10 Facts to Know About Facebook Demographics & Stats

With 400 new users every 60 seconds, Facebook is not only the biggest social media platform, but it is continuously growing. Today, there are more than 2.4 billion users, which is roughly 60% of all internet users. Nonetheless, some say its audience is getting older as younger internet users are getting excited about platforms like Instagram, TikTok or Snapchat.

Having a clear picture of how a channel grows is a key component to starting your marketing plan – from promotion to content distribution. If you offer sneakers and target youngsters, relying solely on Facebook may not be the best tactic.  Why? This audience is more likely to be found using social media platforms, such as Instagram or TikTok. Knowing your audience and stats behind the channels you want to use is crucial.

Let's finally dig into the most important Facebook demographics and stats.

Users by Countries

As of October 2019, the majority of Facebook users are from India, a whopping 269 million people. USA, Indonesia, and Brazil follow, with altogether more than 420 million users. These 4 countries represent around 30% of all Facebook users. The list of major countries can be found below.

Facebook Users By Countries

Users by Age & Gender

As shown below, the main age of users is 25-34 for both male and female.  Based on this knowledge, one can say that the Facebook audience is truly getting older, right? If you look at platforms like Tik Tok, the difference is clear.

The infographic below shows the age ranges segmented by gender. Overall, Facebook users are 55% male and 45% female. In the US, on the contrary, there are 55% female and 45% male users on Facebook.

Facebook Users by Age & Gender

Users by Interest

You probably know that you can target users by their interests on Facebook. This is one of the great marketing features that you can leverage. Musicians, like Justin Bieber, who has by far the largest Facebook audience, rule over certain categories of interests, while media and news companies, athletes or teams, actors, artists and TV programmes follow.

All of this data comes from Facebook, where people follow or like certain pages. Of course, it does not show much about their interests in real life, but rather their affinity for certain brands, celebrities or TV shows. But if you are a musician who aims to target Justin Bieber's audience, there is an easy way to do so – and 37.5 million users are just waiting to discover your music.

Facebook Users by Interest

Users by Job Title & Income

Facebook isn't a platform targeted solely at professionals, such as LinkedIn, for example. Its users do a variety of jobs, have many interests and meet to share their daily life stories on Facebook – they share photos from their honeymoon, chat with Friends, and connect via Facebook groups. Therefore, it is interesting to see what job titles represent the majority of users and what the income differences are.

Let us start with income. Pew Research Center came up with a thorough research showing that:

  • 66% of users who make less than 30,000 USD use Facebook,
  • 74% of users who make between 30,000 and 49,000 USD are on Facebook,
  • 70% of adults who make between 50,000 and 74,999 USD use Facebook,
  • 75% of users who make more than 75,000 USD use Facebook.

Job titles are mainly represented by Administrative services. For the complete list of jobs, see the infographic below:

Facebook Users by Job Title

Users by Education

66% of all Facebook users say they have a university degree and 28% have finished high school. Not everyone is filling out the information about education correctly in their profiles, so don't expect these figures to be 100% right. Besides that, not everyone is telling the truth. Platforms, like LinkedIn, focus much more on connecting professionals and education is a key factor when creating a profile. Their sources might, therefore, be much more accurate.

Users by Status

Facebook is a platform for personal connections. A majority of users (42%) say they are married and have family they can connect with. On the other hand, 37% say they are single and 16% are in a relationship. 4% of users are engaged. 

Facebook Users by Education & Status

Mobile versus Desktop

Here it gets interesting. 97% of users visit Facebook primarily from their phones. Furthermore, 78% say they use both mobile and desktop devices to log into their accounts. Even more interestingly, 71% of mobile devices use Android systems, while only 20% use iOS.

Think of mobile first, when considering your presence on Facebook. Facebook offers mobile-friendly formats like collections or instant articles to give your followers a smoother user experience.
Facebook Users by Device

Time Spent on Facebook

You may wonder, how much time do users spend on Facebook? We have the answer for you: 35 minutes. People spend around 136 minutes online per day (using any platform), so Facebook makes up more than 25% of that.

People are most active on Wednesdays between 11 AM and 1 PM, so if you are wondering when your content should go live, these are the best times.

Time Spent on Facebook

Purchase Activity

Facebook collects data on more than 2 million signs of our behaviour. This data is, needless to say, traded and offered to marketers and businesses for targeting their content (ads). Purchasing activity is something many businesses go after. Imagine you run an ecommerce business. Your sale is defined by bringing someone to your website where he or she converts (buys your product). 

You do not want to target people who don't purchase online, right? On the contrary, you aim to target those who will potentially buy.

📖 Read more about Facebook advertising in our free guide

49% of people say they support their favourite brand on Facebook. That being said, there is definitely room to engage with your audience. On the other hand, the other 51% need to be reached through paid advertising. 

Overall, there are an estimated 1.92 billion global digital buyers. This number will grow in the future and represents an increasing potential for businesses to monetize their online channels.

Content Activity (format vs. type)

Even though Facebook aims to develop closer connections between family, friends or colleagues, 45% of users say they get news from their Facebook feed. There are more categories and types of content users engage with. If you are wondering what content to produce, here are some overall numbers to help you out.

Best Facebook Post Formats

We have covered 10 important demographics & stats about Facebook users. Also don't forget that we created a Beginner's Guide to Facebook Advertising in case you run your own business and are interested in learning more about how the platform works. Last but not least, let us know how you use Facebook to grow your business. 👌

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.