Online Marketing Guide for Local Businesses

72% of people who conduct a local search online will visit a store within 5 miles of them. Isn't it a good idea to make sure they will find your business? Did you know that you can target (show your online ads to) consumers within a certain radius of the physical location(s) of your business? Consider local marketing strategy and get as much as you can out of online marketing! 

With 56% of people stating that they won’t trust a business without a website and 70% of Americans using social media (each person has 7 social media accounts on average) you can spread awareness and build the credibility of your business and products/services online and easily.

Online marketing leads to new opportunities and if done well, it will boost your business- because people are online and assume businesses are too.

When you effectively present your business on the internet and target your potential customers you make it easier for them to find your store (either physically and online). These days users find information about businesses based on their location. That's why there has been a whopping 900% increase in search terms, such as “near me.” 

Spread your message within a relevant radius of your business so you can reach those potential customers and convince them (with your excellent products and presentation) to become loyal customers.

We have prepared 7 topics for local businesses and through these, you will gain practical knowledge that you can use to achieve your goals easily.

Get some tips on how your website and social media profiles should look and what they should contain. We will talk not only about the information you should put online but also, about the people to whom the information is supposed to be delivered - your potential customers. 

The key part of successful online marketing is defining your buyer persona. 56% of companies have developed higher quality leads using personas and so can you. Learn how and why to do it and include it in your market research. Along with a competitor analysis, you will discover which online channels to pick in order to communicate effectively with your customers on the net

But it's not only about communication in real time. Thanks to the internet, people can passively communicate and consume your content, so you should make sure your business is listed online as well. It means business information is listed in different databases where people can search and find them. These databases are the most used apps and online services worldwide. 76% of people who search on smartphones visit a business within a day. 

These listings show not only the info you share, but also the personal experiences and opinions of your customers - the reviews. Those are crucial for you so you should always get and repost the best reviews you can. 

Up to 97% of people read reviews for local businesses. Learn how to gather reviews and handle huge amounts of inquiries - be there for the 78% of people who text. They wish they could have a text conversation with your business. Does it ring the bell? We will show you how to utilize these gadgets.

Last but not least, there will be some handy tips on how to create compelling content. What tools will save you time, as well as the best practices needed to create high-quality posts and videos. Once you gain this information, why not show it off and get some new customers with the help of online advertising

It is important to build your audience. And the easiest and most effective way to do it is by investing in ads. We will show you how to plant the seeds to grow your business through leveraging paid ads and then pick the fruit from your online, but still local marketing strategy. Well-targeted ads are twice as effective as non-targeted ads and after reading our guidelines, you will know exactly how to target them well.

The steps are relative to each other. It's a complex strategy, a system full of daily tasks, that cannot be done without maintaining continuity. 

If you’re still wondering what the heck online marketing has to do with you and your business or how to utilize and leverage online marketing, follow our guidelines and let us know how these tips and tricks help you along your way! 👋

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