Where Can You Publish Your Ads?

List of Advertising Platforms

Today's online services have one major advantage. They track users and collect information about them and segment it accurately. This is a huge advantage for advertisers because they can specify their target audience precisely, so that an ad is shown only to a relevant people.


Surely, you come across such ads daily. On Facebook, Google Search… lots of you have probably tried to publish similar types of ads on these platforms.


Facebook and Google are obviously dominants of the PPC ads market. But did you know that there are a number of other platforms where you can advertise in a similar way?


You may think that this is unnecessary, when most internet users are using Facebook or Google and their services. Yes, it is true, but it doesn't mean your ad will be effective on these platforms.


Each user behaves differently on different platforms, which means that he can be immune to your Facebook advertising, for example, because he only goes there in the evenings to watch some funny videos, so advertising for selling real estate is not relevant to him. Maybe, in the morning, when he opens Linkedin, he is in a completely different state of mind and is ready to see the ad and take action.


The goal of this article is to list relevant platforms where you can advertise your services. To find out which platform is most effective for you, read this article.

Beginner's guide
to facebook advertising

GET YOUR E-BOOK FOR FREE!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Beginner's guide
to linkedin advertising

GET YOUR E-BOOK FOR FREE!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Free revision of your marketing campaigns

request your free revision!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
free webinar series! Facebook advertising tips & explanations

get exclusive invitation
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Facebook

Facebook is a key player in the PPC advertising market. There are a number of platforms that are part of Facebook that you might not even know are there. Overall, 2.2 billion people use various Facebook services. Daily. 2.2 billion a day. That's a lot!

Facebook

During the third quarter of 2019, Facebook reported almost 1.62 billion active users daily.

It makes Facebook the largest social network and advertising platform. I'm sure you have all come in contact with Facebook advertising at some point, and some of you have even tried to publish some ads here. If you target your consumer correctly, Facebook could be a great platform to start with.

Instagram

With your ads, you can reach up to 1 billion active Instagram users. When Instagram was bought by Facebook in 2012, it started to grow quickly. Today, it's one of the largest social networks where you can post ads. Thanks to the connection with Facebook, these ads are set up through Facebook Ads Manager.

Messenger

You've probably heard of, or even use Messenger daily.  Most importantly, it is a standalone application and you don't need a Facebook account to use it, even though it's an integral part of Facebook. Each month, Messenger reaches 1.3 billion users.

WhatsApp

Sometime in 2020, we will probably be able to publish ads on the worldwide-used and known communication application — WhatsApp. More than half a billion users use it every day.

Google

Google has almost become a synonym for the internet. Almost everyone using the internet is in some way Google's customer. With Google Ads, you can publish ads in many places.

Google Search

With each search on Google, you'll see up to 3 ad links in the top positions. With over 2 trillion searches every day, it makes Google a key player in the market of PPC ads. 

YouTube

There are over 2 billion active users on YouTube. This makes it one of the most visited platforms in the world. From an advertising perspective YouTube very interesting, because you can publish ads in many different formats.

Microsoft

After a few key acquisitions from previous years, you should not ignore Microsoft, because with Linkedin and Bing, you have millions of active users to target with your ads.

LinkedIn

The largest professional social network. Although it does not reach as many active users as Facebook, there is a very active segment of working people that you can target through Linkedin Ads.

Bing

Bing is the former MSN Search, Windows Live Search and Live Search. With over 12 billion monthly searches in 2019, Bing is still a relevant platform to consider when publishing ads.

Amazon

Amazon.com

During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits. The platform is by far the most visited e-commerce property in the United States.

Twitch

Twitch is the world's leading live streaming platform for gamers. On Average, Twitch Sees 15 million Daily Active Users. With its ads platform, you are able to reach a number of specific consumers.

Others

TikTok

TikTok is an interesting platform. 100 million users view 1 billion videos every day. The interesting thing is, that TikTok was launched internationally in September 2017.  I guess that's what you call rapid progress.

Snapchat

203 million daily active users. That’s a huge potential reach with Snapchat's ads platform.

eBay

eBay is not strictly an advertising platform, but with its Promoted Listings, it can be a very interesting source of new customers for you. In the third quarter of 2019, eBay reached 183 million active buyers worldwide, 

Twitter

Around 6,000 tweets per second. That means more than 500 million tweets each day. It makes Twitter a very relevant source of new customers. With Twitter Ads you are able to reach over 126 million users daily.

