6 Things to Avoid When Hiring a Marketing Agency

... for a local business

For anyone who’s not an expert in this field, marketing strategies, SEO or social media can be like a maze. If that’s the case, navigating through it can get super difficult sometimes. However, that’s okay! Marketing agencies exist exactly for that reason — to help business owners and entrepreneurs efficiently use their business’s potential in the name of marketing. Naturally, you want your business to grow. You decided that it’s time for you or your firm to start working with a marketing agency. Good for you! But where do you start? How can you make sure that you choose the right one? There are so many questions that might seem tricky, but this list of things you should avoid will answer the most crucial ones.

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1. Research, research, research

All of us have been there- Not knowing what to do and what to look for in a field that we don’t really know that much about yet. It can feel that way in this kind of situation, as well. Of course, your choice needs to be wise because you are aiming for good results. Nobody ever hired a marketing agency thinking it wouldn’t be a gain. Spend your time looking through the internet. Don’t just go for the first link that pops up on Google because that’s usually not the right one. There’s a difference between organic and paid search results. Once you find an agency that catches your eye, don’t only go through their website. Look for customer reviews, use platforms like Quora to find information, read their blog if they have it, maybe even talk to someone they already work with or have worked with. Not doing your research could seriously hurt your progress. Learn more about them and make sure they offer exactly what your business needs.

2. All that glitters is not gold

Almost everybody has heard this saying and let’s just say it applies in marketing as well. “No marketing agency is perfect.” There isn’t any special key to SEO, Facebook Ads, emailing or any other marketing channel, that only they understand. Do they promise you’ll have “super fast results”? All the offers that seem way too good to be true ARE most likely too good to be true. Making your marketing strategies work is a process that takes some time. No agency can offer “the secret” to efficient marketing because there is no secret. Every business needs a different strategy and that’s a fact. Your marketing agency has to be the one that can do the most for your business specifically. They should be eager to learn about it and then work with it based on the business’s character.

3. Don’t go for the cheap

When it comes to buying things, it’s not a rule that choosing the cheap product is always a bad idea. But with marketing? Absolutely. You get what you pay for and it usually doesn’t work the other way round. If you find an agency that’s very cheap next to the other ones and offers amazing results and attractive service, but doesn’t have anything to prove it with, run away. These things don’t just happen. They most likely use black-hat techniques that could do more harm than good to your business and might get you penalized. It’s definitely better to pay for quality instead of going the way that looks easiest at first, but it almost always gets more complicated later.

4. Don’t pass on asking questions

Once you choose an agency and reach out to them, don’t hesitate to ask questions. Yes, it seems obvious, but this is actually a common mistake that many people do. Maybe they feel like they should know the answer, and asking about things they don’t understand could make them look like an amateur, but there’s nothing wrong with not knowing the answers. Be curious. You want these people to help your business prosper. You should know who you’re dealing with, just like they need to know as much about your work as possible. Before you come to the first meeting or do the first call, prepare your questions and everything you want to know.

5. Why stay local?

Your business may be local, but that doesn’t mean the marketing agency has to be too. Being good at the job and being from your city has nothing to do with each other. I’m not saying that your local marketing agency can’t be the best one for you, but if there aren’t any around that can meet your goals, don’t worry. The great thing about “online” is that it’s reachable from everywhere. Of course, face-to-face communication is precious and it’s certainly better if you can do it that way, but it shouldn’t limit you. Choosing your online marketing agency doesn’t depend on meeting in person. You can arrange a video call, write emails and use many different tools (like Google Sheets or Cyfe) that make the work easier.

6. Is the result worth the price?

It’s not necessary to know the exact amount of money you’ll be spending on online marketing, but you definitely need a clear budget before working with an agency. Services of most agencies are expensive, so that’s something you should think about before you engage with one of them. Going for an agency that’s too expensive isn’t the best choice, because businesses simply have to manage their budgets in order to thrive. On the other hand, hiring a marketing agency for their low price can cost you much more in the end. Quality takes time and time costs money. If you decide to work with an agency, make sure the price/ performance ratio meets your expectations.

Nobody can give you the exact guide to choosing a marketing agency to work with because every business is different and every business has specific priorities. First, you have to know what these are and then find the agency that can work with your priorities best. Think of everything you want to accomplish by collaborating with the agency. If your vision is clear, searching for your perfect marketing agency gets much easier. Don’t be discouraged if it takes a while because the result will be worth it.

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Best Online Channels to Promote Local Business

To someone who’s already run a local business for some time or someone who doesn’t need the know-how of online marketing yet, it might seem it’s not important to get involved with internet advertising, but that’s not entirely true anymore. Approximately 6 out of 10 people search for local businesses online at least once per week. Search engines have a vast database and almost every business is promoted online. There isn’t a simple answer to the question of what’s the best way to promote a local business online. It largely depends on the kind of business. Not every online channel will help every business thrive.

