Be a Pro With These 20 Instagram Tips and Tricks

You probably have an Instagram account. So why not take it to the next level? Instagram has some lesser known tricks and settings you should definitely know about!

Here are a few tips that will help you get the most out of Instagram.

1. Saved Stories on Your Profile

Stories will disappear 24 hours after sharing. But you can add stories that will appear on your profile as Highlights, even after they disappear. Highlights appear below your profile photo. You can use this feature to set a couple of categories and save some stories here so people visiting your profile can see them.

You can use these Highlights like little commercials. Categorize and then organize your content and you can put the best of the best there to be sure that people visiting your Gram won’t miss them!  Be sure to check out other popular accounts and their Highlights for inspiration. 

2. Use Location Tags

When sharing posts or stories, you have the option to add a Location Tag. It means users will see it on the map, but most importantly, users who are not following you can easily find your content. These tagged posts also have a 79% higher engagement, than posts without a location.

You have the option to add the location after you enter in your caption with any hashtags.

3. Don't Use Stock Photos

Try not to use stock photos. It doesn't mean you should use bad quality photos either. Quality is important on Instagram, so professional, but authentic photos are preferred by most people. 

4. Drive Traffic to Your Website

Get Instagram users to your website. You can either link to it in the profile description, or add the link to your stories.

5. Use New Instagram Features

Use new Instagram features. The new ones can bring you a higher reach, because Instagram favors content that uses the newest features. 

6. Add Your Instagram Feed to Your Website

Turn website visitors into your followers by posting your feed directly to your website. Add the feed to your home page so that it’s one of the first things visitors see.  This will make it easier for them to find you on Instagram. 

7. Set Up a Business Profile

If you haven't done it already, switch your account to a Business Account. The main benefit is that you will have instant access to analytics. You can see information such as the performance of each post, the demographics of your audience or post interactions.

A business account also makes it easier for potential customers to get in touch with you. You can add an email address or phone number to your profile so that those who view your profile don’t have to leave Instagram to find your contact information. 

The easier it is to contact you, the better your chances of gaining new leads.

8. Use Your Logo

Instagram is primarily a visual social network. Feel free to use your logo. It helps users and potential customers recognize your brand.

9. Use Video

A study on Instagram engagement discovered that video posts receive 2x more engagement than any other post types.

Instagram allows you to upload 15-second videos to Stories (longer videos will be split into 15 second parts, so it is almost unlimited in length) and 60 seconds to your feed.

Use these features to post videos about products you are selling, and include a voice-over to provide details about it. 

Try to use Apple Clips. It's an iOS app that automatically adds subtitles to videos.

10. Use Live Streaming

Live streams are becoming more and more popular. It turns out, according to this study, that up to 82% of users prefer live videos over social media posts.

And 80% of users would rather watch live videos from a brand than read a blog. This is because it is honest and authentic.

Take this opportunity to present your services or products.

11. Hashtag Generator

Hashtags are tags in the description of your post that allow users, who are not following you, to find your content and, hopefully, follow you.

There are some online tools to help you generate relevant hashtags to reach more users. Try this Hashtag Generator.

12. Think About The Visual Face of Your Profile

Up to 200 million Instagram users visit at least one business profile daily. One of them could be yours, so make sure your profile looks great. Do your posts have the same color tones, is the overall look professional, does the whole look of your page represent your brand?

With apps like Planoly you are able to visually plan your profile. Search for popular Instagram accounts that have aesthetically pleasing or eye-popping content that work well together and get inspired!

13. Don't Oversell, Educate More

Don't try to sell at all costs. People like to learn new things on Instagram. Focus primarily on making your content useful for your followers, don't push people or you may end up pushing them away.

14. Put a URL in Your Bio

Every Instagram account only has one spot on their profile for a clickable link — that is, the “link in bio.” Use a shortened URL to keep this space clean and uncluttered. If you use bit.ly you will see how many people “clicked” this link.

15. Add More URLs to Your Bio

Wait, there can only be one link! Yes, but you can hack it a little by using the Linktree or Shorby apps. It will create a simple responsive web page with additional links to your website, e-mail, Messenger and whatever else you want. Then, you just put the link to this website in your Bio.

16. Use Scheduling and Auto Publishing

Curating and polishing your Instagram profile can take a lot of time. Try to use tools like Buffer or Later to schedule your posts in bulk, so you will save some time, as opposed to publishing every day.

17. Use a Company Name for SEO

People can find your Instagram account if they are looking for something on Google. So be very careful when picking a name. Be sure that you have an SEO-friendly written Bio and that you mention your business name.

18. Add a Follow Button to Other Profiles

Are you using other social media platforms? Add a link to your Instagram account.

19. Add Your Instagram Name to Marketing Materials

Update all your printed materials such as business cards, billboards or leaflets. Add your Instagram handle to your e-mail signature and other digital properties, like your website and to other social media profiles.

20. Find The Right Time to Post

Instagram's algorithms have changed significantly in recent years. They now prefer content from friends and family over business content. You can fight this by publishing at the right time, which is when your posts have the greatest reach. See this article to find out when the best times are to publish.

That's our list of TOP 20 tips and tricks you can apply to immediately improve the quality of your profile. What are your favorite tips and tricks? 😎

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.