10 Facts to Know About Facebook Demographics & Stats

With 400 new users every 60 seconds, Facebook is not only the biggest social media platform, but it is continuously growing. Today, there are more than 2,4 billion users which is roughly 60% of all internet users. Nonetheless, some say its audience is getting older as younger internet users are getting excited about platforms like Instagram, TikTok or Snapchat. In this post, we will dig into the most important Facebook demographics and stats, so that you can get a better idea of who to target while creating your marketing persona and your plan on how to reach him or her.

Having a clear picture of how a channel grows is a key component to starting your marketing plan – promotion and content distribution. If you offer sneakers and target youngsters, relying solely on Facebook may not be the best tactic… Why? This audience is more likely to be found using social media platforms, such as Instagram or Tik Tok. Knowing your audience and stats behind the channels you want to use is crucial.

Let's finally dig into the most important Facebook demographics and stats!

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Users by Countries

As of October 2019, the majority of Facebook users come from India, a whopping 269 million people. USA, Indonesia, and Brazil follow, with altogether more than 420 million users. These 4 countries represent around 30% of all Facebook users. The list of major countries can be found below:

Facebook Users by Countries

Users by Age & Gender

As shown below, the main age of users is 25-34 for both male and female.  Based on this knowledge, one can say that the Facebook audience is truly getting older, right? If you look at platforms like TikTok, the difference is clear.

The infographic below shows the age ranges segmented by gender. Overall, Facebook users are 55% male and 45% female. In the US, on the contrary, there are 55% female and 45% male users on Facebook.

Facebook Users by Age and Gender

Users by Interest

You probably know that you can target users by their interests on Facebook. This is one of the great marketing features that you can leverage. Musicians, like Justin Bieber, who has by far the largest Facebook audience, rule over other categories of interests, while media and news companies, athletes or teams, actors, artists and TV programmes follow.

All of this data comes from Facebook, where people follow or like certain pages. Of course, it does not show much about their interests in real life, but rather their affinity for certain brands, celebrities or TV shows. But if you are a musician who aims to target Justin Bieber's audience, there is an easy way to do so – and 37,5 million users are just waiting to discover your music.

Facebook Users by Interest

Users by Job Titles & Income

Facebook isn't a platform targeted solely at professionals, such as Linkedin, for example. Its users do a variety of jobs, have many interests and meet to share their daily life stories on Facebook – they share photos from their honeymoon, chat with Friends, and connect via Facebook groups. Therefore, it is interesting to see what job titles represent the majority of users and what are the income differences.

Let us start with income. Pew Research Center came up with a thorough research showing that:

  • 66% of users making less than 30,000 USD use Facebook,
  • 74% of users making between 30,000 and 49,000 USD are on Facebook,
  • 70% of adults making between 50,000 and 74,999 USD use Facebook,
  • 75% of users making more than 75,000 USD use Facebook.

Job titles are mainly represented by Administrative services. For the complete list of jobs, see the infographic below:

Facebook Users by Job Title

Users by Education

66% of all Facebook users say they have a university degree and 28% have finished high school. Not everyone is filling out the information about education correctly in their profiles, so don't expect these figures to be 100% right. Besides that, not everyone is telling the truth:). Platforms, like LinkedIn, focus much more on connecting professionals and education is a key factor when creating a profile. Their sources might, therefore, be much more accurate.

Users by Status

Facebook is a platform for personal connections. A majority of users (42%) say they are married and have family they can connect with. On the other hand, 37% say they are single and 16% are in a relationship. 4% of users are engaged.

Facebook Users by Education & Status

Mobile versus Desktop

Here it gets interesting. 97% of users visit Facebook primarily from their phones. Furthermore, 78% say they use both mobile and desktop to log into their accounts. Even more interestingly, 71% of mobile devices use Android systems, while only 20% use iOS.

Note: Being a business that shares content on Facebook, should you focus on mobile first? You bet you should! Facebook offers mobile-friendly formats like collections or instant articles to give your followers a smoother user experience.

Facabook Users by Device

Time Spent on Facebook

You may wonder, how much time do users spend on Facebook? We have the answer for you: 35 minutes. People spend around 136 minutes online per day (using any platform), so Facebook makes up more than 25% of that.

