Today's online services have one major advantage. They track users and collect information about them and segment it accurately. This is a huge advantage for advertisers because they can specify their target audience precisely, so that an ad is shown only to a relevant people.
Surely, you come across such ads daily. On Facebook, Google Search… lots of you have probably tried to publish similar types of ads on these platforms.
Facebook and Google are obviously dominants of the PPC ads market. But did you know that there are a number of other platforms where you can advertise in a similar way?
You may think that this is unnecessary, when most internet users are using Facebook or Google and their services. Yes, it is true, but it doesn't mean your ad will be effective on these platforms.
Each user behaves differently on different platforms, which means that he can be immune to your Facebook advertising, for example, because he only goes there in the evenings to watch some funny videos, so advertising for selling real estate is not relevant to him. Maybe, in the morning, when he opens Linkedin, he is in a completely different state of mind and is ready to see the ad and take action.
The goal of this article is to list relevant platforms where you can advertise your services. To find out which platform is most effective for you, read this article.
Facebook is a key player in the PPC advertising market. There are a number of platforms that are part of Facebook that you might not even know are there. Overall, 2.2 billion people use various Facebook services. Daily. 2.2 billion a day. That's a lot!
During the third quarter of 2019, Facebook reported almost 1.62 billion active users daily.
It makes Facebook the largest social network and advertising platform. I'm sure you have all come in contact with Facebook advertising at some point, and some of you have even tried to publish some ads here. If you target your consumer correctly, Facebook could be a great platform to start with.
With your ads, you can reach up to 1 billion active Instagram users. When Instagram was bought by Facebook in 2012, it started to grow quickly. Today, it's one of the largest social networks where you can post ads. Thanks to the connection with Facebook, these ads are set up through Facebook Ads Manager.
You've probably heard of, or even use Messenger daily. Most importantly, it is a standalone application and you don't need a Facebook account to use it, even though it's an integral part of Facebook. Each month, Messenger reaches 1.3 billion users.
Sometime in 2020, we will probably be able to publish ads on the worldwide-used and known communication application — WhatsApp. More than half a billion users use it every day.
Google has almost become a synonym for the internet. Almost everyone using the internet is in some way Google's customer. With Google Ads, you can publish ads in many places.
With each search on Google, you'll see up to 3 ad links in the top positions. With over 2 trillion searches every day, it makes Google a key player in the market of PPC ads.
There are over 2 billion active users on YouTube. This makes it one of the most visited platforms in the world. From an advertising perspective YouTube very interesting, because you can publish ads in many different formats.
After a few key acquisitions from previous years, you should not ignore Microsoft, because with Linkedin and Bing, you have millions of active users to target with your ads.
The largest professional social network. Although it does not reach as many active users as Facebook, there is a very active segment of working people that you can target through Linkedin Ads.
Bing is the former MSN Search, Windows Live Search and Live Search. With over 12 billion monthly searches in 2019, Bing is still a relevant platform to consider when publishing ads.
During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits. The platform is by far the most visited e-commerce property in the United States.
Twitch is the world's leading live streaming platform for gamers. On Average, Twitch Sees 15 million Daily Active Users. With its ads platform, you are able to reach a number of specific consumers.
TikTok is an interesting platform. 100 million users view 1 billion videos every day. The interesting thing is, that TikTok was launched internationally in September 2017. I guess that's what you call rapid progress.
203 million daily active users. That’s a huge potential reach with Snapchat's ads platform.
eBay is not strictly an advertising platform, but with its Promoted Listings, it can be a very interesting source of new customers for you. In the third quarter of 2019, eBay reached 183 million active buyers worldwide,
Around 6,000 tweets per second. That means more than 500 million tweets each day. It makes Twitter a very relevant source of new customers. With Twitter Ads you are able to reach over 126 million users daily.
There are approximately 2.1 million visitors per day on Quora.com, searching for an answer to all kinds of questions. You are able to reach them with Quora's ads platform.
When it comes to Pinterest, over 2.5 million people use this platform every day. It makes Pinterest another great place to advertise your product.
Have you been wondering which format is the best to use for promoting your business news on Facebook? This article will briefly explain the difference between the main Facebook formats and what to use each of them for. You will find out how to create them, as well as, handy info to stay relevant and entertaining for your customers.
To someone who’s already run a local business for some time or someone who doesn’t need the know-how of online marketing yet, it might seem it’s not important to get involved with internet advertising, but that’s not entirely true anymore. Approximately 6 out of 10 people search for local businesses online at least once per week. Search engines have a vast database and almost every business is promoted online. There isn’t a simple answer to the question of what’s the best way to promote a local business online. It largely depends on the kind of business. Not every online channel will help every business thrive.
