A Digital Marketing Guide for Influencers

A person who has a significant impact on a specific community and is well known, is an INFLUENCER. Influencers are content creators with TONS OF WORK. Yes, unfortunately, now is the time to take off your rose-colored glasses. Nevertheless, when an influencer is successful, it can be a world filled with TONS OF OFFERS to collaborate, free products, paid campaigns and many other perks that go along with this unique career. That's something you might be interested in, right? 

If your answer is yes, then you are in the right place (virtually, of course ;))! This guide will help you become an influencer that grows, satisfies and maintains their (YOUR) audience.

Since brands are looking for platforms that captivate their audience, you have to decode which platforms are the strongest and therefore, will most likely be able to reach the desired customers. 

The main criteria needed to find the right platform is the number of active users, demographics, target audience and so on. You must attract the target audience with valuable content! By building relationships with your followers, you can grow your influence and power. Proving that you have influence over the brand's target audience is your selling point.

The Most Important Online Channels for Influencers
Influencers represent the key element of the Influencer Triangle. Basically, brands buy a part of an influencers' relationship with their community in order to spread their (the brand’s) message.
The Influencer Triangle

Where can those messages be spread? Good question. Of course, not on your toast. As an influencer, you can be active on every social media platform. You cannot say that one is the right fit for everyone. It depends on your niche as well as your goal. Do you want to be a fitness influencer? Go for videos on Youtube or Instagram. Is your niche more about business? Your audience might be ready for your content on LinkedIn. Don't forget to test and optimise your steps! 

We present the 7 crucial topics that will help you build influence, grow your community and become a known influencer.

The steps are relative to each other. It's a complex strategy, a system full of daily tasks, that cannot be done without maintaining continuity. You must also be dedicated to your goals and devoted to your followers.

Follow our guidelines and let us know how these tips and tricks help you along your influencer way! 👋

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How To Make Money When You Are an Influencer
In this chapter, we will focus on the business side of being an influencer. When it comes to influencer marketing, huge money is being made. In 2019, the global market was estimated at $5.5 billion.
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How To Measure Your Success
Is your goal to have barter or paid collaborations with brands? Do you know what is crucial for negotiating the conditions? You think, of course, the audience size. But in reality…
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How To Create Compelling Content
In this article, we cover everything that relates to content. We will go through a framework that will help you understand all stages and create quality content.
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Key Steps to Define Your Target Audience
As an influencer, you want your audience to become a loyal tribe. But first, you need to know them...
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Building an Influencer's Identity
Even if you are an influencer, branding should definitely be a part of your strategy. This article is a step-by-step guide to start building your personal brand to get discovered by brands.
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Platforms To Focus On In 2020
In this article, we will cover the most important, as well as the least important online platforms when being an influencer.
Instagram
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Becoming an Influencer 101
Being an influencer is not about the number of followers. It's more about being able to influence the opinions or behaviors of consumers, or followers if you wish to do so. You do this by...
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