People are most active on Wednesdays between 11am and 1pm, so if you are wondering when your content should go live, these are the best times:

Time Spent on Facebook

Purchase Activity

Facebook collects data on more than 2 million signs of our behaviour. This data is, needless to say, traded and offered to marketers and businesses for targeting their content (ads). Purchasing activity is something many businesses go after! Imagine you run an ecommerce business. Your sale means bringing someone to a website where he or she converts (buys your product). 

You do not want to target people who don't purchase online, right? On the contrary, you aim to target those who will potentially buy. We've prepared a guide on how this – so-called optimisation – works.

49% of people say they support their favourite brand on Facebook. That being said, there is definitely room to engage with your audience. On the other hand, the rest, 51% need to be reached through paid advertising. 

Overall, there is an estimated 1,92 billion global digital buyers. This number will grow in the future and represents an increasing potential for businesses to monetize their online channels.

Content Activity (Format vs Type)

Even though Facebook aims to develop closer connections between family, friends or colleagues, 45% of users say they get news from their Facebook feed. There are more categories and types of content users engage with. If you are wondering what content to produce, here are some overall numbers to help you out:

Best Facebook Post Formats

We have covered 10 important demographics & stats about Facebook users. Also don't forget that we created a Beginner's Guide to Facebook Advertising in case you run your own business and are interested in learning more about how the platform works. We cover topics like targeting, optimisation, budget setting, basic analytics and content creation.

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Do Your Marketing Right in 2020

Marketing is an ever-changing field and the methods that work aren’t usually long term. Are you having a hard time navigating the latest trends and the most efficient ways to optimize your content? Don’t worry, because most people struggle with the exact same thing. Here are 10 up-to-date tips for online marketing.

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How to Market Real Estate on Social Media

One of the main problems of real estate agents, is getting listings. To make it work, you shouldn’t just focus on your website. Social media and the online world, overall, could be a marvelous extension of the brand you present yourself as offline. If you take advantage of its options, you’ll reach more people, build trust and most importantly - sell.

Here are a few things you should know about social media marketing for real estate. 

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7 Ways to Save Time on Daily Sales & Marketing Tasks

You, as an SMB owner, have a bunch of daily sales and marketing tasks you are probably facing every day, right? With these tips we will help you save some time.

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How to Build Your Personal Brand

We’re all used to connecting the term ‘brand' with relationships to companies and products. However, that’s not what we’re going to talk about right now. A personal brand is kind of like a stamp that defines your persona and how people see it. In the past, personal branding used to be only about business cards, logos and websites. Today, it’s much more diverse. (Although websites are still useful for anyone building their brand and if you'd like to know more, you can read about this topic here.) Anyone who has access to the internet and social media can showcase themselves as an expert, build an audience, and attract clients that might be interested in their business. It’s a connection between how you see yourself, how you communicate with others and how they see you. Now, where do you start and how do you build a brand for yourself?

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How Can You (Effectively) Generate More Quality Leads Through Instagram?

Instagram, one of the most famous social media platforms based mainly on visuals, is currently used by more than one billion users and the number is only growing. That, needless to say, represents a great opportunity to reach the audience you haven't reached yet. One of your marketing goals might be to generate quality leads and Instagram may be the channel you want to use. Now the key question is how to effectively leverage this platform so that you generate valuable leads at a reasonable cost. There are ways. 

First of all, you need to consider if Instagram is a channel for you and your type of business. If you can't think of a way to showcase your products or services, show your personal story or share something from “behind the scenes” in a VISUAL way, Instagram may not be a good fit for you. Similarly, if your audience is not present on Instagram, consider other channels for your communication mix. Try to look deeper into LinkedIn or Facebook which represent opportunities to generate leads too. 

On the other hand, if you figure out a way to leverage its visual style, Instagram is a great fit for connecting your potential customers with your brand. 62% of people say they have become more interested in a brand or product after seeing it in Stories. That's just one placement. If you effectively leverage all of what Instagram offers, people will love you (and your brand).

Let's finally jump straight into ways to effectively generate more quality leads through Instagram!

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Why Small Businesses Can – and Should Embrace Technology Trends in 2020

You can either follow a trend or go against it. The choice is yours. The truth is, nonetheless, that if you fall behind, your competitors may overcome you – steal your customers and offer a better service or product. Knowing that being a business owner is a tough job, technology is sometimes considered too hard to implement because it is costly to hire a strategic partner or IT support or time-consuming to learn new tactics yourself. These myths may not apply for your business – today's tools are made to be easy to implement and understood by non-technical individuals.

