Hype vs. Trend – What Really Matters for Your Business?

AI, Chatbots, Blockchains, self-driving cars, cloud-computing... You have probably heard of all of those, right? Do these terms represent a trend or a hype? What is the actual difference between those two words? And are they important for you, as an entrepreneur, who's just getting started? These are probably the questions that jump to your mind when hearing these buzzwords.

There is a HUGE difference between what stays and what doesn't when it comes to new technology or inventions. In other words, not everything will stick and change our behaviour. This is how we can define our keyword, trend: as a change in the behaviour, habits or ways in which things work. It is a constant change. Let me explain the trend in a graph, as I am a visual learner and a numbers freak…

Trend Line

On the other hand, a hype is something that simply occurs and fades away… without any lasting impact. If I spoke in graphs, a hype would look like this:

Hype Line

When the terms are clarified, let us look at the history and point out some of the trends and hypes we, as humans on this earth, have been through…

1950 – Year when the first credit card was introduced

Presented by Diner's Club, the very first universal credit card came to use and was accepted by some establishments. Had it been just a hype, no one would be using credit cards today… Non-cash payment instruments play a huge role in our lives today – this trend changed our behaviour for good.

Imagine a bank not issuing a credit or debit card after opening an account in this day and age – basically a business that did not catch the trend. This bank would definitely not survive in today's world…

2018 – The word shared economy was loudly spoken for the first time

… and it has changed the way we travel, transport ourselves and purchase goods. Startups like AirBnB or Uber have shown us there is a new way of ordering a taxi or renting accomodation for just a few nights. Have classic taxi companies had to react to this change? You bet they have!

You can probably guess where this is heading. There are a plethora of examples of trends that have changed our lives. These are real changes that – if businesses ignored them – could be very harmful to their future success. 

Now – Podcasts, home voice assistants and voice orders

Here we go. 2020 and podcasts, home voice assistants, voice search, voice order and – you nailed it – everything that has something to do with voice is slowly changing the way we behave. Is this something you should keep an eye on? I believe so. Is this something that is about to change / threaten / boost your business? That truly depends on your business industry and approach.

On the contrary, hype can calmly be ignored (or shortly leveraged). Do you remember the Bitcoin bubble in late 2017? 

If not, let me briefly explain. Bitcoin is a cryptocurrency that was invented in January 2009 by Satoshi Nakamoto. Its price had been slowly rising. In 2017, one Bitcoin was worth around 20,000 USD- with no real value behind it! In other words, so much money was invested in this currency that the actual price rose rapidly. An easy economic rule: when the demand rises (while the offer is limited), the price goes up. But what is crucial, is the value behind it. There was no value at all. And in January 2018...BOOM!

Bitcoin Chart (2018)

Identifying hype and trend can be crucial for the survival of your business. But no one really tells you how to get started. Well… any kind of concrete facts or written manual would mean that there is a way to predict the future.

But there are some ways to prepare yourself. As Gartner puts it: “Three key factors will ultimately enable you to identify the potential impact of a particular technology trend on people, business, IT and the technology market:

1. New value. Identify clear business opportunities that this technology trend could help exploit, or challenges that it could help solve to produce better business outcomes.

2. Level of digital disruption. Decide whether adopting this trend would mean changing your organization’s business model or inventing a new one. Could this new trend replace existing technologies or ways of doing business? How could this trend disrupt the technology market? Although, there will probably be opportunities for new providers, new trends can disrupt the services and performance of existing providers on which your organization may rely.

3. Type of impact. Investigate whether the trend’s impact will be felt only within your organization, or whether it will have an external impact on your organization. 

Yes, you have to know your business and industry perfectly in order to answer those questions. If you decide to simply ignore everything that goes around you, you may get kicked out of business soon… But if you learn, build on your knowledge and keep an eye on the current trends & hypes (as you may not recognize them at the beginning), your chances will rise.

Build on your knowledge. Do not pay attention to what does not affect your business, but be aware of something that does or has the potential to do so.

We at groost.com are leveraging online advertising for small businesses, which has shown to be a strong trend that is here to change many industries. In 2018, for the very first time, 50% of the world's population was online. Never before has the percentage of people with access to the internet been so high. And guess what… The number is rising. Is this a trend or a hype? You are now able to answer the question for yourself.


Key Takeaways

  • Don't get lost in buzzwords, learn to identify what matters for your business.
  • Learn from history and look at some of the key trends that changed our lives.
  • Identify new value and business opportunities.
  • Decide whether adopting this trend would mean changing your business model.
  • Identify the magnitude of the trend as soon as possible.
  • Never stop learning.

Are you up to date with what's on trend for 2020? Check out Gartner's research here. 👌

Facebook Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Facebook Targeting Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Instagram Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Linkedin Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Twitter Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Youtube Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Pinterest Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Google Search Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Google Display Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Amazon Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Bing Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Quora Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
TikTok Guide
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Facebook Cheat Sheet
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Instagram Cheat Sheet
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
LinkedIn Cheat Sheet
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Twitter Cheat Sheet
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Youtube Cheat Sheet
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Pinterest Cheat Sheet
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
TikTok Cheat Sheet
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Newsletter
Subscribe now and don't miss any helpful update from the world of online marketing.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Campaign Revision
Download ebook. Now for free.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Top Instagram Influencers by Industry
Instagram is the nest of influencers. Makeup tricks, fancy cars, fitness tips, delicious food, the latest games and so much more that people post and talk about all in one place.
Interesting Facts
Influencers
Read More >
14 Social Media Content Ideas for Barbers, Cosmetic and Nail Studios
Are you consistent in creating and posting content? Read about the 14 content tips for your social media platforms if you are running a barber shop, cosmetic or nail studio.
Best Practises
Local Business
Read More >
5 Effective Ways to Sell Houses with Online Advertising
Gone are the days of driving through different neighborhoods and searching for houses and apartments with the for-sale sign. With around 50% of new homeowners finding their new homes online...
Real Estate
Best Practises
Read More >
The Ultimate LinkedIn Cheat Sheet
If you are new to LinkedIn or not familiar with it, our Ultimate Cheat Sheet will help you understand all the features and principles of this professional social media platform.
LinkedIn
Read More >
Next
1 / 17
Facebook Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Facebook Targeting Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Instagram Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Linkedin Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Youtube Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Pinterest Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Google Search Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Google Display Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Amazon Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Bing Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Quora Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
TikTok Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Instagram Cheat Sheet
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
LinkedIn Cheat Sheet
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Youtube Cheat Sheet
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Pinterest Cheat Sheet
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
TikTok Cheat Sheet
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Campaign Revision
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.
Awesome! We'll get back to you asap.
Oops! Something went wrong while submitting the form.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.