3 Tools To Optimize Your Instagram Bio Link

Instagram is one of the most popular social networks around the globe. It's still fairly new and was founded just ten years ago, in 2010. Since then, it has grown rapidly. Nowadays, over 1 billion people are using it at least once per month. 

Instagram is kind of a special social network because it is focused primarily on visual content – images and videos. Along with its focus on visual content, it also has one of the biggest limitations. Adding links to your post. Yes, you can't add links to your post, so from a marketing perspective it has a limit, because you can't redirect your followers to your website. On the other hand, it makes sense. Instagram's business model is run by the amount of time users spend on their app.

For this reason you only have two options for where you can put a link.

1. Stories

A popular format Instagram launched back in 2016 and that quickly became very popular among users. Nowadays, it's a place where you can put a link to a website, but it disappears after 24 hours, which might be great for time-limited offers.
The problem is also that usually only your followers see your Stories, and what’s more, this often only includes those followers who use Instagram every day. For other people these links are almost inaccessible. Yes, you can “pin” your Stories to highlights, so it's available even after 24 hours, but the link is still hidden.
It should also be noted that you can add a link if you have more than 10,000 followers.

2. Bio

This is the only place where you can put a link to your website, which is then easily accessible for everyone who visits your profile, regardless, of whether they are your follower or not (unless your profile is private). But even here you are quite limited. A small disadvantage is that you can only put one link here.

How Can You Use a Link in Your Bio

There are plenty of ways to use this link. 

Website Link

The first thing many people do is, that they put a link to their website. That's not a bad idea, but there are other ways to increase your potential.

Database Profile Listing Link

If you are running a business that is listed in some public database, like Zillow for Realtors or Zomato for a Restaurant, you can put a link to your Instagram profile.

The Latest Blog Post

A frequent use of the phrase, “link in Bio,” is for promoting a new blog post on your website. This might not work as well if you post often, as many users might miss the new link.

Calendar Reservation Link

If your business stands on reservations, this place could be used for a link leading to a reservation form like Calendly or Reservio.

Why Should You Optimize Your Bio Link

Since you can't attach a link to your regular post, this is the only place where you can. That's the reason why you’ll often see Instagram users add captions like “link in bio” at the end of their post.

They are helping their followers navigate their profile, so that they eventually click on the link. This strategy is pretty common and many users are familiar with it. For you as a marketer, you might limit the number of times you use this method, but on the other hand, some users are doing it every day.

You should optimize the process you work with or you might end up changing your link over and over again. Luckily, there are plenty of tools that can help you nail it.

Bitly

You have probably seen this if you are using the internet, because “bitlinks” are all over the web. This is an example: https://bit.ly/trygroost. It's a shorter link, which redirects you to our website. From a user perspective, it's nothing special. But for the one who created the link, it's slightly different.

Bit.ly is a service that allows people to shorten any link and then see how many times someone has clicked the link. It helps the marketer see how many times people clicked on it, and from where they clicked the given link.  So you can see whether the users click in an email, in a specific article on the blog, or on the link in an Instagram Bio.

Using Bit.ly you will see how many people are clicking the link. Based on these numbers you can make a decision and make a change, if needed.

Bit.ly is free to use and offers a handy mobile app.

Shorby

Shorby is a tool that allows you to create a small responsive website to present more links directly from your BIO. You just put a link to this website in your BIO and users can see more links to your websites, other social media profiles or blog posts.

It saves you time because you don't need to change the link, and helps you navigate profile visitors to go where you want them to go.

Shorby is a very powerful tool that includes analytics and nearly endless possibilities.

Plans start at $9/month. A free trial is available.

BioLinky

BioLinky is probably the best tool for multiplying links in your Instagram Bio. It is free to use and offers many features packed into a beautiful design.

This is probably the best solution, if you are looking for an easy-to-use tool with a catchy design and no cost.

See our Instagram profile – groost.app – to see how Biolinky works.

Key Takeaways

  • There are only 2 places where you can put a link on Instagram – in the Bio section and Stories (if you have 10K+ followers).
  • Using Bitly allows you to track the number of clicks.
  • Using Biolinky – or a similar service – allows you to add more links into one.

There are many link optimization tools on the market. A lot of them are very powerful, so you don't have to stick with just those we mentioned. In any case, you should definitely give at least one of these tools a try. 👍

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.