How to Find and Engage Your Target Audience on Instagram?

If you are reading this then you have probably heard of Instagram. It is one of the most popular social media platforms in the world. With over 1 billion monthly active users and more than 500 million daily users.Nowadays more and more businesses are using Instagram as a key marketing tool when it comes to online marketing.

 

But it is important to do your research and learn the ins and outs about marketing on Instagram. So you can enjoy all the benefits it has to offer and create the best possible marketing strategy to ensure great results.

 

Your main objective is to find your target audience and engage with them in the best way possible. This is achievable by using a number of key tactics and data which are all available to you via Instagram. Studying this information will help you come up with the best marketing strategy for your business. Which will help you reach your targeted audience to ensure you are offering your product or services to the right people.

 

Sound interesting. Here are the key methods to finding and engaging with your targeted audience on Instagram.

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Finding your target audience

1. Create a buyer persona

If your business is already up and running, you must probably already have a buyer persona. Meaning you have a clear understanding and profile of what your typical customer looks like for your business. That same information can be reused to define your targeted audience on Instagram. There is no need to change anything. Here are some key questions to ask yourself when it comes to creating a buyer persona:

 

1. What am I offering?

2. Who is meant for?

3. What is my audience looking for?

4. How to attract my targeted audience?

 

2. Research and collect important information

Thanks to the help of Instagram Insights you can learn more about your followers. Find out what content is performing well and resonating with your audience. This will give you an insight into how specific posts and stories are performing and how people are engaging with them. Instagram Insights lets you view information about your:

- Content: Gives you information on performance, engagement and reach from your posts, stories and promotions.

- Activity: Gives you information about your profile. Let’s you know how many people have visited it. The amount of website clicks and how many people have seen your content and how they found it.

- Audience: Gives you important information about your followers and audience. Such as age, gender, location and follower growth.

 

Another way to find important information is through your followers. Simply by checking the profiles which are liking and engaging with your content and profile. You are able see your followers, what they are interested in, likes and who else they are following. This can give you and an insight into your audiences behaviour which in return can help you adjust your strategy.

 

The same formula can be used when it comes to checking out your competitors. Learning and finding out information about your competitors can be very useful. By looking at their followers, what they are posting and how people are engaging on their page can give you very useful information. Never be scared to do research on your competition.

 

Using this information correctly and combining it with your buyer persona will give you an insight into your target audience and help you reach them effectively.

 

3. Audience feedback

Using Instagram polls can be very helpful. If you are researching your targeted audience why not ask them what content they would like to see. Follower feedback is important. Even though they are already following you for a reason, because they are interested in your content. It doesn’t hurt to ask your followers if they are enjoying the content and what would they like to see in the future. You can also create polls to find out your followers interest such as hobbies, likes, dislikes, preferences, etc.

 

You can use the same method in your posts by asking questions in your captions to collect valuable feedback and also increase engagement in the comment section.

Engaging your targeted audience

1. The use of hashtags

Hashtags are one of the main ways to increase your reach on Instagram and get you in front of the right audience. Using the right hashtags on your posts and stories is crucial. Your targeted audience should have the same interests as you. This means they follow and like the same hashtags that you use. So, make sure you do your research and use the right hashtags to ensure your targeted audience and potential clients find you.  

2. Post at the right time 

Timing is crucial. Posting at the right time is very important. Make sure your audience is well awake and online when you post and share content. There is no point of posting content when your followers are fast asleep. For example, posting according to the European time zone when your targeted audience is in Pacific time zone.

 

3. Location tags

Location tagging can also be very useful. If you want to target by location don’t forget to add locations to your posts. This feature allows you to tag posts with a location which helps the post appear in relevant searches, increasing the visibility of them to your targeted audience. So, people who are searching for content or events in your location will see your posts and stories. Increasing the possible engagement with them.

 

4. Create engaging content

Make sure to post engaging content for your audience. Pictures, videos, polls and stories can all lead to increased engagement. This will also allow you to keep their attention. By letting your followers interact with your content by liking, sharing and commenting on it. It is important to keep a certain level of quality when it comes to your content and stick to what you are best known for. In this day and age people can lose then interest very quickly, especially online. If they start to notice a drop off in the quality and quantity of your content they will start searching for a replacement.

 

5. Response time

Since the introduction of the internet people have become used to instant gratification. People want instant replies and answers. Being responsive is key. Just like in creating engaging content it is important to keep your audiences attention. By replying to direct messages and comments you will make your followers and potential new ones feel important.

 

6. Influencers

Influencers are a big part of Instagram. Influencers have accumulated hundreds and thousands of followers by being relevant in a certain field on Instagram. Lots of businesses use influencers to promote their brand and products. By siding and partnering with the right influencer you can create a long-lasting relationship which will help you reach your targeted audience through them. Finding the right influencer can be tricky but if you do your homework it can be a great way to promote your business.

Conclusion

Finding your targeted audience will take time. There is no quick way around it. So, before you start paying for ads make sure you know who you are targeting. Once you have found your audience it will make your life much easier. You will be able to start creating content and promoting your business. This will all lead to creating a great marketing strategy and help you grow your business.

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How to Find and Engage Your Target Audience on Instagram?

If you are reading this then you have probably heard of Instagram. It is one of the most popular social media platforms in the world. With over 1 billion monthly active users and more than 500 million daily users.Nowadays more and more businesses are using Instagram as a key marketing tool when it comes to online marketing.

 

But it is important to do your research and learn the ins and outs about marketing on Instagram. So you can enjoy all the benefits it has to offer and create the best possible marketing strategy to ensure great results.

