How to Target People According to Their Location on Facebook or Instagram

Are you opening a new local business? Or do you run a small hot dog stand and want to sell more of your delicious repast? How do you catch potential customers that are near you? How do you target people according to their location? 

Imagine that  your stock is full of T-shirts that say, "I ♥ Boston" and you want to sell them. What is the best way? Target the real Bostonians or people that travel there!

Facebook simply allows you to target people according to their geographic locations. You can sort your audience broadly or very specifically. That means you can target the whole country, state or region, city, zip/ postal code, and if you have a store, you can use the option for your very own business address that can be set on your Business Manager page.

Facebook Targeting

It is possible to target people by typing the location and dropping the pin within a given radius, or you can target multiple locations within a single target group.

Radius-Based Targeting

One interesting feature is that Facebook sorts the audience into four sections:

  1. Everyone in this location: People whose current city on their FB profile is the location you choose, as well as anyone determined to be in that location via mobile device. 
  2. People who live in this location: People whose current city on their FB profile is within that location. This is also validated by IP address and their FB friends’ stated locations. 
  3. Recently in this location: People whose most recent location is the selected area, as determined only via mobile device. This includes people who live there or who may be traveling there. (You probably won't sell them anything anymore).
  4. People traveling in this location: People whose most recent location is the selected area, as determined via mobile device, and are greater than 100 miles from their stated home location on their Facebook profiles. (They might fall in love with your house for rent, or with your hot dogs, or even with the whole city, so they buy the t-shirt!
Location Types
You can also exclude specific locations from targeting. Why would you do that? If there is a neighbourhood whose inhabitants are your daily diners, you don't have to push them to come to your hot dog stand. Spend your money on those who don't know your tasty dish.
Excluding Location


Key Takeaways

  • Geotargeting is extremely helpful, especially for local businesses.
  • You can target tourists.
  • You can exclude people from your target audience according to their given locations.

You can target people according to their interests or demography. We have prepared an article about interest targeting as well as an ebook that sums up this vast topic.

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Facebook Guide
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Facebook Targeting Guide
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.