What do they need? Where are they?
Do qualitative research to gather this knowledge. Ask them. Watch them. Follow them.
Try to create one or more buyer personas. Developing personas helps you understand your buyers as much as possible. It can provide insights into the different roles in companies or families, as well as into an individuals' life. This information may eventually factor into a customers’ decision to make a purchase.
Basically, personas are a comprehensive kind of map of your customers’ minds and personalities, helping you see the world from their perspective. With this X-ray super power, you can find and tailor your ideas to fill in the gaps, meet their needs, and ensure that your content is interesting and relevant to them.
2. How do you get this information?
Well, you are an entrepreneur, you know nothing is easy. The best source of information is interviews and surveys! Do you see your customers in person? Ask them! Do you have a sales or customer support team? Ask them about the customers. Once you determine your personas, you can schedule user interviews that last about 20 minutes or send them a survey. Make sure they get a little reward afterwards :)
A good source of information is also statistics and reliable broad research done by companies.
I am sure you have heard that some companies even hire trained anthropologists to watch what people do and how they behave. Your research can be as deep as you want. Just do not bother your clients for too long.
3. How do you create the personas?
Once you’ve collected your responses, comb through your research to identify the common threads, concerns, hopes, desires, and challenges people face. Sometimes, you may notice a common theme or even phrase in your responses. These are incredibly valuable.
Have you gathered all of your data from research? Now you can start developing your unique segments. Divide the people by:
e) Whatever is relevant for you e. g. job title
4. Finalize them!
Once you have your “rough” personas, it’s time to polish it all. Make sure you have a name for each, and circulate your personas for feedback from relevant people (e.g., your sales team). Once refined, memorialize these in a Google Doc or Excel spreadsheet that is easily accessible. Use these finalized personas to brainstorm content. Going forward, you should be able to identify: Which persona will be interested in your product, service or idea. Why will that persona be interested in it? Make sure to regularly review and update personas, as well.
The more detailed your personas are, the better your marketing targeting can be. You should be able to imagine them or draw them. You should be able to simulate an interview with them, to know what tone you should use, and what their interests are. Imagine that you are selling something to them personally and play with your new imaginary customers.
You know you did a good job if your personas are: Divergent from each other, feel real, and are easy to explain. Create files for each one, so you don't forget anything about them, hang pictures of them around the office, so you feel they are present. If you have coworkers, they all should know these personas perfectly. Your aim is for the company to culturally adopt the concept of talking about these personas as real people.
Your created personas will help you understand your audience’s concerns, preferences, and goals. When you know these, you are able to create content your buyers will find engaging, relevant, entertaining and valuable. Personas help you determine that very sort of content you will need. If you divide your current content down by persona, you can simply see which personas are getting enough content - they are nurtured, and which personas need more or a different kind of content.
Because you already know who you are talking to, set the tone, style, and delivery strategies for your content according to your personas. For example, some buyers respond best to a friendly, conversational voice, with some jokes and questions, while others trust a more formal tone and serious negotiation. By creating your personas, you’ll determine the best tone and style for your content. You can even target the topics you should be writing about for each persona.
At the end of the day, personas tell you where buyers prefer to get their information. Are they like bookworms? Do they like to sink their teeth into 100-page guides, or do they prefer short, concise texts and easy graphics? This information will help you set the way you create your content for each persona and how your buyers will discover it. It's the same for your creatives. Some people won't watch a video, some will only respond to a colorful picture and some only to a call to action post. Create content that will engage your buyers more effectively.
Note: The delivery strategies for your content may or may not be the same for all your buyer personas. It is also okay to have only one or to have many buyer personas, it's up to you!
Besides demography e.g. age, location and sex, each platform gives us a different way to target the customers.
LinkedIn, as an employment platform, allows us to target people based on their job title, their knowledge, education, abilities, their current employer, as well as companies they have been employed by or their level of seniority.
Facebook is more informal and fun, so you can target people according to their interest, pages they like, devices they use, travel plans or according to an upcoming birthday in their friend list. There are a vast number of options you can select to describe your persona(s) as precisely as possible. If you take an interest in this topic, you can read more about Facebook targeting according to interests , as well as location.
To sum it all up…
Create a comprehensive list of your personas.
One campaign should target one persona, for a more effective strategy.
Smaller campaigns, with an in-depth target, are more effective with an individual persona.
Having said this, buyer personas are something you REALLY need to run your business and use the online platforms effectively. Got any questions? Don't hesitate to contact us!
For anyone who’s not an expert in this field, marketing strategies, SEO or social media can be like a maze. If that’s the case, navigating through it can get super difficult sometimes. However, that’s okay! Marketing agencies exist exactly for that reason — to help business owners and entrepreneurs efficiently use their business’s potential in the name of marketing. Naturally, you want your business to grow. You decided that it’s time for you or your firm to start working with a marketing agency. Good for you! But where do you start? How can you make sure that you choose the right one? There are so many questions that might seem tricky, but this list of things you should avoid will answer the most crucial ones.