One of the prerequisites for a successful Instagram profile is consistency when it comes to adding content. It is ideal to add 1 to 3 posts per day. The industry average is 1.5 posts per day, so if you aim to follow the same rule, you should do well.
We all know very well how difficult it can be to constantly create new and compelling content. That's why we've put together 15 tips for content you can share and create as a real estate agent.
Tell People You Sold a Property
Did you sell a house? Tell people. It's not only a success, but also confirmation for others that you're an expert and can sell their properties.
Live Stream House Tours
You probably organize home tours. With a mobile phone, you can simply make a live stream through Instagram, in which you walk through the house, describe its advantages in your own words and show it to potential or current clients. The live stream, unlike a regular tour, can reach a larger number of people. Don't get me wrong, it is certainly not a substitute for real house tours. But it can help you reach people who aren’t able to come, which is definitely a bonus for you!
Live Stream from The Neighborhood
You will probably agree that the neighborhood of the house is one of the most important things to consider when buying a house. There is nothing easier than walking around with a phone in hand to show customers where the house is and what is nearby. Livestream that is done well can give them a real sense of the area.
Make Quizzes and Polls
This is a very simple and engaging thing you can do. Making quizzes and polls in Stories, or even as part of regular posts is a great way to increase your engagement with people.
Chat in Stories
Now you can add the Chat feature to your stories. It means that everyone can join a group and chat with you or other participants. You can use it as a weekly FAQ or for just a limited time to answer your followers' questions. It's personal and engaging.
Share Existing content
There is plenty of interesting content on Instagram. And this is an advantage for you, because you can easily share the posts you like and show your followers interesting content that they enjoy. Sharing others' content and mentioning their accounts also increases awareness of your account.
Interior Tips
Give people tips and ideas for interior design. People like this type of content. Take advantage of existing Instagram content and just share it on your network.
Use Canva Templates
If you don't have your own style yet, don't worry. Canva and its templates can help you. It offers hundreds of hand-crafted templates ready to edit directly on your smartphone.
Share Your Posts in Stories
Instagram's algorithms can cause your newer posts to get lost among others and therefore, get less attention. Share your posts in Stories to let followers know about them. You can add some text and an attention-grabbing sticker to highlight your latest posts. Your audience can then view and interact with a post with just a single click.
Add a Photo Gallery
Any post can contain up to 10 pictures. When presenting a house, it must have this feature because people want to see the house from different angles and in detail. So, go ahead and add more pictures.
Use an Ultra-Wide Lens
You may know that new smartphones have an ultra-wide lens. Are you wondering what it is for and why you should use it? In practice, you are able to capture more of what you are taking a photo of. You will appreciate it when taking pictures of the interior of a house. It also creates an interesting visual effect that is not so common on Instagram, so you can differentiate with it.
Tips for Buyers and Sellers
People are naturally curious. Provide them with tips on how to prepare a house for sale, explain the buying process of a property, or share tips on how to improve houses for first-time sellers.
Answer Customer Questions
What do customers always ask you? Prepare content with your expert answers. It could be done on a live stream, in Stories or as a regular post.
Interview Happy Clients
A happy customer is the best marketing. Record a short video in which you ask your customers how satisfied they are with your services. Of course, with their permission first, post the video to your Feed or as a Story.
Ask People for Action
One of the main conditions for the growth of your profile is user activity. Don't be afraid to call people to action. Invite them to tag friends or comment on your posts.
Anything else you'd add? Let us know! 👍
