How to Target People According to Their Interests

Have you ever wondered about how it is possible that you actually like the products you see in your feed? That is because of targeting. You should always know who you are talking to. Who is your buyer persona? If you know it, you can tell Facebook exactly what your potential customers are like and Facebook will target them.

Facebook allows you to target:

1. custom audiences 

2. lookalike audiences 

3. saved audiences

The saved audiences are our topic in this article. Those are the audiences that you can define by choosing people’s interests or location, demographics, used devices, income level, etc

You can create Saved Audiences both in the campaign setup phase or in the Audience Manager. To narrow or broaden your audience, you can combine those as much as you like. Regarding demographics-based targeting, you’ll get plenty of topics to refine your audience based on many options. The basic 3 are: Age, Gender and Language. That’s easy.

Location targeting allows you to pick the whole country, a city, or a specific radius around a pin you drop on the map. Imagine you are a realtor and you have a perfect house to sell in California! As an example, you can target people currently traveling or planning their next trip right there…

📖 Read more about location targeting

Facebook Targeting in Ads Manager

What is interesting here is the interest-based targeting! Interests are one of the best (and easiest) targeting options. They allow you to target people interested in a specific subject related to your product. Doesn’t it sound like a good option to target people interested in your competitors or the market segment you are in?

To target people based on interests, you can either browse the menu with hundreds of interests or simply type some of them in and see what Facebook can suggest and offer you.

Everytime you edit your audience, you can check your potential reach and estimated daily results based on your campaign objective.

Facebook Interest Based Targeting in Ads Manager

Pretty much everything is summed up in the picture above

How does Facebook know? The interests are based on its users’ likes, apps they use, Pages they’ve followed and more. Adding more than one interest will target people with at least one of them so you can broaden your reach.

Behaviour-based targeting allows you to target Facebook users by their purchase history, events they were interested in, personal anniversaries, etc. This data is gathered by Facebook analyzing many factors and also using external data sets.

To save time, save your audiences, so you can always use them again. Copy them, make small changes and then, just like that, you will have a brand new one.

You can include or exclude people based on other kinds of information or connections e.g. ads they click, pages they engage with, the mobile device they use or the speed of their network connection. Interesting, huh? You can read more in this Facebook article about best practices for detailed targeting.

Key Takeaways

  • There are different ways to target your potential customers.
  • There are a vast number of interests you can pick from to target.
  • You can exclude some interests from your target audience.

Did you like my article? Let me know! 👋

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.