Quora

There are approximately 2.1 million visitors per day on Quora.com, searching for an answer to all kinds of questions. You are able to reach them with Quora's ads platform.

Pinterest

When it comes to Pinterest, over 2.5 million people use this platform every day. It makes Pinterest another great place to advertise your product.

Continue reading

6 Reasons Your Online Advertising Brings No Results

Let’s be honest — some online ads simply don’t work. At least we think that they don’t. Or better put, we judge them before knowing the real reason they don’t… Now, there are almost unlimited ways to reach your target audience on the internet: targeting people who search on Google with your search ad, capturing people’s attention with your promoted social media post, direct messaging on LinkedIn or creating a short video on Youtube. There are many channels and many types of ads that can use to target your potential customers.

But why the heck don’t they work for you? Many businesses have rapidly grown thanks to online advertising and yours hasn’t. What is it that makes your campaign inefficient?

First of all, be clear on the problem you are facing. What metrics say that your campaign is not working? Is it the ROI (return on investment — easily put, how many dollars are you making out of 1 dollar you invest in the ad), cost per lead (in case of lead generation campaigns) or number of people your campaign reached? When reporting on your marketing efforts, make sure to be as precise on the desired metrics as possible. “Thoughts” are the worst reporting tool.

Secondly, who is running your ads? Is it you who has access to all the important metrics and reporting or do you outsource ad management to someone else? If so, are they fully transparent on the process of a campaign setting? Do they let you “watch the chef while cooking”?

Let us be clear: this point is crucial. Online advertising is not a black box. It truly works and increases the ROI if done well. But if not, there is no positive ROI, just money thrown out of the window… What I am trying to say is, that there will be plenty of companies charging you for the ad management who are not truly willing to help you. As a result, your campaign ends up being inefficient.

Let’s say you are running the ads on your own and still suffering from lack of efficiency. We won’t let you down. We’ve prepared a few points which — when done well — will increase your ad efficiency.

Read >>

Marketing Funnel Explained (for Non-Marketers)

Have you ever wondered if the journey of your customer is trackable or even viewable? I have good news for you – it is. You can – in many cases – track how many people know about your business, how many of them consider purchasing your goods and, of course, how many already bought and referred your product to a friend. Being able to view the customer journey, optimise its steps and analyze your efforts is crucial for any kind of business. Trust me, the size does not matter (in this case). Every business should do it.


Marketing funnel is a term that resonates with the majority of marketers. They tend to use this model to illustrate the customer journey – from brand discovery to purchase. As stated, measuring every step of the funnel brings you a much better overview of your efforts and, thus, a higher return on investment, which is your goal, isn't it? The more you can get out of every stage of your customer's journey, the better the results are in terms of number count or revenue.


Let's say your customer journey has three main phases:


Three main phases of the customer journey (attention, consideration, decision)
The Three Main Phases of Customer Journey

Please note that in this case we don't cover the scenarios that happen after the purchase is made (retention funnel).


Each stage represents a different behaviour stage of your potential customer. Say she has a problem which she is able to name. She begins to search for a solution – which you offer with your product or service. As soon as she discovers your business – among others – offers the solution she is already in the awareness stage.


Your presentation, product, its price and other factors determine whether she will move further on the journey. The consideration stage, needless to say, is a phase in which a potential customer already considers your product, is comparing it to your competitors and is aware of its pros and cons.


Decision. That's the phase we aim for. We want her to buy our product, right? That's when a decision is made. In this stage, your potential customer has already conducted the research, has chosen you over your competitors and is happy to buy what you have to offer


We just described (in a very simple way) what a customer journey can look like. Sometimes it takes weeks to guide her through all stages of the journey, sometimes it is a matter of minutes. Imagine yourself buying a coffee in the city center. You probably don't do any thorough research, but you certainly look for coffee quality and price. You don't spend days comparing the product to other cafés or bars. You make the decision according to a few key factors. Your journey is fast and your decision is made pretty quickly. But it does not mean the café owner should not pay attention to the key factors, like what the café window looks like, or if their prices are reasonable, as it influences the customer's journey.


