14 Social Media Content Ideas for Barbers, Cosmetic and Nail Studios

Are you consistent in creating and posting content? We at groost are fully aware of how much effort and time you have to put into a day-to-day agenda, and finding some quality time to focus on generating content ideas might be hard.

📖 If you run a barber shop, cosmetics or nail studio (or any other local business) consider reading our Digital Marketing Guide for Local Businesses, where we cover all the basics to help you adapt to online marketing for your local business.

Here are 14 content tips for your social media platforms if you are running a barber shop, cosmetic or nail studio.

1. Testimonial or Online Review

A lot can be said about the importance of online reviews for local businesses.

Try  for generating awesome graphics and stickers based on real online reviews of your business in Google.
Example of Positive Reviews

2. Interior

Show people what your place looks like. Point out specific features, new equipment or anything that can help people understand what they can expect when they visit your business.

If you have one of the latest smartphones with a wide-angle lens, use it for capturing stunning interior photos.

3. New Hair Care Products

Show people what products you are using. Do a quick video and describe why you chose certain products and what their benefits are.

Record a short video of one of your technicians demonstrating how to use some of your products. Use a tool called Apple Clips app to add captions automatically.

4. Staff Profiles

Who are the people behind your business? Introduce your colleagues. A bonus is that posts with faces usually get significantly higher engagement

5. Hiring New Employees

Let your followers know you are hiring new employees. Who is a better candidate than your fan? Unlike job portals, this is free and you can even promote a post to make sure it gets more attention.

📖 If you promote this post with just a few dollars, you can reach a much broader audience that’s similar to your follower base. This is what any regular job portal can’t get you.

6. Poll

Ask people about their opinion, new hairstyle or amazing nail design. Polls are very popular due to their simplicity. Facebook and Instagram have a special feature for it so be sure to take advantage!

7. Before & After

Show people how you can change their hairstyle. These comparisons are very popular and help people understand your services and your technicians’ abilities. 

Before & After

8. Share User-Generated Content

Show that you care about your customers and share their Stories and other posts. It's authentic content, which is very important for over 90% of customers who are considering making a purchase.

These posts also have up to a 4 times higher CTR – click through rate. 

9. Received Awards

Did you win any awards? Post these across all your channels. It’s proof that you’re awesome!

10. Q&A

I bet your customers have many questions about your business. Flip them into social media posts and provide them with valuable information.

Ask your followers on Instagram Stories using a Question sticker.
Question sticker in Instastories

11. Share Tips

Share pictures with popular hairstyles for men, point out best hairstyling products or even tips for the best haircuts for different face shapes.

12. Share How tos...

Educate your customers. You have the knowledge on how to care for a beard or nails. Provide some useful tips for people.

13. Behind The Scenes

Allow people to sneak into uncommon places. Show followers the magic behind a perfect haircut. This kind of content is very popular due to its educational touch.Create a time-lapse video of your work. Nowadays, most smartphones already have this feature, so you don't need to install new apps for that.Create a time-lapse video of your work. Nowadays, most smartphones already have this feature, so you don't need to install new apps for that.

Create a time-lapse video of your work. Nowadays, most smartphones already have this feature, so you don't need to install new apps for that.

14. Promotions and Deals

Tell people about current deals or promotions that you’re running. Be sure to have a booking button on your Instagram or Facebook, so people can easily book a time slot. Besides that, consider using platforms like Calendly for bookings.

"Book Now" Button on Facebook Business Page

Key Takeaways

  1. Try to be as consistent as you can.
  2. Focus on the value of your content.
  3. Try to post engaging content.
  4. Include a CTA – Call To Action.
  5. Always analyze your posts and their engagement and reach.
  6. Consider boosting your best posts with paid campaigns.

Anything you miss? Let us know! 👋

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.