4 out of 5 restaurants are already using social media platforms. You are probably one of them, so we don't need to explain why it is crucial for your business.

But, are you consistent in creating and posting content? We at groost are fully aware of how much effort and time you have to put into a day-to-day agenda and finding some quality time to focus on generating ideas for content might be hard.

Here are 18 tips for your social media content:

1. Testimonial or Online Review

A lot has been said about the importance of online reviews for local businesses.

📖 Try this Google app for generating awesome graphics and stickers based on real online reviews of your business in Google.

2. Interior

Show people what the inside of your business looks like. It helps them to better understand what they can expect when they visit your business.

If you have one of the latest smartphones with a wide-angle lens, use it for capturing stunning interior photos.

3. Recipes

Do you have any special dishes? Share your recipe. People can then discover how difficult it is to cook, and they will recognize your true value.

Record a short video of your chef preparing a dish with a comment. Use Apple Clips app to add captions automatically. This also gives people an inside peek of your business and let’s them meet (virtually, of course) the actual people who make up your team.

4. Behind the Scenes

Allow people to sneak into uncommon places. Show followers the magic behind a food or the complexity hidden in every cup of coffee. This kind of content is very popular due to its educational touch.

Why not to try a Live Stream walk-through using Instagram or Facebook?

5. Menu

It's obvious, but not so many businesses do this. Tell people what they can order at your place. Maybe you can tell a story behind a selected meal, and suddenly you have content for weeks.

Share it in your Stories and then save it permanently to your profile.

6. Features for Restaurants or Cafés 

Does your branch have any special equipment? Tell people. Even the information about parking or a kids' playground can encourage people to visit your business.

7. Upcoming Events

Not just events held at your place, but also other local events. Maybe you can make a list of local concerts near your bistro and invite people to have a great time with friends at your place after the show.‍

8. Staff Profiles

Who are the people behind your business? Introduce your colleagues. An added bonus is that posts with faces usually get significantly higher engagement.

9. Promote Your Vegan, Vegetarian or Gluten-Free Products

If you offer dairy-free, vegan, gluten-free or any other special kind of meal, highlight it with a post or a Story for your followers to see. For people on a specific diet, this can be crucial information.

📖 Try promoting your post with a paid campaign. See, how we help our client to get 73 relevant web visits for less than $6.

10. Show The Origins of Your Ingredients

If you care about quality ingredients and local suppliers, take advantage of that and post it online. 

11. Hiring New Employees

Let your followers know you are hiring new employees. Who is a better candidate than one of your fans? Unlike job portals this is free and you can even promote a post to get more attention.

12. Poll

Ask people about their opinion,  a new menu item or anything else. Polls are very popular due to their simplicity. Facebook and Instagram have a special feature for it, so be sure to take advantage.

13. Share UGC

Show that you care about your customers and share their Stories and other posts. It's authentic content, which is very important for over 90% of customers who are considering a purchase.

These posts also have up to a 4 times higher CTR – click through rate. 

14. Received Awards

Did you win any awards? Find ways to post it across all your channels. It's proof that you’re awesome!

15. The History of Your Location

Does a building nearby where your business is located have a special history? Show it. It's a great example of educational content and helps you build a relationship with your customers and your local community.

16. Local Attractions

Take advantage of local points of interest and give your followers recommendations for places to visit, which can then end in your café or restaurant.

Make it a regular series and share one tip every week.

📖 Do you have a restaurant or café near any publicly known attraction? Try to target visitors based on their location to promote your business.‍

17. Special ingredients

Are you using any special ingredients in your recipes? Showcase this to the world and tell people why you use it.  Explain why it is so special or share any other not publicly known insights. 

18. Q&A

I bet your customers have many questions about your business. Flip them into social media posts and provide valuable information.

Have fun experimenting with different types of content. Just bear in mind, that consistency in posting and the value of your content should be your number 1 priority. ✌️