 

Your main objective is to find your target audience and engage with them in the best way possible. This is achievable by using a number of key tactics and data which are all available to you via Instagram. Studying this information will help you come up with the best marketing strategy for your business. Which will help you reach your targeted audience to ensure you are offering your product or services to the right people.

 

Sound interesting. Here are the key methods to finding and engaging with your targeted audience on Instagram.

Read >>

40+ Tools for Creating Visual Content on Social Media

It is well-known that visual content is the basis of success on social networks. It’s easier for users to consume pictures and videos, than text. It’s also more visible in a mess of other content. According to some studies, tweets with pictures receive up to 150% more retweets than plain text posts without pictures. So, it is clear that the importance of visual content is steadily increasing and you definitely shouldn't ignore it.


You don't have to worry, you don't need to hire expensive agencies right away. You don't even have to learn to work with complicated and expensive tools, like Photoshop. Fortunately, today there are plenty of free online and mobile apps available to create visual content in just a few clicks.


In this article we will introduce you to 40+ tools that are available on the internet for free. We use these tools on a daily basis, so we can highly recommend them.

Canva

By far the most famous online tool for creating all kinds of visuals, and not just for social media. Canva allows you to create literally everything you can think of — from nice Facebook covers to Instagram Stories to beautiful Infographics. You can choose from dozens of templates and it all works for web browsers or mobile apps.


Vizzlo

Whether you need a simple pie chart or a complex business graphic, Vizzlo's portfolio offers you a broad range of different visualization choices. It works for browsers and it is easy to use. You can enter your data using the simple sidebar, and then choose to import spreadsheets from Excel or Google Sheets. Add the result to your slides and documents or directly share it on all your social media channels.


Graphicriver

An endless collection of various templates, fonts, logos, flyers and much more. Graphicriver is where you can find ready-made graphic designs for almost any digital content. You don't need to hire an expensive agency and create all visuals and graphics from scratch. It is often enough to modify existing templates. This saves you not only a bunch of time, but also money, because the prices of the templates are very low.


Tip: If you are not familiar with editing graphics, try to outsource it via Fivver.


Landscape

Size matters! At least when it comes to social media. Landscape has hundreds of recommended dimensions, sizes and ratios across different platforms and devices. It is easy to get lost in these constantly changing numbers. So try to use Landscape by Sprout, it helps you resize multiple images for your profiles automatically.

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6 Reasons Your Online Advertising Brings No Results

Let’s be honest — some online ads simply don’t work. At least we think that they don’t. Or better put, we judge them before knowing the real reason they don’t… Now, there are almost unlimited ways to reach your target audience on the internet: targeting people who search on Google with your search ad, capturing people’s attention with your promoted social media post, direct messaging on LinkedIn or creating a short video on Youtube. There are many channels and many types of ads that can use to target your potential customers.

But why the heck don’t they work for you? Many businesses have rapidly grown thanks to online advertising and yours hasn’t. What is it that makes your campaign inefficient?

First of all, be clear on the problem you are facing. What metrics say that your campaign is not working? Is it the ROI (return on investment — easily put, how many dollars are you making out of 1 dollar you invest in the ad), cost per lead (in case of lead generation campaigns) or number of people your campaign reached? When reporting on your marketing efforts, make sure to be as precise on the desired metrics as possible. “Thoughts” are the worst reporting tool.

Secondly, who is running your ads? Is it you who has access to all the important metrics and reporting or do you outsource ad management to someone else? If so, are they fully transparent on the process of a campaign setting? Do they let you “watch the chef while cooking”?

Let us be clear: this point is crucial. Online advertising is not a black box. It truly works and increases the ROI if done well. But if not, there is no positive ROI, just money thrown out of the window… What I am trying to say is, that there will be plenty of companies charging you for the ad management who are not truly willing to help you. As a result, your campaign ends up being inefficient.

Let’s say you are running the ads on your own and still suffering from lack of efficiency. We won’t let you down. We’ve prepared a few points which — when done well — will increase your ad efficiency.

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3 Steps to Start Advertising on Facebook

Facebook is the biggest social media platform in the world with over 2.4 billion monthly active users and still increasing every year. As more and more people and companies adopt online advertising it is easy to see why social media has become a key tool to help different businesses grow and reach new potential clients. It is impossible for up and coming businesses to ignore the importance of Facebook in this day and age. With a variety of different types of ads at your disposal from pictures to videos and many more which will help you reach new people and increase your online presence. The fact is being on Facebook can make your life much easier when it comes to online advertising. You just need to setup the right marketing plan and with the help of Facebook start growing your business.

So, if you are interested in advertising your business online. Follow these 3 steps to start advertising on Facebook.

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How Can You (Effectively) Generate More Quality Leads Through Instagram?

Instagram, one of the most famous social media platforms based mainly on visuals, is currently used by more than one billion users and the number is only growing. That, needless to say, represents a great opportunity to reach the audience you haven't reached yet. One of your marketing goals might be to generate quality leads and Instagram may be the channel you want to use. Now the key question is how to effectively leverage this platform so that you generate valuable leads at a reasonable cost. There are ways. 


First of all, you need to consider if Instagram is a channel for you and your type of business. If you can't think of a way to showcase your products or services, show your personal story or share something from “behind the scenes” in a VISUAL way, Instagram may not be a good fit for you. Similarly, if your audience is not present on Instagram, consider other channels for your communication mix. Try to look deeper into LinkedIn or Facebook which represent opportunities to generate leads too. 


On the other hand, if you figure out a way to leverage its visual style, Instagram is a great fit for connecting your potential customers with your brand. 62% of people say they have become more interested in a brand or product after seeing it in Stories. That's just one placement. If you effectively leverage all of what Instagram offers, people will love you (and your brand).


Let's finally jump straight into ways to effectively generate more quality leads through Instagram!


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