Why Having a Website Will Help Your Business Grow

If you are running your own small business, it is only right to have a website. With everyone being on the internet it is almost impossible not to take advantage of it. Unless you do not want your business to grow and succeed it is essential to build up your online presence and having a website is one of the ways to do it. Thanks to the evolution of technology and free website builders like Webflow, building your own personal website has never been easier. You do not need to be a computer engineer or know computer programing. Free website builders enable you to build a personal website to your liking. There are so many positives to having your own business website.

 

So, here are the benefits and advantages of having your own website:

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Customers feel comfortable

Having your own website will help improve your credibility and consumer satisfaction. We already know that you can post ads on social media which is also great but once somebody clicks on your ad it is important to link them to your website. This will help the potential customer feel more comfortable. With 56% of people stating that they won’t trust a business without a website. So, visiting a well put together website with great content and reviews will automatically improve a potential customers opinion about your business. Making them more interested in what you are offering and creating a good first impression.

Marketing analytics

A website can help you keep track of important information about your marketing campaigns. By looking at stats like how many people have visited your page, engagement, where your traffic is coming from and etc. You can get an idea on how people are finding your business which can be very helpful when you are running online marketing campaigns. This will give you an insight on how successful they are and what needs to be improved.

Not expensive

As mentioned in the beginning it cost nothing to build a website thanks to free online website builders such as Webflow. Thanks to these new web design tools which help you create your own personal website with a simple editing interface. Which also makes it easy to keep your website up to date with new content and information. So, there are no more excuses not to build your own website.

Creativity and content

This gives you the opportunity to design and create the perfect image for your business. Creating the best visual representation of your business through a website is the best way for you to showcase your business to your potential customers. This can help you build a close relationship with your audience with the help of blogs, pictures, videos and much more. This is a place for you to show off and represent your brand and business to everyone.

Reliability

Even though you won’t be available 24/7 your website will always be there for people to visit, make purchases and find out information. This can also boost sales and marketing because you are not only depending on your local customers but your global ones too. A lot of people and businesses depend too much on social media profiles but it is important to have your own website which you have complete control over. This includes being able to sell your products or services on it. Another thing that could happen is if a certain social media platform had to ever go offline so does your profile. That is something you don't have to worry about with a website.

Increase reach

Building a website will help you reach a global audience. This can turn your local business into a global one. The internet is full of potential customers who may be looking for what you are offering. So, having a website makes it easier for them to find you. Which in return will help your business grow and expand.

Search engines

With 81% of shoppers conducting online research before buying it is easy to see why it is important to have a website and appear in the search results. By having good content and using keywords on your website you increase the chances of appearing higher on the search engine results page. Without a website, there is no chance of people finding you through search engines which makes you less visible and can damage your business growth.

Things to keep in mind when running your website

There are key things to look out for:

 ·  Keep your website up to date with the times.

·  Keep adding relevant information and content.

·  Make sure your website is optimized and mobile friendly.

·  More than often simplicity is key, don’t overdesign your website.

·  Make sure your products are up to par, so you don’t have negative reviews.

·  Offer good customer service.

·  Don’t spam your customers who have signed up by email.

·  Target the right audience.

 

In conclusion, a website is a necessity in this day and age. With everyone being on the internet it is important to have an online presence. You need a platform to update and  promote what you are offering. A website will help you do that and help you reach new customers not just locally but globally too. This will help your business grow and succeed.

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Here Is Why Your Facebook Posts Get a Lower Organic Reach

Weird. Your page likes or followers remain the same, but you no longer reach as many of them as you did in the past, right? The reason is obvious – algorithms change as does the business strategy of social media networks. Let me explain what I mean by that.


In 2018, Mark Zuckerberg announced that Facebook would reduce the organic reach of branded content and will focus more on “meaningful connections”. What is a meaningful connection you may wonder… Facebook no longer aims to keep you on their feed as long as it can, but instead focuses on quality time. Thus, users should be much more in touch with their friends, communities and groups than they are part of and, most importantly, truly interested in when it comes to content.


What is the result of this change? A 34% decline in organic reach on average. But that hasn't been the first time we faced such a drop in organic reach...

 Facebook Organic Reach
Decline in Facebook Organic Reach Over Time


In other words, those who were building their community and follower base on Facebook in the “early days” of Facebook leveraged the opportunity to reach almost everyone for free. Today it's totally different.


This strategy applies for more platforms, of course. Instagram (being owned by Facebook) follow the same rules. So do the others… And it makes (economically) completely sense for them.

How to get out of it?

