Benefits vs. Features: The Key to Selling Your Products

Many business owners make one big mistake when showcasing their products to potential customers. They focus on the features of their products, not the benefits. What does that mean exactly?

Let's think about the features that a mobile phone can have: screen size, memory size, camera resolution, or the capacity of the battery. All these are features of the product. On the contrary, the product benefits focus on how the product can help make customers' lives better.

Feature: 7" screen

Benefit: Watch your favorite movies or series on your phone thanks to the large screen.

Feature: 512 GB internal memory

Benefit: Store all your photos, music, and movies on your phone and always have them with you.

Feature: 12-megapixel camera resolution

Benefit: Capture all of the important moments in your life in the best colors and including the tiniest details.

Feature: 3.000 mAh battery capacity

Benefit: Never run out of battery in a moment when you need to send an important message or take a great photo.

Can you feel the difference? Features are important. You definitely need to have them on the product detail page. Nevertheless, product features do not sell. When you tell the customer the benefits, you give them the reason to buy the product or evaluate whether it is the right fit.

Do a simple exercise and take any feature of the product and try to translate it into a benefit. How will this feature change my customer's life? What value does it bring to the customer? How can my customers benefit from this feature in their every day lives?

Be different, show benefits first. Most of your competitors focus on product features. On the other hand, if you show the benefits first, it will help you create value for your customers and stand out from the crowd of other online stores where you find all the same copy-pasted product details.

So, do you understand the difference between benefits and features now? Give it a try and let us know how it worked for you! 👋

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.