Why Every Realtor Should Use Instagram

Are you using Instagram to attract qualified real estate leads? Or are you merely relying on Facebook?

Marketing tactics have changed over the last few years and social media platforms have as well. Instagram is one of the platforms that has grown dramatically in the last decade. In the beginning of 2012, it started with “just” 15 million users. In the last 8 years, the user base has grown to over 1 billion as of 2020. This exponential growth isn't the only reason to consider including an Instagram platform in your business. Did you know that...

37% of American Adults Use Instagram

Throughout most of 2019, almost 40% of adults were on Instagram. This number is estimated to grow rapidly in the next few years, so it makes IG a great place to reach your potential clients.

What can using Instagram bring to your business?

1. Direct Communication

Instagram is based on connecting people. It is therefore very easy to communicate directly with your followers or even potential customers, whether publicly in the comments or in private messages. In addition, the Instagram application is well- optimized, so it is comfortable and easy for the person on the other side of your communication to use.

2. It's Visual

Instagram is based on visual content. People like it and spend a lot of their time looking at a variety of photos, pictures and videos. Embrace it when you have something to show. Photos of houses are very popular on Instagram and this is a huge opportunity for you! Show off the properties you are currently offering.

📖 We made a database of the best content creation tools, it's available here for free.

3. It's More Engaging Than Facebook

Instagram is an engagement powerhouse. Brands see a 10x higher engagement here than they do on Facebook.  That's because the interactions available with the content on Instagram are much more natural and convenient for users.

4. You Don't Have to Compete with Zillow

When you offer your services on Zillow, Realtor, or Trulia, you compete with almost all real estate agents. On the other hand, according to FitSmallBusiness.com, only 14% of agents are on Instagram. This gives you a big advantage. Up to 83% of buyers want to see pictures of properties online.

5. Precise Ad targeting

Instagram is a part of Facebook, which means you have access to some of Facebook's great services. Via Facebook Business Manager, you can publish ads on Instagram with very precise targeting. This allows you to reach potential customers using a number of parameters, such as where they live or even whether they are considering buying property.

If you are not sure about the Facebook Business Manager, try our groost.app, that simplifies the whole process down to just a few simple steps.

6. Reach the right audience with hashtags

Essentially, hashtags are an SEO on Instagram. It is a tag in the description of your post and it allows users, who are not following you, to find your content and, hopefully, follow you. Basically, you have two types of hashtags, global and local. Local hashtags are the best to use if you are running a business account or have a physical location and want to promote your products or services locally.

Try to use online hashtag generators to get accurate suggestions.

7. Publishing Content is Easy and Quick

From the very beginning, Instagram was designed to publish visual content. With the official mobile app, it's very easy and fast. You have a variety of tools you can use to edit your photos and videos on the go.

Consider using scheduling tools and publish your posts automatically.

8. Live Streaming

Live streams are becoming more and more popular. It turns out, according to this study, that up to 82% percent of people prefer live videos compared to social media posts. 

80% of users would rather watch live videos from a brand than read a blog post. This is because it is honest and authentic. Take this opportunity to present the property you are currently selling.

9. Insights Into a Business Profile

On Instagram, you basically have 2 types of profiles. Personal and Business. The business one offers you more features that are essential for your business. One of the features is called Insights. You can see several charts and numbers here and use this to analyze your audience in order to find out what is and isn't working.

To get specific insights from your audience, try our groost app. It offers you useful and real time statistics on a single screen.

10. It's free

In the end, Instagram is a free platform. Anyone can use its features for free and that is the reason why Instagram has over 111 million active users in the U.S. alone.

Key Takeaways

  • Instagram is a rapidly growing social media network.
  • A significant number of adults use Instagram on a daily basis.
  • It focuses on visually appealing content.
  • You can effectively target a very specific group of people with a paid campaign.
  • Creating content for Instagram is't hard and there are many apps for that.
  • Using a Business Account provides detailed insights and statistics.

Does Instagram help you achieve your marketing goals? Let us know. 👋

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.