Have you been wondering which format is the best to use for promoting your business news on Facebook? This article will briefly explain the difference between the main Facebook formats and what to use each of them for. You will find out how to create them, as well as, handy info to stay relevant and entertaining for your customers.
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Profiles
Profiles - A profile is a place on Facebook where you can share information about yourself, such as your hobbies, pictures, videos, current city, hometown and daily events. It is principally for personal usage.
Once you have a profile, you can create any other format by picking the suitable one from the dropdown menu, as shown in the screenshot. But which of them is the best for you?
Remember: Despite the fact that Facebook prefers communication between users and therefore, it oppresses business pages, groups and events, you should not use personal pages to promote your business. That might be confusing for your customers and it is not professional.
Pages
You need a profile to create a Page. Pages allow individuals or groups of them, entrepreneurs, public figures, businesses, brands or NGO's to connect with their friends, fans and customers. When someone likes or follows a Page on Facebook, they can then see updates from that Page in their News Feed. Bear in mind what kind of page you manage. A page that is not related to any business e.g. community page or a page that aggregates all family members can be filled up with everyday life pictures e.g. your honeymoon sunset collection, kids with chocolate (or glue) all over their body or some organizational information about the upcoming costume party in your neighborhood. The business page should always be about your business. You can post any promotion, funny story, new opening hours, or whatever you find relevant there.
That basically means the page is a profile of the company, and it needs to remain relevant. Your posts should be entertaining, educating, engaging and last, but not least, valuable.
Groups
Same as for pages - You must have a profile to create a group or help manage one and you can link the group to your business page. Why would you run a group? Because people love to chat about what they find interesting with other people. In Groups, people communicate about shared interests with other interested people. A group can be created for anything — for marketing tips for small business owners or real estate agents (those are groups I personally manage :), for husky puppy lovers, for people from a specific neighborhood (so they can all share their impressions about the new French bistro on the corner) — and customize the group's privacy settings depending on who you want to be able to join and see the group. The people will see the updates after joining the group in their News Feed. Groups can be public or closed - potential users need to send a request to join. Groups can also be private. You can close it with a feature that hides the group in searches.
Events
Any person with a profile can create an event, but only a page can create recurring events. To share your business related event, you should add your Facebook event under your business Facebook page. Your event is strongly recommended to be visible and talked about on your Facebook page, because your audience is right THERE. From the page, you can help encourage the interested people to visit the event page. The specific information will be seen in the event itself, so only those who are interested will see it and your business page remains relevant for others. Remember, Facebook events have an event venue and an event date, and after that event date expires, the Facebook event expires, as well.
Having said this, it is not efficient to invest too much time into building up your Facebook event. What you want to do is grow an audience under your Facebook page because you can engage with them at any time.
Remember: Never use a personal profile for business. Don’t have a business page yet? Follow Facebook’s easy guide to setting up a business page. Having a business page requires it to be linked to a personal Facebook profile. Don't worry - the information, posts, comments, photos, updates, etc. will not appear on your business page and vice versa. No one will be able to detect what personal profile your Facebook business page is assigned to.
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7 Key Reasons Why Your Facebook Ads Don't Convert
We have all been there- investing into an ad that simply does not convert! We spend hours trying to figure out where the pain point lies and NOT being able to get it right… Your goal, as a business owner or marketer, is to get the most out of the investment that you put into any marketing campaign, right? Marketers call it the ROAS – return on ad spend. We are lucky to cooperate with many businesses that continually generate revenue on Facebook and, thus, grow their business. Thanks to this valuable data, we are able to bring you the 7 Key Reasons Why Your Facebook Ads Don't Convert. Let's dive in!
Find Your Customers Where They Truly Are
A few months ago, I moved to a new flat. Before that, I had been doing thorough research on what part of the city is the most child-friendly in terms of security, what are the prices and how far the flats are from the public transportation. I took many things into consideration before even getting in touch with an agent.
Did I Google things? Of course! Was I keen on reading research on what parts of the city suit my needs? You bet I was! Did I spend some time scrolling on Pinterest for furniture inspiration? Yes, I did.
I was lucky to meet Josh, a real estate agent who has been in the business for some time. We got in touch after I visited his website and read his article about the prediction of real estate prices, plus went through some interesting content on his LinkedIn profile.
I was astonished by the speed of his reaction. Within two days, I had 5 flats to choose from. And a few days after that, I went to see them all.
What I did, nonetheless, within those two days, was thorough research – again. This time, I examined Josh's Instagram profile and checked out the other flats he had to offer. I read the reviews on his Google listings and read more educating articles on LinkedIn. I am a social media freak and I probably use all of them. But Josh was always there… Offering me exactly what I was looking for. At the exact time I needed it.
