With 400 new users every 60 seconds, Facebook is not only the biggest social media platform, but it is continuously growing. Today, there are more than 2,4 billion users which is roughly 60% of all internet users. Nonetheless, some say its audience is getting older as younger internet users are getting excited about platforms like Instagram, TikTok or Snapchat. In this post, we will dig into the most important Facebook demographics and stats, so that you can get a better idea of who to target while creating your marketing persona and your plan on how to reach him or her.
Having a clear picture of how a channel grows is a key component to starting your marketing plan – promotion and content distribution. If you offer sneakers and target youngsters, relying solely on Facebook may not be the best tactic… Why? This audience is more likely to be found using social media platforms, such as Instagram or Tik Tok. Knowing your audience and stats behind the channels you want to use is crucial.
Let's finally dig into the most important Facebook demographics and stats!
As of October 2019, the majority of Facebook users come from India, a whopping 269 million people. USA, Indonesia, and Brazil follow, with altogether more than 420 million users. These 4 countries represent around 30% of all Facebook users. The list of major countries can be found below:
As shown below, the main age of users is 25-34 for both male and female. Based on this knowledge, one can say that the Facebook audience is truly getting older, right? If you look at platforms like TikTok, the difference is clear.
The infographic below shows the age ranges segmented by gender. Overall, Facebook users are 55% male and 45% female. In the US, on the contrary, there are 55% female and 45% male users on Facebook.
You probably know that you can target users by their interests on Facebook. This is one of the great marketing features that you can leverage. Musicians, like Justin Bieber, who has by far the largest Facebook audience, rule over other categories of interests, while media and news companies, athletes or teams, actors, artists and TV programmes follow.
All of this data comes from Facebook, where people follow or like certain pages. Of course, it does not show much about their interests in real life, but rather their affinity for certain brands, celebrities or TV shows. But if you are a musician who aims to target Justin Bieber's audience, there is an easy way to do so – and 37,5 million users are just waiting to discover your music.
Facebook isn't a platform targeted solely at professionals, such as Linkedin, for example. Its users do a variety of jobs, have many interests and meet to share their daily life stories on Facebook – they share photos from their honeymoon, chat with Friends, and connect via Facebook groups. Therefore, it is interesting to see what job titles represent the majority of users and what are the income differences.
Let us start with income. Pew Research Center came up with a thorough research showing that:
Job titles are mainly represented by Administrative services. For the complete list of jobs, see the infographic below:
66% of all Facebook users say they have a university degree and 28% have finished high school. Not everyone is filling out the information about education correctly in their profiles, so don't expect these figures to be 100% right. Besides that, not everyone is telling the truth:). Platforms, like LinkedIn, focus much more on connecting professionals and education is a key factor when creating a profile. Their sources might, therefore, be much more accurate.
Facebook is a platform for personal connections. A majority of users (42%) say they are married and have family they can connect with. On the other hand, 37% say they are single and 16% are in a relationship. 4% of users are engaged.
Here it gets interesting. 97% of users visit Facebook primarily from their phones. Furthermore, 78% say they use both mobile and desktop to log into their accounts. Even more interestingly, 71% of mobile devices use Android systems, while only 20% use iOS.
Note: Being a business that shares content on Facebook, should you focus on mobile first? You bet you should! Facebook offers mobile-friendly formats like collections or instant articles to give your followers a smoother user experience.
You may wonder, how much time do users spend on Facebook? We have the answer for you: 35 minutes. People spend around 136 minutes online per day (using any platform), so Facebook makes up more than 25% of that.
People are most active on Wednesdays between 11am and 1pm, so if you are wondering when your content should go live, these are the best times:
Facebook collects data on more than 2 million signs of our behaviour. This data is, needless to say, traded and offered to marketers and businesses for targeting their content (ads). Purchasing activity is something many businesses go after! Imagine you run an ecommerce business. Your sale means bringing someone to a website where he or she converts (buys your product).
You do not want to target people who don't purchase online, right? On the contrary, you aim to target those who will potentially buy. We've prepared a guide on how this – so-called optimisation – works.
49% of people say they support their favourite brand on Facebook. That being said, there is definitely room to engage with your audience. On the other hand, the rest, 51% need to be reached through paid advertising.
Overall, there is an estimated 1,92 billion global digital buyers. This number will grow in the future and represents an increasing potential for businesses to monetize their online channels.
Even though Facebook aims to develop closer connections between family, friends or colleagues, 45% of users say they get news from their Facebook feed. There are more categories and types of content users engage with. If you are wondering what content to produce, here are some overall numbers to help you out:
We have covered 10 important demographics & stats about Facebook users. Also don't forget that we created a Beginner's Guide to Facebook Advertising in case you run your own business and are interested in learning more about how the platform works. We cover topics like targeting, optimisation, budget setting, basic analytics and content creation.
Books have been a main source of information for a long time and although we can’t exactly say that today, they’re still very important. Lots of people still read books to educate themselves. Even though the internet is now overshining our good old books, it doesn't mean that there aren't great works of literature anymore. If you keep on walking around the marketing section in your favorite bookstore and you just can't decide which one you should read, here's your new TO READ list.