It looks like a huge problem, right? But what if you can use this to your advantage? Focus on great content, optimize according to the data that you get and leverage the latest Facebook formats and you may overcome your competitor pretty soon… Not everyone is able to follow the trend and change the processes accordingly.


Here are some tips to follow to increase your reach:

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10 Facts to Know About Facebook Demographics & Stats

With 400 new users every 60 seconds, Facebook is not only the biggest social media platform, but it is continuously growing. Today, there are more than 2,4 billion users which is roughly 60% of all internet users. Nonetheless, some say its audience is getting older as younger internet users are getting excited about platforms like Instagram, TikTok or Snapchat. In this post, we will dig into the most important Facebook demographics and stats, so that you can get a better idea of who to target while creating your marketing persona and your plan on how to reach him or her.


Having a clear picture of how a channel grows is a key component to starting your marketing plan – promotion and content distribution. If you offer sneakers and target youngsters, relying solely on Facebook may not be the best tactic… Why? This audience is more likely to be found using social media platforms, such as Instagram or Tik Tok. Knowing your audience and stats behind the channels you want to use is crucial.


Let's finally dig into the most important Facebook demographics and stats!

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5 Effective Ways to Sell Houses with Online Advertising

Gone are the days of driving through different neighborhoods and searching for houses and apartments with the for-sale sign. With around 50% of new homeowners finding their new homes online and only 7% finding it through the traditional yard sign it is easy to see why online advertising is becoming very important and effective in the real estate industry. More and more buyers are using the internet to search and find their dream house and it is easy to see why. Today’s technology allows us to search for any corner of the country for properties from the comfort of our living rooms.

So, with everything happening online here are 5 effective ways to sell houses with online advertising.

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40+ Tools for Creating Visual Content on Social Media

It is well-known that visual content is the basis of success on social networks. It’s easier for users to consume pictures and videos, than text. It’s also more visible in a mess of other content. According to some studies, tweets with pictures receive up to 150% more retweets than plain text posts without pictures. So, it is clear that the importance of visual content is steadily increasing and you definitely shouldn't ignore it.


You don't have to worry, you don't need to hire expensive agencies right away. You don't even have to learn to work with complicated and expensive tools, like Photoshop. Fortunately, today there are plenty of free online and mobile apps available to create visual content in just a few clicks.


In this article we will introduce you to 40+ tools that are available on the internet for free. We use these tools on a daily basis, so we can highly recommend them.

Canva

By far the most famous online tool for creating all kinds of visuals, and not just for social media. Canva allows you to create literally everything you can think of — from nice Facebook covers to Instagram Stories to beautiful Infographics. You can choose from dozens of templates and it all works for web browsers or mobile apps.


Vizzlo

Whether you need a simple pie chart or a complex business graphic, Vizzlo's portfolio offers you a broad range of different visualization choices. It works for browsers and it is easy to use. You can enter your data using the simple sidebar, and then choose to import spreadsheets from Excel or Google Sheets. Add the result to your slides and documents or directly share it on all your social media channels.


Graphicriver

An endless collection of various templates, fonts, logos, flyers and much more. Graphicriver is where you can find ready-made graphic designs for almost any digital content. You don't need to hire an expensive agency and create all visuals and graphics from scratch. It is often enough to modify existing templates. This saves you not only a bunch of time, but also money, because the prices of the templates are very low.


Tip: If you are not familiar with editing graphics, try to outsource it via Fivver.


Landscape

Size matters! At least when it comes to social media. Landscape has hundreds of recommended dimensions, sizes and ratios across different platforms and devices. It is easy to get lost in these constantly changing numbers. So try to use Landscape by Sprout, it helps you resize multiple images for your profiles automatically.

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How to Build Your Personal Brand

We’re all used to connecting the term ‘brand' with relationships to companies and products. However, that’s not what we’re going to talk about right now. A personal brand is kind of like a stamp that defines your persona and how people see it. In the past, personal branding used to be only about business cards, logos and websites. Today, it’s much more diverse. (Although websites are still useful for anyone building their brand and if you'd like to know more, you can read about this topic here.) Anyone who has access to the internet and social media can showcase themselves as an expert, build an audience, and attract clients that might be interested in their business. It’s a connection between how you see yourself, how you communicate with others and how they see you. Now, where do you start and how do you build a brand for yourself?

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Why is Affiliate Marketing Effective for Small Business Owners

Is affiliate marketing effective for small businesses? Can this channel help your business get more customers and earn more money? The short answer is yes. The long answer is thoroughly described below, with all the details and explanations you need to successfully jump into leveraging affiliate marketing for your brand or product.

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