13 Instagram Marketing Tools for Influencers

As an influencer, you always have to be up to date with the latest trends of your platform. And we all know that the trends of the digital world are changing at the speed of light. Metaphorically. Instagram is one of the most used social media platforms and it’s the ideal influencer (and influential) space. However, keeping track of everything that comes with being a social media influencer is very time consuming and that’s why I’m here with these 13 tools to grow and keep your audience, make your job easier and much more. 

Photo Editing

1. VSCO

Most people have probably heard about VSCO by now. If not through the main purpose of this app (which is photo editing) then maybe through the jokes of 2019. This well-known tool is one of my all-time favorite photo editors. Instagram has its own effects and editing options, but VSCO is much more complex. Besides the basic options that Instagram offers, there are so many presets that help you 1) edit quickly =time-saving, and 2) easily – photo editing is not everybody’s forte, and VSCO does all the hard work.

Price: The basic VSCO is free. For those who want more presets, filters and additional editing tools, there’s also a paid version which costs $19.99 per year.

2. Canva

Canva is a great app for creating social media graphics, posters and other visual content. I personally like it because it’s easy to use. You can use Canva to make your Insta Stories look more cohesive and professional. Besides Stories, Canva has multiple Instagram format templates for your posts.  These templates allow you to get creative, but at the same time, you don’t have to spend hours working on a graphically pleasing post. Canva does it for you!

Price: There’s a free version with less features. The Pro version costs $9.95 per month.

3. Renderforest

Renderforest is a platform that provides high quality graphic tools. With Renderforest, you can easily create logos, mockups and even websites, but I chose to mention this tool mostly because it has a variety of professional-looking video and animation templates that you can use for your Instagram posts and Stories.

Price: Renderforest has 5 different subscription plans. The very first one is free, and the paid ones start at $9.99 per month. You can also decide you don’t want all of the options that Renderforest offers and e.g. pay for the Logo Maker only.

Instagram Contests

One of the main goals of influencers is to have a successful social media profile and build a “relationship” with their audience. There are many ways to achieve this, but one of the best ways to grow brand awareness and achieve higher engagement is through contests. These 2 apps can make contests easier for you.

4. Gleam

With Gleam, you can run photo and video contests, embed them into your landing page or any other place you need, use their random winner selection, collect entries from comments, add mentions or hashtags and much more.

Price: Gleam has 4 types of paid subscriptions with different features, starting at $10 per month.

5. Shortstack

If you’re looking for a tool that is really professional, Shortstack is the one. This platform is here to help you build interactive contests, giveaways, quizzes and landing pages

You can communicate with your audience and increase your engagement with Shortstack through comment and hashtag contests. Shortstack also asks the participants for permission to use the user-generated content (UGC) you collected in your contest.

Price: You can start using Shortstack for free. This limited version supports 10 test entries. Or you can upgrade to one of the paid versions, which offer more features, starting at $79 per month.

Scheduling Your Posts

6. UNUM

UNUM is an app for many aspects of digital content from planning to publishing, but I decided to mention it, because it’s my absolute favorite for preparing my Instagram feed.

Do you ever wonder what your new picture would look like in your feed? Well, Instagram doesn’t have the option to preview that.

This app connects to your IG, uploads your latest posts into your UNUM profile (where only you can see it) and then you’re free to upload those new pictures you’re just not sure about yet. You can move and switch them to find the best combinations and also schedule your posts so that UNUM reminds you to publish them.

Price: UNUM is free, but you can upgrade to one of their two paid plans starting at $4.99 per month.

7. Grum

Does it ever bother you that you can’t schedule your posts directly on Instagram? Unlike other platforms such as Facebook or Twitter, Instagram doesn’t have this option. You can’t pre-plan the post and set a time. You always have to press the “publish” button.

For that there’s Grum- a tool that allows you to schedule posts that are published automatically so that you don’t have to do it manually.

Price: Grum offers a 3-day trial and then the pricing is $9.95 for 1-2 accounts.

8. Buffer

Buffer is an account management tool that integrates with Instagram (and many other platforms). It has a mobile app and also a web version. With this app, you can plan the content for all of your social media platforms from one dashboard. You can draft your posts and even coordinate and review them with your team in the app. You can set up Buffer to send a notification to your phone when it’s time to post the photo for which you already edited and pre-wrote the caption (because you’re on top of your social media game.

Price: Buffer has a free version which allows you to manage 3 social accounts with 10 scheduled posts and 1 user. Their billed plans start at $15 per month. 

Optimization & Audience Growth

9. Combin

Combin has a scheduling tool too, but that’s not why I decided to mention it. Besides creating and posting quality content frequently, it’s also important to engage with other users in order to raise your brand awareness.  Of course, you don’t want to interact with everyone, but you need to focus on your target audience – Those who might be interested in your profile and the things you do.

Now, why Combin? With this tool, you can search the accounts of your competition and other successful accounts that are similar to yours. If such an account has a huge number of followers, it's quite possible that their followers might be interested in your profile too. While searching, you can select the option called “Analyze users when searching” which helps Combin's algorithm identify and prioritize those accounts that are most likely to include your best potential audience.

Combin also allows you to communicate with your audience and manage multiple accounts through the app.

Price: Their free version allows you to manage 1 account, do 50 searches for posts and 20 for users. There are 2 paid plans: a Personal plan for $10 per month and a Business plan for $30 per month.

10. Shorby

Shorby is a tool that turns any bio link into an impressive micro-landing page that drives traffic and conversions.

You don’t have to be limited by the Instagram one-link-bio. You can promote all of your content in one place. Your custom site can contain multiple links that send your audience to social networks, message chats, music/podcasts, blog posts, online stores or anything else that you want to promote. 

But it’s not just a site builder. It is actually a powerful easy-to-use tool for managing your audience. Shorby lets you, for example, retarget anyone who clicks on a link. So you can start delivering Facebook Ads to your visitors as soon as you launch your landing page. You’ll also be able to view stats on links, such as which links are being clicked the most and when.

Price: Shorby's paid plans start at $9 per month.

Analytics

11. Awario

Awario is a tool that allows you to track and analyse mentions, uncover growth opportunities, and monitor your competitors on Instagram (and other social media platforms) in real time. 

This tool has many features, like setting up alerts for keywords or hashtags you want to track. You can get notifications anytime the tool detects user interaction. 

You can track the growth of your account, get your number of mentions, as well as a collective Reach, which then sorts the mentions by positive, negative and neutral with Awario's sentiment analysis. 

Price: Awario has 3 paid plans starting at $24 per month.

12. Instagram Insights

Even though there are so many tools and apps for analytics, don't forget about the good old Instagram Insights. Every business account on Instagram can access basic analytics such as Growth, Reach, Impressions and Interactions, and Demographics like top locations, age range and gender.

Price: It's free!

13. groost

Groost is a great place to start your omnichannel advertising. You’ll love the simple process of creating campaigns. Do you have 15 minutes to read this article? Then, you have 5 minutes to start your first campaign!

You will see your statistics, details and buyer personas all in one place. This means that you can effectively utilize the full potential of all the platforms you use to target your audience.

Our app is getting better every day and so are your possibilities in the world of ad platforms. Feel free to try it! 

Price: Premium features start at $49 per month.

The number of good tools that can help you manage your Instagram accounts, create unique content or platforms and build and raise your brand awareness is insane! I couldn't fit them all into one article even if I really wanted to. However, I tried to list a few of my personal favorites and a few others that I find useful and interesting. I hope they will help you too! 😎

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.