The customer journey can easily be viewed as a funnel. Therefore, marketers use it to analyze their efforts. To explain the basic idea behind the marketing funnel, let's use the widely-known model AIDA which stands for attention, interest, desire and action. Each of these phases represent a stage in which you might find your customers. 


Obviously, your ultimate goal is to guide them through the stages without friction and in the shortest time possible. 


Let us look at an example of a basic marketing funnel:


AIDA - Attention, Interest, Desire, Action

People obviously start at the top – marketers call it the top funnel. This represents the awareness stage. As customers move further in the funnel, they know more about you and your offer and start, as well as continue to consider it more and more. 


Here is what a perfect marketing funnel would look like:


Example of a Perfect Marketing Funnel

This would mean that everyone who discovers your product will decide to purchase. Going back to our example, 100% of the people who enter your café will buy a coffee. Of course, that's a seller's utopia. In an ideal world, this would work, not in the real one.


Your task is to carefully measure your funnel and optimize its steps.


Let's finally give a more concrete example of what a marketing funnel can look like in your case. Say you run a real estate business, and aim to attract potential house buyers with your website. That's also where you generate leads that you can then convert. Your main channels would be:

  • social media or ads on Google or Youtube
  • a website
  • a chat or phone call


You would try to attract as many people as possible with your marketing budget and lead them to your website to show all the products or services you have. After they land on the website, ideally you want them to fill out a form, in case, they are interested in a particular offer. As soon as they do so, you connect with them via phone or email and find out whether their interest can lead to a conversion. 


This is what your funnel would look like:

Example of Marketing Funnel

Let's do some math now. Say your marketing efforts help you reach 10,000 people with your ad. 3% of them interact with your ad and visit your website. That would mean you have 300 people on your website, right? 


How many of these people are you able to convert into leads? That depends on how your website attracts its users and how juicy your offer is, doesn't it? Let's say you have a 10% conversion rate (10% of website visitors convert into leads). In this case, you would have 30 leads waiting to be contacted. 


How many of them can you convert into sales? Again, factors like your response time, will play their role now. If you made it to 50%, you just made 15 sales. Now go back and think about what can be improved...


You can see that there are more factors that influence the efficiency of your funnel (and your efforts). One bit of advice would be: measure each step of the funnel, focus on the customer and do your best to improve the areas where it falters! 


Going back to our example, simply by making your ad more appealing, you can increase your outcome from 3% to 6% which (if other metrics don't change) make 30 sales at the end of the day! Improve your website from 10% conversion rate to 15% and you almost hit the sky… You know where I am heading, right?


You may be wondering where you can get all of this data? Tools like Google Analytics, Google Ads, Facebook Business Manager or our own app that simplifies the process of ad management, can give you great insights into how many people you reached, how many of them interacted with your content, how many made it to the website and finally, how many were converted into leads. There is a plethora of ways to measure your marketing funnel – the customer journey. Even a piece of paper and good data sources can create miracles… 


One thing is for sure: if you don't measure your efforts carefully, you may be investing money and energy into something which does not bring you results at all.


Read >>

Where Can You Publish Your Ads?

Today's online services have one major advantage. They track users and collect information about them and segment it accurately. This is a huge advantage for advertisers because they can specify their target audience precisely, so that an ad is shown only to a relevant people.


Surely, you come across such ads daily. On Facebook, Google Search… lots of you have probably tried to publish similar types of ads on these platforms.


Facebook and Google are obviously dominants of the PPC ads market. But did you know that there are a number of other platforms where you can advertise in a similar way?


You may think that this is unnecessary, when most internet users are using Facebook or Google and their services. Yes, it is true, but it doesn't mean your ad will be effective on these platforms.


Each user behaves differently on different platforms, which means that he can be immune to your Facebook advertising, for example, because he only goes there in the evenings to watch some funny videos, so advertising for selling real estate is not relevant to him. Maybe, in the morning, when he opens Linkedin, he is in a completely different state of mind and is ready to see the ad and take action.


The goal of this article is to list relevant platforms where you can advertise your services. To find out which platform is most effective for you, read this article.

