Being active on social networks pays off in the long run. Customers expect you to be active. It is a sign that your business is performing well so they can rely on your services and products.
If you think about an accurate presence in the digital space, this often counts the number of social media profiles. I think you would agree that communicating and publishing content on social media can be a bit time consuming… or the time it takes is well, a lot.
This activity is very important, but can be done automatically. The right tools will help you publish posts in just a few clicks. Moreover, at the right time, because within each social network there are different and more effective times in which to contribute to different target groups.
There are tens, maybe hundreds of tools available on the market that offer different features in different price ranges. This article is a selection of several proven applications that can help you.
Buffer
A well-known and easy to use tool for scheduling your social media posts. This should be your starting point for these kinds of apps. Buffer allows you to connect all major accounts and it’s manageable from your smartphone.
- URL: buffer.com
- Free plan: 3 social accounts, 10 scheduled posts, 1 user.
- Pricing: from $15/ month
Kontentino
When it comes to scheduling posts and getting permission to publish, Kontentino is the tool you need. It's a very powerful management tool focused on collaborating on social media posting and post approvals.
Hootsuite
An all-in one marketing platform. It offers auto-scheduling so Hootsuite automatically picks the right time to post. It even supports the import of hundreds of social media posts at once, in CSV format. With an easy-to-use mobile app, you can manage your content and scheduling on the go.
Planoly
If you are focused on Instagram, Planoly should be in your choice. This mobile app will allow you to visually plan your feed, schedule posts and even add stories. You can reply to your comments directly from Planoly and analyze all data.
CoSchedule — Editorial Calendar
With CoSchedule you can organize your blog and social media content in one place. The editorial calendar in CoSchedule has a great UI, where you can plan posts by drag and drop.
Sked Social
The former Schedugram is now Sked and is a tool for scheduling automated Instagram Stories. In addition to scheduling Stories, Sked also offers Visual Planning, so you can view the wall and see what it looks like without having to add individual posts.
Postify
The biggest advantage of Postify is that it is free. Only when you need to connect 15 accounts or more do you have to pay $9.99 per month. Although, Postify is not the most visually app-friendly application, it does its job and this makes it a very good tool.
Later
Probably the best Instagram automation tool. It also offers the ability to publish to other platforms, but focuses on Instagram the most. It offers a mobile app that captures all setup and publishing.
- URL: later.com
- Free plan: 1 account per platform, 30 scheduled posts, 1 user.
- Pricing: from $9/month
Scheduling for Facebook
Even Facebook itself offers a feature to schedule your posts. Just create a post in Publishing Tools, select Schedule and pick a date. It is that easy. There's only a small problem, because it doesn't allow you to publish a post into multiple social media profiles. But still, scheduling multiple posts, as opposed to one per day, can still be an excellent time-saver.
TweetDeck
If you are focused on Twitter, TweetDeck could help you with scheduling your posts. It is an app directly from Twitter. It has some basic features, but it is easy to use.
