9+1 Best-in-breed Tools for Keyword Research

Customers are already searching for your product. Every second, there are 75,000 search queries managed by Google. That's just one search engine. Now add Youtube, Bing, Amazon – the greatest marketplace – and thousands of forums. That means you can get in front of their eyes – to offer what they need or desire.

How can you attract the attention of as many people (your potential customers) as possible? Be excellent in SEO and constantly mine as many relevant search terms (keywords) as possible. 

In order to do that, you need to choose the right tool(s). We've tested many tools in order to generate high-quality organic traffic to our website. Now we'd like to make your life easier by sharing the 9 best-in-breed tools for keyword research so that you can boost your business in 2020 + 1 hint. Here they are...

Spyfu

Spyfu is a complex SEO tool that allows you to track the activity of your competitors or market leaders. When it comes to keyword research, it allows you to show the average search volume of keywords, get suggestions on what else people search, it gives ranking history that shows which domains occupy the top positions and how they do over time. 

Besides that, you can find domains that - if they link to your website – will help you rank high on a desired keyword. Yes, it has a plethora of great tools! 

Spyfu, nonetheless, is not a free tool. Their pricing plans start at 33 USD a month. Besides keyword research tools, which we mentioned, Spyfu offers a variety of other features.

Spyfu Interface

Google Keyword Planner

Google owns all the data from searches on both Google and Youtube. Google Keyword Planner shows you the precise volume of searches for a certain period of time. This data can be segmented by either country and region or device. 

The great news is that this tool is free. The only constraint is that you have to have a Google Ads account.

Google Keyword Planner

The great thing about Google Keyword Planner is that it shows you a search volume trend. 

Look into Google Keyword Planner to see how often people search your brand name. It reflects how your brand is “growing” and how it is recognized by people.
Google Keyword Planner – Trend

Ahrefs

Similarly to Spyfu, Ahrefs offers more features that you can use to boost your SEO. The great thing about Ahrefs is that you can research keywords by platforms like Google or Youtube.

Besides main features like Keyword Research or Backlink Research, Ahrefs offers so-called Content Research, that allows you to catch the buzz around certain topics. 

The pricing starts at 99 USD per month. You can, nonetheless, start with 7 USD for a 7 day trial and see what you can get out of it.

Ahrefs Interface
In order to use these paid platforms for free, get in touch with their support and try to negotiate a free trial. Most of the time, they are open to a conversation.

Keywords Everywhere

This browser add-on that works both with Chrome and Firefox is a great tool to see similar keywords everywhere! If you type a query on Google, this tool shows you similar keywords and its search volume. If you type a product name on Amazon, guess what… suggested keywords show up.


Keywords Everywhere shows you suggested keywords that may appear in your SEO or PPC plan. According to those, you might want to create content on your website, adjust the description of your product or trigger a paid campaign. This extension offers both free and paid features.

Keywords Everywhere

Moz

Moz is an all-in-one SEO tool that not only gives you a plethora of free features, but also educates you on the complicated SEO industry. Its keyword research offers similar features like the ones from Ahrefs or Spyfu. 

What makes Moz great – especially for small businesses – is the “MOZ Local” feature that distributes the information about your local business across all important search platforms. 

Moz is a paid tool that has a few free tools available. The pricing for MOZ Local starts at 129 USD a year, while a basic version of MOZ is available for 99 USD a month or more.

Moz Interface

Ubersuggest

Owned by Neit Patel, an SEO guru, who helps both small businesses and enterprises grow their organic traffic, Ubersuggest is a tool that shows you the search volume for a particular keyword that can be divided by country and language. 

Moreover, this tool shows you a trend throughout the year so that you can see when certain keywords achieve their peak (like winter jackets do in winter). 

Metric “SEO difficulty” helps you uncover a potential to rank high for a particular expression. Thanks to this data, you are able to optimize content on your website so that more people discover your business. You can use this SEO tool free of charge.

Ubersuggest Interface

Google Trends

Are you still with us?  Because here is a Google tool that is totally free! Google Trends is all about, well, trends. Shocking, isn't it?

Do you want to know the 3 key topics on Youtube in 2019? Sorry, Ted Talks and Baby Yoda moments (he made the chart below ;)), but the ones at the top were Music, Songs and Fortnite…Predictable? Perhaps, if you're an avid fan of Fortnite. 

Google Trends helps you uncover trending topics that, again, can help you create engaging content and rank high on search engines.

Google Trends

SEMRush

Let's get back to the tools for which you'd have to pay a bit. SEMRush offers an all-in-one SEO tool that differentiates in a few ways from Moz or Ahrefs. 

Amongst others, this tool gives you a so called, “Keyword Magic Tool” that helps you find relevant keywords, it then groups them to separate them further by topics, picks the most valuable keywords and saves them into the Keyword Analyzer and exports those keywords so that you can play with them on other platforms like Google Ads. The pricing starts at 99 USD a month, so the cost is also similar to Ahrefs or Moz.

SEMRush Interface

KWFinder

Another great tool for in-depth keyword research. The good thing about KWFinder is that it shows you search queries divided into groups: related keywords, autocomplete and questions. 

Nowadays, people are using whole questions for their online searches, not simply one or two-word phrases. In fact, the average search query has 4 words

With KWFinder, you can find so-called long tail phrases – the ones that have a low search volume, but a higher probability of a user's intention to buy or complete any action you desire.

If I search for a “family car”, I probably haven't decided yet, if I truly want to buy a new vehicle or not. Whereas, if I search for a “BMW X7 2019 Black xDrive40i”, I may be much more into making my final decision…

KWFinder Interface

Forums

We've presented many tools (free and paid) to mine keywords that people type in when they search on Google, Youtube or Amazon. But what we haven't covered – until now – are forums. 

You'd be surprised to see how many questions and topics forums, like Reddit or Quora, gather. Is this a relevant source for your keyword research? You bet it is. 

When you create your keyword list and want to find out what catches people's attention, use the forums. Go through the trending sections, read the questions and answers that are considered the best ones to get a complete idea of what to cover in your web content, ad copy or even product development – yes, what people search may guide you on how to create your product roadmap.

Reddit

We promised you 9+1 best-in-breed tools for keyword research to boost your business in 2020. 9 tools have been mentioned. Let's finalize it with one last suggestion. The easiest and most obvious one...

Anything with a Search Bar and Auto-Suggestions

Yes, you are right. This is exactly what I have in mind:

Amazon Product Search

Try to type something into Google, Amazon, Bing, Youtube or any other platform that uses a similar algorithm and see what it suggests. These suggestions are not randomly generated. On the contrary, they are based on similar searches (according to relevancy and search volume). 

Google places these suggestions into two parts: the search field and the bottom of the page:

Related Search on Google


Key Takeaways

  • The odds are, people are already searching for products like yours
  • There is a plethora of tools you can use to do a Keyword Research
  • No matter what you choose, keep in mind that this should be part of your strategy
  • Keywords Research helps you get into your “customer's heads”
  • Thus, you can optimize your content on websites, ads, articles, flyers, …
  • Keyword Research is also a cornerstone of SEO
  • Choose some of the tools above and try out what works best for your business

All in all, you have a complete tool stack to get started with your keyword research! Keep in mind that it is a crucial part of your SEO activities, so make sure to do it properly. Happy searching! 👋

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.