What I just described, was a perfect user experience and great customer-centric approach. Josh knew his business would grow if he invested in these channels. He also knew what content to serve on each of them. And I engaged, liked, followed – was totally sold! – Successfully ended my buying journey – call it whatever you want. Josh won. So did I.
Do I live in one of these aforementioned flats today? I surely do and I am happy with my decision.
Reach your customers wherever they spend their time. This is a golden rule Josh and other successful businesses completely abide by.
The fact that you are missing out on the chance to speak to your customer or potential customer on any channel can only be leveraged by your competitors… If you don't worship the customer-centric approach, they will.
And by customer-centric I mean going beyond on what YOU want to be doing to what a CUSTOMER wants to do – where she spends time, where she expects to get in touch with your business, where she takes out her wallet and pays for goods or services...
We are not talking solely about social media here. Customers visit your store – interact with you personally, get in touch with someone from support or sales, search for a cheaper substitute on Google or Bing and eventually visit your website. To gain trust, users tend to rely on reviews and customer feedback listed on your social media profiles. One customer – multiple channels. And you'd better be on all of them.
Every touchpoint matters. Everyone builds the complete image of you through your customers' eyes. And everyone determines whether a customer chooses you instead of your competitors.
In 2018, the average time spent daily on social media was 136 minutes. That is more than 2 hours of one's precious time. And more than 2 hours for you to catch their attention with what you have to offer.
What you can count on, is the fact that they will search for products like yours. And if they don't find you, they will buy somewhere else…
How to Create a Facebook Business Page
This is a short guidance on how to create your business page. As mentioned in the article about facebook formats, the business page is sort of a profile of your business. Once it is set up, you can post any promotion, funny story, new opening hours or whatever you find relevant there.
Creating the page itself is not difficult. You only need your Facebook profile. In the upper bar on your profile, find the button “Create” and select “Page”. Choose “business or brand” and then enter all the needed info.
You will be asked for the page name, your business address (it does not have to be shown to anyone), your profile picture, as well as the cover picture. As you can see in the picture below.
When you enter all the information, you can start building the content of the page and then start inviting people. In the upper bar you can go, for example, to your inbox to check your messages, in the Insights section you can see how posts and the page perform overall, and in the publishing tools, you can schedule your posts as we explained in the previous article about community management.
If there is a specific action you want the visitors of your page to make, you can add a button for “Shop now”, “Contact us”, “Download game/app”, and plenty of other options. It is handy and makes the page look professional.
It is very easy to add any piece of content to your business page, but sometimes it is confusing to switch between your profile and the page. Lots of entrepreneurs struggle with posting personal things on their business page and vice versa :). Don’t forget to switch between profile and page! On your mobile phone you can find your page on your hamburger menu. On the desktop, you can switch to it in the upper bar by clicking the little arrow.
Creating a page is not a big deal, right? To use the whole potential of Facebook for businesses, you should create a business manager account, as well as, an ad account to be able to run your paid ad campaigns. Regarding Facebook advertising, you can find complex info in our e-book!
Best Online Channels to Promote Local Business
To someone who’s already run a local business for some time or someone who doesn’t need the know-how of online marketing yet, it might seem it’s not important to get involved with internet advertising, but that’s not entirely true anymore. Approximately 6 out of 10 people search for local businesses online at least once per week. Search engines have a vast database and almost every business is promoted online. There isn’t a simple answer to the question of what’s the best way to promote a local business online. It largely depends on the kind of business. Not every online channel will help every business thrive.
It’s important to focus on the ideal customer. Who is your business targeting? Is your product valuable for women, men or both? Are teenagers more likely to visit your facility than elderly people? Knowing your customers is the first step to choosing the best online channels to utilize for your business’s promotion.
Do Your Marketing Right in 2020
Marketing is an ever-changing field and the methods that work aren’t usually long term. Are you having a hard time navigating the latest trends and the most efficient ways to optimize your content? Don’t worry, because most people struggle with the exact same thing. Here are 10 up-to-date tips for online marketing.
10 Best Tips to Get More Followers on Instagram
Do you run your Instagram account, but see it is not as successful as other businesses' profiles?
Building up a community on Instagram is really difficult and it takes a long time to gain followers who are engaging with your content. To find your followers, it is crucial to maintain content that is relevant, entertaining, consistent and frequent. Once you master this, you can start to build a larger following of Instagram users for your profile.
So what can you do to get more followers?
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