Maybe one of them is exactly what you're searching for.
You, as an SMB owner, have a bunch of daily sales and marketing tasks you are probably facing every day, right? With these tips we will help you save some time.
If you run a social media profile, you've probably thought of what to put on your content calendar. You want to create and publish something that truly brings value to your audience and resonates within them, right? User generated content can help you not just fill your content calendar, but truly bring something that gives a new perspective to your business.
User generated content, as the name suggests, is content that is voluntarily created by your best customers – brand advocates – and shared so that their audience can see it. It is basically the best thing your customers can do for you – refer their friends to you/ share your product(s) or speak about your service(s)!
Imagine you are an owner of a gym that is visited by dozens of customers daily. What if some of them posted a photo to their social profile, exercising in your gym and saying something nice about your place. Wouldn't that be great? Could that bring you new customers? Absolutely.
79% of users say user generated content has a high impact on their purchasing behaviour. That simply underlines what we've stated earlier.
In 2014, Starbucks came up with a White Cup Contest which, guess what, is focused on user generated content… You can read more about the contest here. The only thing we will say is that they collected over 4,000 pieces of content! That just goes to show the true power of brand advocates. Your business can do that too – probably on a smaller scale, but you can. Remember that every one of your best customers can bring you another one. Your brand advocates grow as your business grows…
If you say your product is the best, some people might believe you straightaway. But isn't that statement much stronger when made by someone who is already a loyal customer and has no other interest in regards to promoting your brand? User generated content brings true authenticity into your content and, thus, gives others another perspective of your business.
People love seeing the product they aim to buy has great reviews! It gives them proof that their purchase won't be a mistake. Social proof – proof by someone other than the business itself – is a strong weapon and we encourage you to use it in your content calendar. Look at Amazon. Their products have thousands of reviews, which makes it far more valuable and far more worth it to buy for new customers.
Let us look at some other examples of great user generated content shared mainly on Instagram:
Get your audience on board. Talk to your best customers and motivate them to create a good product review, unboxing video or simply a happy picture while using your product or being at your cosy place (café, gym, etc…). Those who love your product will happily help you get it in front of other customers, trust me.
The use of influencers is a trend that has been here for some period of time. Brands work with people who gather an audience that fits their plan. Simple as that. They often collaborate with celebrities who are followed and trusted by millions of people, experts in a given industry, or gamers that record their gaming sessions. If you can find someone who has your target audience, team up!
The fact is that you don't have to work with widely known influencers, pop stars or famous athletes. Find so-called micro influencers who help you reach a smaller audience, but with higher precision. The cooperation won't cost you a fortune and results will follow, as well!
Micro influencers, in most cases, generate higher engagement with their audience and are more passionate about increasing their audience. If you start cooperating with them at the beginning of their journey, your business relationship can grow into something that constantly helps you achieve your business goals and to build a wider (and more relevant) audience.
The best collaborations, nonetheless, are the ones that are natural and not “too obvious”. Give some micro influencers in your surroundings your product, let them play with it and tell you whether they like it or not. Those who do are your best fit. They will happily (and naturally) promote your product within their audience.
In this post we've stressed the strength of your customer base and your audience – motivate them to tell the world about your stuff and let them bring you new business. Find new alliances with micro influencers, let them fall in love with your product and enjoy the fruits of your (hard) work!
Everybody speaks about TikTok, right? So, why is this platform so famous and who really uses it? Launched in 2016 by a Chinese company ByteDance, TikTok displayed an amazing three-year growth. Today, more than 800 million users engage in this entertaining platform worldwide. Entertainment is what it's all about. TikTok is a platform that allows its users to create short stories and add a musical background. Not by any chance did TikTok (ByteDance) acquire Musical.ly. Music plays a key role in the content of all TikTokers. Let's have a look at the key TikTok demographics and stats!
Gone are the days of driving through different neighborhoods and searching for houses and apartments with the for-sale sign. With around 50% of new homeowners finding their new homes online and only 7% finding it through the traditional yard sign it is easy to see why online advertising is becoming very important and effective in the real estate industry. More and more buyers are using the internet to search and find their dream house and it is easy to see why. Today’s technology allows us to search for any corner of the country for properties from the comfort of our living rooms.
So, with everything happening online here are 5 effective ways to sell houses with online advertising.
We’re all used to connecting the term ‘brand' with relationships to companies and products. However, that’s not what we’re going to talk about right now. A personal brand is kind of like a stamp that defines your persona and how people see it. In the past, personal branding used to be only about business cards, logos and websites. Today, it’s much more diverse. (Although websites are still useful for anyone building their brand and if you'd like to know more, you can read about this topic here.) Anyone who has access to the internet and social media can showcase themselves as an expert, build an audience, and attract clients that might be interested in their business. It’s a connection between how you see yourself, how you communicate with others and how they see you. Now, where do you start and how do you build a brand for yourself?