15 Social Media Content Ideas for Yoga and Fitness Studios

Are you consistent in creating and posting content? We at groost are fully aware of how much effort and time you have to put into a day-to-day agenda, and finding some quality time to focus on generating content ideas might be hard.

📖 If you run a yoga or fitness studio – or any other local business – consider reading our Digital Marketing Guide for Local Businesses, where we cover all the basics to help you adapt to online marketing for your local business.

Here are 15 content tips for your social media platform if you are running a yoga studio or fitness center.

1. Share User Generated Content

Show that you care about your customers and share their Stories and other posts. It's authentic content, which is very important for over 90% of customers considering a purchase.

These posts also have up to a 4 times higher CTR – click through rate. 

2. Q&A

I bet your customers have many questions about exercising. Flip those questions into social media posts and provide valuable information for your followers.

Ask your followers on Instagram Stories by using a Question sticker.
Question Sticker in Instastories

3. Live Stream Q&A

Speaking about Q&As… try to broadcast a short session, where you can answer all your customers’ questions. You can even interact with people by reading their comments and engaging with them in your stream.

4. Live Stream Your Class

You can livestream almost anything you want. Try to broadcast one of your lessons so people can get a better idea as to how your training works.

5. Exercise Tips

Give your followers some tips for different exercises. The easier the exercise is, the better. People like easy to follow instructions.

Make it a challenge and post a tip every day.

6. Motivational Quotes

Exercising can be tough. Inspire people by sharing some motivational quotes. But don't get overzealous, you know what I mean.

Try a tool called Pablo by Buffer to create stunning graphics.

7. Before and After

Show people what they can achieve within a certain time frame. Take pictures of your clients (with their permission obviously) of their before and afters and share them online.

8. Share Statistics and Facts

People like numbers and statistics. Try to find some fitness related tips and share them. See an example here.

9. Fitness Gear Tips

Provide tips on equipment people can use. To stand out, share tips on how to workout with them. Share your experience and help people buy the right gear. 

10. Healthy Food Tips

We all know that food is an essential part of a healthy lifestyle and it's a key part of every workout program. Give people tips on how to cook healthy food.

Publish your own recipes on a platform called Allrecipes and let people follow your meal suggestions.

11. Workout Playlist

What do you listen to when you are working out? Tell people about your favourite songs or ask some of your customers and compile a playlist.

Make a playlist on Spotify for specific workouts.

12. Sport Trackers Tips

Post your personal tips on sports trackers. Provide some personal experience and help people decide which one they should buy.

13. Educate About Different Kinds of Diets

There are many different myths about diets. Provide people some advice and give them facts and information that they’ll find useful.

14. Share Brands' Content

When you run out of ideas on what to share, open up sport brands’ profiles and share their content. Just add your own comment and another piece of content has been created!

15. Workout Routine

Share yours or even customers' workout routines to inspire others. Explain why you train like this and what benefits it can bring.

Key Takeaways

  1. Try to be as consistent as you can.
  2. Focus on the value of the content.
  3. Try to post engaging content.
  4. Include a CTA – Call To Action.
  5. Always analyze your posts and their engagement and reach.
  6. Consider boosting your best posts with paid campaigns.

Have fun experimenting with different types of content. Just bear in mind, that consistency in posting and value of the content should be your number 1 priority. 🙏

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.