How to Dominate a Local Google Search for as Little as $6

Having a local business essentially means that there is a hyper-focus in your marketing activities. You can use greater precision to find your customers. When it comes to marketing, the key is to get the most out of any channel that gathers your customers. Today, we'll speak about Google search ads. And not only that. We'll introduce easy tactics to dominate a search engine for just as little as 6 bucks.

Yes, that's correct. Even a small marketing budget can be used for business growth. Online is not only for the big fish. Especially when it comes to search listings.

Say you have a local business, such as a yoga studio, barber shop, restaurant or a coffee shop. The odds are that people probably already search for businesses like yours. Let's look at what shows up when people search terms related to “yoga in New Orleans.”

Suggested Search Terms by Google

If you have a yoga studio in New Orleans, guess what... You want your website or social media to pop up when people search for a term like this. Google search ads help display your website or social media page at the top of the search – with the “Ad” label.

Google Search Ads
Find out what people search on Google via free tools like Google Keyword Planner or Ubersuggest.

Before we jump into concrete details of what you can achieve for such a small budget, let's summarize what has to be done first:

How We Dominated Google Search With Only $6

Say you run a bakery shop in London. After you check the data in the Google Keyword Planner, you'll find out that the term “bakery near me” is searched more than 12,000 times per month. That's pretty huge, right? Moreover, the competition is low, which positively influences the unit cost – cost per click – of your ad. Look at the results we got when we ran such a campaign.

Google Search Ads Results – Bakery Shop in London

In other words, we showed the ad to people who searched for “bakery near me” and were in London at that exact time.

What you see above is the Google Ads interface. The campaign spent less than $6 and ran throughout the whole month.

Here are some of the main metrics we got:

  • The ad showed up 1,093 times
  • It brought our client 73 website visits, of which 90% were completely new visitors
  • The average cost we paid for one click was $0.08 
  • All that for less than a price of a lunch menu ($5.85)

Interested in seeing another example of such an ad? Here you go.

In January 2020, we ran a campaign to promote a yoga studio that lies in the heart of Prague. The campaign ran for a whole month and got our client some astonishing results. Again, the investment was 910 CZK which is equal to around $36.

Google Search Ads Results – Yoga Studio in Prague

To sum it up, here is what our client got:

  • The ad showed up 5,106 times
  • It generated 215 clicks
  • The average cost we paid for one click was $0.16 
  • The total investment was $36 
  • Most importantly, our client reported that it generated new yoga studio visitors 🥳

Your case might be slightly different according to your budget options, but one thing remains clear. You can easily promote your local business on Google without having to spend thousands of dollars on marketing.

Such campaigns that promote your brand should run continuously, not only for a limited period of time. You can, of course, adjust them based on your timely limited offers.

The key is, of course, to inspire website or social media visitors to take a desired action: your store visit. That's closely related to what your website or social media profile looks like and is, therefore, a completely different story. But the fact that you showed your business name and outlined your unique selling propositions – things that make you better than others – to more than 1,000 people counts too and will, eventually, transfer into dollars in your pocket.

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Key Takeaways

  • Today, more and more people search for terms that end with “near me”.
  • Ads on Google are a great way to promote your local business.
  • You can get started with a very low budget and increase it based on your results.
  • Put energy into your website and social media before running such campaigns.
  • Campaigns that promote your brand should run continuously.
  • Rely on tools like groost that help you launch and manage your ads.
  • Analyze the results of your campaigns and optimize based on their performances.

We introduced one of our Google campaigns that worked well for a local business. We found out that people already search for what our client offers and easily leveraged that fact through a Google ad. You can do the same. With as little as a few dollars a day and, thanks to our tool.  And you can do this all with very little marketing knowledge. So what stops you from getting started now? 😎

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.