It’s important to focus on the ideal customer. Who is your business targeting? Is your product valuable for women, men or both? Are teenagers more likely to visit your facility than elderly people? Knowing your customers is the first step to choosing the best online channels to utilize for your business’s promotion.

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Beginner's Guide to LinkedIn Advertising

LinkedIn connects more than 630 million professionals. Its main focus is to build strong and long-lasting career connections and quality content. The platform is definitely on the rise and there are plenty of ways you can leverage it for your business or personal brand.

Knowing the fact that the organic reaches for business pages for Facebook and Instagram are decreasing, LinkedIn offers a chance to reach your audience more effectively.

So, how can you get the most out of the biggest social network for professionals? First of all, know the basics. LinkedIn (and any other advertising platform) can be overwhelming, which makes it easy to get lost. Don't try to understand everything. Choose to learn what matters to your business the most.

We have prepared content that will help you get to know the very basic idea behind advertising on LinkedIn. We call it the Beginner's Guide to LinkedIn Advertising and within it we cover the following topics:

  • What LinkedIn is really about
  • Get to know the LinkedIn interface
  • Types of LinkedIn accounts
  • Setting up your profile
  • Introduction to Campaign Manager
  • Setting up the first campaign
  • Choosing the right objective
  • Setting up your target audience
  • Introduction to Ad formats
  • Setting up your budget
  • Tools to make your life on LinkedIn easier

Dig into the LinkedIn advertising by downloading the e-book below and let us know how it helped you boost your business.

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Instagram Content Tips For Real Estate In 2020

Did you sell a house? Tell people. It's not only a success, but also confirmation for others that you're an expert and can sell their properties.

Live stream house tours

You probably organize home tours. With a mobile phone, you can simply make a live stream through Instagram, in which you walk through the house, describe its advantages in your own words and show it to potential or current clients. The live stream, unlike a regular tour, reaches a larger number of people. Don't get me wrong, it is certainly not a substitute for real house tours. But it can help you reach people, who don't come, instead.

Live stream from the neighborhood

You will probably agree that the neighborhood of the house is one of the most important things to consider when buying a house. There is nothing easier than walking around with a phone in hand to show customers where the house is and what is nearby. Livestream that is done well can give them a real sense of the area.

Make quizzes and polls

It is a very simple and engaging thing you can do. Making quizzes and polls in Stories, or even as part of regular posts is a great way to increase engagement with people. 

Chat in Stories

Now you can add the Chat feature to your stories. It means that everyone can join a group and chat with you or other participants. You can use it as a weekly FAQ and for a limited time to answer your followers' questions. It's personal and engaging.

Share existing content

There is plenty of interesting content on Instagram. And this is an advantage for you, because you can easily share the posts you like and show your followers interesting content that they enjoy. Sharing others content and mentioning their accounts alo increases awareness of your account.

Interior tips

Give people tips and ideas for interior design. People like this type of content. Take advantage of existing Instagram content and just share it on your network.

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Beginner's Guide to Facebook Advertising

Facebook gathers more than 2,4 billion monthly active users. That being said, it is obvious that the possibility to reach your potential customers is high. On the other hand, getting to know the platform takes time or costs tons of money (for agency fees). For small business owners who decide to leverage this platform, time and money are the core assets.

So how can you get the most out of the biggest social network? First of all, know the basics. Facebook (and any other advertising platform) can be overwhelming, which makes it easy to get lost. Don’t try to understand everything. Choose to learn what matters to your business the most!

We have prepared content that will help you get to know the very basic idea behind advertising on Facebook. We call it the Beginner’s Guide to Facebook Advertising and within it we cover the following topics:

  • Setting up the right strategy.
  • Get to know the Facebook interface.
  • What is Facebook optimisation and how does it work?
  • How can you effectively target your audience?
  • Where does Facebook show your ads?
  • How do you pay for your ads?
  • What are the types of ads you can run?
  • Petr’s case study- a story of a man who successfully sold his company after a few months by growing his business on Facebook.

Dig into the Facebook advertising by downloading the e-book below and let us know how it helped you boost your business!

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How to Market Real Estate on Social Media

One of the main problems of real estate agents, is getting listings. To make it work, you shouldn’t just focus on your website. Social media and the online world, overall, could be a marvelous extension of the brand you present yourself as offline. If you take advantage of its options, you’ll reach more people, build trust and most importantly - sell.

Here are a few things you should know about social media marketing for real estate. 

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How to define the SUCCESS of your marketing efforts?

Before launching any marketing campaign, we must ask ourselves the question: What is it that I want to achieve by running this campaign? In other words, what goal do I set. This is crucial as it determines the outcome that needs to be tracked – the key metric(s) that I want to analyse. Let us call the key metric the North Star for now.

Imagine you sell houses in the U.S.A. By making great content (e.g. pictures & videos of a new house near a lake) and running an online ad, you want to reach as many people as possible! You worked out how to effectively target your customer and now it's time to evaluate your efforts.

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