



Are you consistent in creating and posting content? We at groost are fully aware of how much effort and time you have to put into a day-to-day agenda, and finding some quality time to focus on generating content ideas might be hard.
📖 If you run a barber shop, cosmetics or nail studio (or any other local business) consider reading our Digital Marketing Guide for Local Businesses, where we cover all the basics to help you adapt to online marketing for your local business.
Here are 14 content tips for your social media platforms if you are running a barber shop, cosmetic or nail studio.
A lot can be said about the importance of online reviews for local businesses.
Try for generating awesome graphics and stickers based on real online reviews of your business in Google.
Show people what your place looks like. Point out specific features, new equipment or anything that can help people understand what they can expect when they visit your business.
If you have one of the latest smartphones with a wide-angle lens, use it for capturing stunning interior photos.
Show people what products you are using. Do a quick video and describe why you chose certain products and what their benefits are.
Record a short video of one of your technicians demonstrating how to use some of your products. Use a tool called Apple Clips app to add captions automatically.
Who are the people behind your business? Introduce your colleagues. A bonus is that posts with faces usually get significantly higher engagement.
Let your followers know you are hiring new employees. Who is a better candidate than your fan? Unlike job portals, this is free and you can even promote a post to make sure it gets more attention.
📖 If you promote this post with just a few dollars, you can reach a much broader audience that’s similar to your follower base. This is what any regular job portal can’t get you.
Ask people about their opinion, new hairstyle or amazing nail design. Polls are very popular due to their simplicity. Facebook and Instagram have a special feature for it so be sure to take advantage!
Show people how you can change their hairstyle. These comparisons are very popular and help people understand your services and your technicians’ abilities.
Show that you care about your customers and share their Stories and other posts. It's authentic content, which is very important for over 90% of customers who are considering making a purchase.
These posts also have up to a 4 times higher CTR – click through rate.
Did you win any awards? Post these across all your channels. It’s proof that you’re awesome!
I bet your customers have many questions about your business. Flip them into social media posts and provide them with valuable information.
Ask your followers on Instagram Stories using a Question sticker.
Share pictures with popular hairstyles for men, point out best hairstyling products or even tips for the best haircuts for different face shapes.
Educate your customers. You have the knowledge on how to care for a beard or nails. Provide some useful tips for people.
Allow people to sneak into uncommon places. Show followers the magic behind a perfect haircut. This kind of content is very popular due to its educational touch.Create a time-lapse video of your work. Nowadays, most smartphones already have this feature, so you don't need to install new apps for that.Create a time-lapse video of your work. Nowadays, most smartphones already have this feature, so you don't need to install new apps for that.
Create a time-lapse video of your work. Nowadays, most smartphones already have this feature, so you don't need to install new apps for that.
Tell people about current deals or promotions that you’re running. Be sure to have a booking button on your Instagram or Facebook, so people can easily book a time slot. Besides that, consider using platforms like Calendly for bookings.
Anything you miss? Let us know! 👋
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.