12 Best Marketing Tools for Small Businesses

There are over 7,000 marketing tools you can use today. And I'm going to name them all. No, just kidding, Scott Brinker already did. Actually, he updates the database every single year, so I don't have to.

  • If you have a lot of time on your hands and want to spend it browsing a list of tools, here is an Excel sheet
  • If you want to print it as a poster for your bedroom wall, click here
  • If you are a marketing expert, I would appreciate your feedback
  • If you are new to marketing and want to learn about the 12 most useful tools for small businesses, keep reading!

Here are the basics we can start with.

"Marketing is a set of activities and processes for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large." That's what AMA says.

When it comes to digital marketing, it's nothing more than marketing efforts that use an electronic device or the internet to achieve the desired results. 

So essentially, you need to manage some basic steps, create content to help people understand your product or to show your expertise, distribute and attract your potential customers from all around the web, analyze and optimize your efforts and connect with customers to make a deal.

This basic formula will help you stay focused on your core product, while leveraging your online presence at the same time.

Management

There are thousands of management apps out there. As marketing activities often tend to get a little complex, management tools on the other hand, should be as easy as possible.

Trello

One of the best options you have at the moment is the world-famous Trello. Its interface is built on a Kanban board. It's a multi-purpose tool that you can use for many other things in your company. It is great for a single user, as well as for collaboration in a team. It has all the important features you need already packed into a free version. Try it here.

Creating Content

Content is king. It helps you attract potential customers. Good content creates brand awareness and authority. It means you are more credible to your potential customers. 

Canva

Content creation can take hours and hours of time. But with the right tools, wasting time is not necessary. The truth is, that there are dozens of similar tools, but you should definitely go with Canva. It offers a wide range of templates for different occasions. With Canva, you will be able to create catchy content anywhere on the go with a simple mobile app. The free version allows you to use up to 8,000 templates. Try it here.

📖 See our list of TOP tools for creating content.

Hemingway

Hemingway is your digital copywriter. This online or desktop app will help you write amazing texts. It's like a spellchecker, but for style. It gives you valuable insights into your texts and suggests edits, so texts will be easier to read for your audience. Try it here.

BuzzSumo

It's like a Swiss Army Knife for your content. BuzzSumo tells you what kind of content is performing well. These insights will help you discover and create content that your audience will interact with. Try it here.

Distribute the Content

You basically have 2 options as to how you can deliver your content to the audience you need to address. First, you have channels, like social media, blog posts or newsletters. On the other hand, you are able to deliver content using paid channels. It helps you reach potential customers all across the worldwide web.

Buffer

It is important to post content to your social media profiles. No, wait, it's not! You need to have content on your platforms, but it can be a waste of time to sit behind the computer spending hours of your time publishing content over and over again. Buffer can do this for you. Just set publishing times in bulk and let this tool work for you. Try it here.

groost

A paid channel that offers you the most cost-effective way to attract your target audience and show what you do or what you can offer them. You don't have to be a specialist in digital advertising, you only need to have as many effective ads as you need or want, with minimal effort. Start using groost to manage all your ads in one place and see if your social media ad spending pays off and brings you new customers. Try it here.

Online Presence and Sales

By now, you probably know that you need an online presence. It can be tricky to choose the best solution for you.  If you are at the beginning, you can't go wrong with these tools.

Wordpress

WordPress claims that it powers about a fifth of the internet. Well, that's a clear sign that it's probably the best tool you can use to run a web presentation. Sony, Mercedes, Time and even Microsoft and Facebook are using WP.  The strong community that surrounds Wordpress creates many plugins that can add almost any functionality you want. And best of all, it is free to use. Try it here.

HubSpot

You have probably heard about CRM. Maybe you saw some awful and overly complicated software with dozens of strange features. And then you said you will be OK with the phone Contacts app. But it's not enough for effective digital sales. You need to track the products people are interested in, what services they've purchased from your company, the company they work for, and much more. One of the best tools, used by many, is HubSpot. It is free and easy to use and offers many marketing and sales features, so it can grow with your business. Try it here.

Analytics

The greatest advantage of digital marketing is that you can translate how consumers behave into data. It brings you valuable insights so you can make the right decision which leads to your goal — increased revenue, new customers, the ability to see what kind of content works for you, etc.

Google Analytics

Although the analyst may look complicated at first glance, it's not. Google Analytics is a free tool from Google that helps you measure and understand what's going on within your digital channels. You don't have to go into complicated details right away, just start by looking at some basic metrics. Try it here.

Smartlook

This tool will show you what your website visitors are doing. Smartlook records every website visit so you can see how users behave. Based on these insights, you are able to optimize your website and make it easier to shop or to order your services for a customer. Try it here.

Communication

Last, but not least, is communication. This is a very important part of your marketing. Staying  connected with your customers or potential customers should be your top priority. These tools are what you need to be effective with your communication.

Mailchimp

You need to build an email list and send newsletters to your customers. Mailchimp is definitely a good tool to use. It is simple and offers all the features you need. Try it here.

Calendly

The customer is always the most important when it comes to marketing. It is always a good idea to talk to your customers, so be ready to schedule meetings in the simplest way possible. With Calendly, you are able to connect your calendar and share your availability with anyone online. It is easy and convenient for you and others.

Key Takeaways

Missing some tools here? What tools help you with marketing? Let us know. 👋

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The Ultimate LinkedIn Cheat Sheet
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Facebook Guide
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Facebook Targeting Guide
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Instagram Guide
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Linkedin Guide
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Youtube Guide
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Pinterest Guide
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Google Search Guide
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Google Display Guide
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Amazon Guide
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Bing Guide
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Quora Guide
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TikTok Guide
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Instagram Cheat Sheet
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LinkedIn Cheat Sheet
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Youtube Cheat Sheet
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Pinterest Cheat Sheet
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TikTok Cheat Sheet
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Campaign Revision
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.