Read >>

Find Your Customers Where They Truly Are

A  few months ago, I moved to a new flat. Before that, I had been doing thorough research on what part of the city is the most child-friendly in terms of security, what are the prices and how far the flats are from the public transportation. I took many things into consideration before even getting in touch with an agent.

Did I Google things? Of course! Was I keen on reading research on what parts of the city suit my needs? You bet I was! Did I spend some time scrolling on Pinterest for furniture inspiration? Yes, I did.


I was lucky to meet Josh, a real estate agent who has been in the business for some time. We got in touch after I visited his website and read his article about the prediction of real estate prices, plus went through some interesting content on his LinkedIn profile. 


I was astonished by the speed of his reaction. Within two days, I had 5 flats to choose from. And a few days after that, I went to see them all.


What I did, nonetheless, within those two days, was thorough research – again. This time, I examined Josh's Instagram profile and checked out the other flats he had to offer. I read the reviews on his Google listings and read more educating articles on LinkedIn. I am a social media freak and I probably use all of them. But Josh was always there… Offering me exactly what I was looking for. At the exact time I needed it.


What I just described, was a perfect user experience and great customer-centric approach. Josh knew his business would grow if he invested in these channels. He also knew what content to serve on each of them. And I engaged, liked, followed – was totally sold! – Successfully ended my buying journey – call it whatever you want. Josh won. So did I.


Do I live in one of these aforementioned flats today? I surely do and I am happy with my decision.


Reach your customers wherever they spend their time. This is a golden rule Josh and other successful businesses completely abide by. 


The fact that you are missing out on the chance to speak to your customer or potential customer on any channel can only be leveraged by your competitors… If you don't worship the customer-centric approach, they will.

And by customer-centric I mean going beyond on what YOU want to be doing to what a CUSTOMER wants to do – where she spends time, where she expects to get in touch with your business, where she takes out her wallet and pays for goods or services...

We are not talking solely about social media here. Customers visit your store – interact with you personally, get in touch with someone from support or sales, search for a cheaper substitute on Google or Bing and eventually visit your website. To gain trust, users tend to rely on reviews and customer feedback listed on your social media profiles. One customer – multiple channels. And you'd better be on all of them.


Customer Interact with Multiple Channels
Your Customer Interacting with Multiple Channels



Every touchpoint matters. Everyone builds the complete image of you through your customers' eyes. And everyone determines whether a customer chooses you instead of your competitors.


In 2018, the average time spent daily on social media was 136 minutes. That is more than 2 hours of one's precious time. And more than 2 hours for you to catch their attention with what you have to offer.


What you can count on, is the fact that they will search for products like yours. And if they don't find you, they will buy somewhere else…

Read >>

How to Find and Engage Your Target Audience on Instagram?

If you are reading this then you have probably heard of Instagram. It is one of the most popular social media platforms in the world. With over 1 billion monthly active users and more than 500 million daily users.Nowadays more and more businesses are using Instagram as a key marketing tool when it comes to online marketing.

 

But it is important to do your research and learn the ins and outs about marketing on Instagram. So you can enjoy all the benefits it has to offer and create the best possible marketing strategy to ensure great results.

 

Your main objective is to find your target audience and engage with them in the best way possible. This is achievable by using a number of key tactics and data which are all available to you via Instagram. Studying this information will help you come up with the best marketing strategy for your business. Which will help you reach your targeted audience to ensure you are offering your product or services to the right people.

 

Sound interesting. Here are the key methods to finding and engaging with your targeted audience on Instagram.

Read >>

How to Build Your Personal Brand

We’re all used to connecting the term ‘brand' with relationships to companies and products. However, that’s not what we’re going to talk about right now. A personal brand is kind of like a stamp that defines your persona and how people see it. In the past, personal branding used to be only about business cards, logos and websites. Today, it’s much more diverse. (Although websites are still useful for anyone building their brand and if you'd like to know more, you can read about this topic here.) Anyone who has access to the internet and social media can showcase themselves as an expert, build an audience, and attract clients that might be interested in their business. It’s a connection between how you see yourself, how you communicate with others and how they see you. Now, where do you start and how do you build a brand for yourself?

Read >>