Technology influences every aspect of your business – IT, finances, logistics, sales, support or marketing. New approaches teach us constantly how to become more efficient at what we do. Saving money or time, increasing the scalability of our businesses or inventing new products and business models is backed by the evolution of technology. On the other hand, not everything that glitters is gold… We've written an article about the difference between trend and hype. Watch carefully what's going on in your industry and what your customers need or require (which is definitely the most important factor of all), but don't jump on every train that goes around. Not everyone will make it to the final station. There is a difference between what influences your business and what doesn't.

We will cover some trends for 2020 below, but before we jump into that, let's speak about the context. In 2018, 50% of the world's population was online. Today in 2019, it's more than 54%. Now, most people have jumped into the information age, where everything is moving at an unbelievable pace. Not only are things (goods and services) changing on a daily basis, but their costs are constantly decreasing. Imagine you bought a 3D printer 12 years ago. 40,000 USD is what you'd have paid. Today, the cheapest 3D printers cost around 100 USD. Yes, your math skills are up to par: 400x less.

Number of Internet Users Around the World
Everything changes. We either accept it and do our best, or die.

The goal of this article is to encourage you to follow the trend and embrace the newest technology in 2020, not to speak about morbid scenarios. 

Going back to where we began: YOU CAN EMBRACE TECHNOLOGY IN 2020, because it is meant to be available for you. When running a local business, you focus on what's really important, right? You don't want to spend time doing things that don't positively affect your bottom line. Being an entrepreneur, there are two key factors to go after:

  1. You want to generate more money with the assets you currently have.
  2. You want to save time and money.

To achieve one or the other, you might try tactics you haven't tried yet. To understand them, let's dive into a few trends to follow in 2020:

Marketing automation

We are bringing you our marketing knowledge, not necessarily the overall business strategy. You know your business best, but we know what saves you time and generates more money when it comes to marketing. Automating routine tasks and delegating the costly work, that you or your agency needs to do, to tools like groost. allows you to manage your online campaign effectively and for a fraction of the price. If you rely on your sales team, CRM systems like Hubspot or Pipedrive strive to help you automate follow up emails or customer retention activities. There is a plethora of tools to use, which we have covered in this article.

"For more than 30% of small businesses is marketing the number one challenge” by Mailchimp

Focus on your customer

We keep repeating this, I know. But it simply is the Holy Grail – always put the customer in the center of your (not only marketing) activities. I can assure you this won't be relevant only in 2020, but will last for decades. The times in which Henry Ford kept saying “You can have any color as long as it's black” is over. In today's era, your customers' desires and preferences are what should keep you awake at night. 

Does this apply to marketing only? Not at all. Imagine you market your product so that hundreds of people are waiting in line to buy from you. Once they approach the cashier they turn back and never come again – unwillingness to serve your customers nicely by one of your employees can be very costly. To give another example, say you run an ecommerce project. Everything from marketing to IT works great, until your logistics crash and the customer does not get what she ordered. Is this something that can badly harm your business? Absolutely! Customers have many touch points when dealing with your business – make sure every one of them is as customer-friendly as possible.

Henry Ford's Famous Statement

Don't rely on your organic reach

Let's stay in the marketing field for now. You probably run your profile on social media. Having 1,000 page likes brings you nothing if you only reach 20% of them. The organic reach is – and will be – decreasing constantly which we covered in our latest article. You will have no other choice, but to create truly engaging content that resonates with your audience and to invest in paid advertising. What you need to focus on is:

  • Keeping your target audience in mind.
  • Calculating the ROI for every campaign you run.

According to the Deloitte Small business technology trends, 80% of small businesses aren't taking full advantage of digital tools. Be the 20% of them.

Work on inbound marketing

There are two main communication strategies: inbound & outbound. Inbound makes the potential customer discover you by the content that you create – be it articles on your website, videos on your Youtube channel or podcasts on Spotify. Outbound is focused on push or disruptive strategies – you reach your potential customers while they scroll on their social media feeds, watch videos on Youtube or read articles. Working on your content brings you long-term results. Educating your audience, providing valuable content (and boosting your inbound marketing) is something you should be focused on throughout not only 2020, but every upcoming year.

We've come across a few basic tips to leverage technology in 2020. As stated, even small businesses can – and should embrace the latest technology (not only in 2020, but beyond).

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