It’s important to focus on the ideal customer. Who is your business targeting? Is your product valuable for women, men or both? Are teenagers more likely to visit your facility than elderly people? Knowing your customers is the first step to choosing the best online channels to utilize for your business’s promotion.
Weird. Your page likes or followers remain the same, but you no longer reach as many of them as you did in the past, right? The reason is obvious – algorithms change as does the business strategy of social media networks. Let me explain what I mean by that.
In 2018, Mark Zuckerberg announced that Facebook would reduce the organic reach of branded content and will focus more on “meaningful connections”. What is a meaningful connection you may wonder… Facebook no longer aims to keep you on their feed as long as it can, but instead focuses on quality time. Thus, users should be much more in touch with their friends, communities and groups than they are part of and, most importantly, truly interested in when it comes to content.
What is the result of this change? A 34% decline in organic reach on average. But that hasn't been the first time we faced such a drop in organic reach...
In other words, those who were building their community and follower base on Facebook in the “early days” of Facebook leveraged the opportunity to reach almost everyone for free. Today it's totally different.
This strategy applies for more platforms, of course. Instagram (being owned by Facebook) follow the same rules. So do the others… And it makes (economically) completely sense for them.
How to get out of it?
It looks like a huge problem, right? But what if you can use this to your advantage? Focus on great content, optimize according to the data that you get and leverage the latest Facebook formats and you may overcome your competitor pretty soon… Not everyone is able to follow the trend and change the processes accordingly.
Here are some tips to follow to increase your reach:
Marketing is an ever-changing field and the methods that work aren’t usually long term. Are you having a hard time navigating the latest trends and the most efficient ways to optimize your content? Don’t worry, because most people struggle with the exact same thing. Here are 10 up-to-date tips for online marketing.
It is well-known that visual content is the basis of success on social networks. It’s easier for users to consume pictures and videos, than text. It’s also more visible in a mess of other content. According to some studies, tweets with pictures receive up to 150% more retweets than plain text posts without pictures. So, it is clear that the importance of visual content is steadily increasing and you definitely shouldn't ignore it.
You don't have to worry, you don't need to hire expensive agencies right away. You don't even have to learn to work with complicated and expensive tools, like Photoshop. Fortunately, today there are plenty of free online and mobile apps available to create visual content in just a few clicks.
In this article we will introduce you to 40+ tools that are available on the internet for free. We use these tools on a daily basis, so we can highly recommend them.
By far the most famous online tool for creating all kinds of visuals, and not just for social media. Canva allows you to create literally everything you can think of — from nice Facebook covers to Instagram Stories to beautiful Infographics. You can choose from dozens of templates and it all works for web browsers or mobile apps.
Whether you need a simple pie chart or a complex business graphic, Vizzlo's portfolio offers you a broad range of different visualization choices. It works for browsers and it is easy to use. You can enter your data using the simple sidebar, and then choose to import spreadsheets from Excel or Google Sheets. Add the result to your slides and documents or directly share it on all your social media channels.
An endless collection of various templates, fonts, logos, flyers and much more. Graphicriver is where you can find ready-made graphic designs for almost any digital content. You don't need to hire an expensive agency and create all visuals and graphics from scratch. It is often enough to modify existing templates. This saves you not only a bunch of time, but also money, because the prices of the templates are very low.
Tip: If you are not familiar with editing graphics, try to outsource it via Fivver.
Size matters! At least when it comes to social media. Landscape has hundreds of recommended dimensions, sizes and ratios across different platforms and devices. It is easy to get lost in these constantly changing numbers. So try to use Landscape by Sprout, it helps you resize multiple images for your profiles automatically.
Facebook Groups are one of the basic components of Facebook. You are probably even a member of some of them.
It's a place where people with the same interests can connect online. The basic principle is that it is an online place for people to discuss, share experiences and express their opinions and attitudes. It also allows people to organize events, share photos, videos, or broadcast live videos.
Any Facebook user can create a group and its operation is completely free. Each user can be a member of up to 6,000 groups at the same time.
Unlike FB Pages, groups can be closed, and while the Page serves primarily for brand presentation, groups are focused on users and their activity in the community.
Public groups are the ones anyone can find and join. On the other hand, Closed Groups can be found, but their content is hidden and the membership must be approved by its moderator or administrator. This is a great tool to control who wants to join the community and thus control the membership. The highest level of privacy is offered by the Secret group. You cannot view or search those on Facebook. Members of these groups are directly invited by administrators or other members.